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News and Articles About Facebook Marketing

How Facebook's Updated 'Nearby' Tool Can Boost Your Business

How Facebook's Updated 'Nearby' Tool Can Boost Your Business

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Here's what small businesses can do to ensure they're more easily discovered on the giant social network.
December 18, 2012 in Social Media
How to Promote Your Business Events on Facebook

How to Promote Your Business Events on Facebook

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Use care in setting up the event, then create excitement with visually compelling posts and ads.
December 11, 2012 in Social Media
New Facebook Option Can Help Brands Regain Fan Engagement

New Facebook Option Can Help Brands Regain Fan Engagement

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Frustrated about a dramatic decrease in reach? The social network has at least one way to counteract the drop off.
November 14, 2012 in Social Media
Small-Business Owners Spending More Time, Money on Social Media [Infographic]

Small-Business Owners Spending More Time, Money on Social Media [Infographic]

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A new survey reveals that small businesses are increasing their social media marketing efforts.
November 5, 2012 in Social Media
This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors

This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors

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Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
October 16, 2012 in Social Media
3 App Options for Converting Facebook Fans Into Customers

3 App Options for Converting Facebook Fans Into Customers

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No time to convert leads over the world's largest social network? Consider investing in fan apps that can do it for you.
October 3, 2012 in Apps & Software
5 Scary Mistakes to Avoid on Facebook

5 Scary Mistakes to Avoid on Facebook

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Don't make these no-nos when trying to build your fan base on the giant social network.
September 24, 2012 in Social Media
How a Facebook Search Engine Could Change the Way People Find Your Business

How a Facebook Search Engine Could Change the Way People Find Your Business

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Three things to consider about your Facebook presence in advance of the company's future search tool.
September 18, 2012 in SEO | Search Engine Optimization
How to Convert Facebook Fans Into Paying Customers

How to Convert Facebook Fans Into Paying Customers

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Nurture your fans on Facebook and market to them through email.
September 17, 2012 in Marketing Basics
Big Companies Are Adapting to Social Media Marketing

Big Companies Are Adapting to Social Media Marketing

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New reports show that more large companies are using social media to promote their brands.
September 11, 2012 in Social Media
Richard Branson on How to Connect With Your Customers

Richard Branson on How to Connect With Your Customers

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The celebrated entrepreneur explains how to use social media to effectively connect with your customers.
September 10, 2012 in Marketing Ideas
3 Ways to Generate Better Leads on Facebook

3 Ways to Generate Better Leads on Facebook

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How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
August 30, 2012 in Social Media
How to Build Facebook Fans to Drive Sales

How to Build Facebook Fans to Drive Sales

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Why collecting 'likes' is a potent and inexpensive way to promote your business.
August 27, 2012 in Marketing Ideas
6 Must-Have Attributes of Social Media Managers

6 Must-Have Attributes of Social Media Managers

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Hiring someone to handle your company's social media message is an important step to growing your business. Here are some skills to look for.
August 24, 2012 in Social Media
3 Ways to Use Facebook Groups to Attract and Keep Customers

3 Ways to Use Facebook Groups to Attract and Keep Customers

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Follow these tips to create different types of groups tailored to specific customers.
August 17, 2012 in Social Media
Photos: 10 Free Online Resources for Business Tech

10 Free Online Resources for Business Tech

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Add new skills and brush up on old ones with these whip smart websites.
August 14, 2012 in Technology
3 Critical Questions to Ask Yourself Before Posting to Facebook

3 Critical Questions to Ask Yourself Before Posting to Facebook

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Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.
July 24, 2012 in Social Media
5 Things You Need to Know About Facebook's Edgerank Algorithm

5 Things You Need to Know About Facebook's Edgerank Algorithm

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Engaging content and interactivity can help boost your visibility with fans.
July 17, 2012 in Social Media
3 Little-Known Metrics That Can Help Optimize Your Facebook Page

3 Little-Known Metrics That Can Help Optimize Your Facebook Page

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Boost engagement and drive more traffic to your page by using Facebook Insights to understand what's working and what isn't.
July 9, 2012 in Social Media
With Local Currency, Subscriptions, Time to Test Selling on Facebook?

With Local Currency, Subscriptions, Time to Test Selling on Facebook?

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Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
June 26, 2012 in Social Media
Facebook's Marketing Tools You Might Not Know About

Facebook's Marketing Tools You Might Not Know About

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Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
June 22, 2012 in Social Media
New Facebook Features Help Businesses Better Manage Their Pages

New Facebook Features Help Businesses Better Manage Their Pages

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Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.
June 5, 2012 in Social Media
3 Ways to Supercharge Fan Engagement on Facebook

3 Ways to Supercharge Fan Engagement on Facebook

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Here's how visual images, questions and videos can get your fans buzzing.
June 4, 2012 in Social Media
Facebook May Have Finally Nailed Local Offers

Facebook May Have Finally Nailed Local Offers

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In beta testing Offers and acquiring the assets of customer-loyalty application Tagtile, Facebook has opened the floodgates for businesses to market to their fans.
April 17, 2012 in Social Media
Businesses Can't Afford to Neglect Customer Service on Facebook

Businesses Can't Afford to Neglect Customer Service on Facebook

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Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
April 12, 2012 in Customer Loyalty and Retention

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Ultimate Guide to Facebook Advertising
Ultimate Guide to Facebook Advertising
By Perry Marshall and Thomas Meloche
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