Facebook Marketing

News and Articles About Facebook Marketing

5 Ways Social-Media Marketers Get Their Message Heard

While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.

These Are the Types of Posts People Share the Most on Facebook

If you want your content to be seen on Facebook, these types of updates can get you the most traction.

Want Customers to Open Your Emails? Read This.

Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.

How I Increased My User-Registration Rate 2,800% in 4 Days

With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.

Business Still Not on Facebook? Get Up to Speed With These 4 Steps.

Your customers are on the social network. Here are some ways to reach them and create brand ambassadors.

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.

New Study Details Who Is Using Social Media and When

These demographic statistics on Twitter, Facebook, LinkedIn and other sites can help you kick up your marketing a notch or two this year.

A Device That Counts a Business's Facebook 'Likes' in Real Time

Fliike can be placed on store counters or in cafe windows where observers can watch the business's reputation ratchet up via the old-school, analog flip display.

Expand Your YouTube Following Through Twitter and Facebook

Growing your YouTube audience isn't as hard as you think -- here's how you can generate video views and increase viewer loyalty with help from other social media channels.

Are Your Fans Among the Most Social on Facebook? (Infographic)

Here's a look at what types of brands have the strongest and most social communities on the big social network.

Facebook's Hashtags Might Not Be as Social as You Think

A new report says posts with hashtags get less viral reach than posts without.

New Facebook Update Makes Creating and Managing Promotions Easier

Businesses are now allowed to use comments, likes or messages as entries, and use likes as a voting mechanism in promotions.

Schedule Your Tweets and Other Lessons for a Houston Bookshop

This store's small social-media team will need to divide, conquer and strategize to turn social-media followers into customers.

The New Rules to Getting Your Facebook Updates Noticed

In announcing a new update, Facebook offers an explanation for how it serves up content in the News Feed.

The 10 Essentials of Facebook Etiquette

Some brands have mastered the art of Facebook marketing; others, not so much. As with any social media platform, there are rules by which we should abide.

As Facebook Hashtags Roll Out, What They Mean for Marketers

A look at how companies will be able to best use hashtags for their marketing purposes.

Like Twitter, Facebook Rolls Out Verified Pages

The social-media giant will now identify pages that are managed by high-profile businesses and celebrities.

Facebook, Foursquare Redesign Business Pages

What you need to know about the new tools and features.

4 Tips for Using Facebook's Redesigned News Feed

The new design focuses on larger images and emphasizing content from friends and brands people like.

Facebook's Graph Search Holds Promise for Social Marketing

The beta release of Facebook's new search function is important to marketers because of its potential impact on advertising and purchase decisions.

The Best Days to Post to Facebook, Based on Industry (Infographic)

A new report looks at 15 business fields to determine the best day of the week to share content on Facebook for engagement.

Getting Started on Twitter and Facebook As a Business Owner

Don't know where to begin when it comes to social media? Here's a primer on how to learn quickly what could work best for you and your company.

New Facebook Rules Limit Use of Text on Images

Three tips for maximizing your brand's exposure while staying compliant with the network's new policies.

How Facebook's Updated 'Nearby' Tool Can Boost Your Business

Here's what small businesses can do to ensure they're more easily discovered on the giant social network.

How to Promote Your Business Events on Facebook

Use care in setting up the event, then create excitement with visually compelling posts and ads.

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