Facebook Marketing
With Local Currency, Subscriptions, Time to Test Selling on Facebook?
BY Mikal E. Belicove
Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
Facebook's Marketing Tools You Might Not Know About
BY Jason Fell
Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
New Facebook Features Help Businesses Better Manage Their Pages
BY Mikal E. Belicove
Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.
3 Ways to Supercharge Fan Engagement on Facebook
BY Amy Porterfield
Here's how visual images, questions and videos can get your fans buzzing.
Facebook May Have Finally Nailed Local Offers
BY Mikal E. Belicove
In beta testing Offers and acquiring the assets of customer-loyalty application Tagtile, Facebook has opened the floodgates for businesses to market to their fans.
Businesses Can't Afford to Neglect Customer Service on Facebook
BY Mikal E. Belicove
Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
Franchises Get Social
BY Sarah Max
Franchise companies, initially reluctant to embrace Facebook, Twitter and other social media, are finding ways to turn 'likes' and 'tweets' into dollars and cents.
Facebook Timeline and Business Pages, Perfect Together
BY Mikal E. Belicove
Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
Play Video What You Need to Know Before Advertising on Facebook (Video)
BY Mikal E. Belicove
Entrepreneur writer Mikal Belicove recommends having these three details in place before advertising on the big social network.
Play Video How to Turn Facebook Fans into Paying Customers (Video)
BY Mikal E. Belicove
Entrepreneur Magazine writer Mikal Belicove explains what it takes to get your fans to buy what you're selling.
Is the End Near for Traditional Advertising?
BY Mikal E. Belicove
The future of advertising may already be written on a Facebook wall.
Play Video How to React to Negative Comments on Facebook (Video)
BY Mikal E. Belicove
Mikal Belicove offers tips for actively dealing with unflattering comments on the social network.
Play Video How to Find the Time to Post to Facebook Regularly (Video)
BY Mikal E. Belicove
Consider this advice to help organize your content on the social networking site.
Play Video The Reasons Your Business Should Be on Facebook (Video)
BY Mikal E. Belicove
If engagement with customers is a priority, then being on Facebook might be right for your business. Entrepreneur Magazine writer Mikal Belicove explains.
Play Video How to Engage Fans on Facebook (Video)
BY Mikal E. Belicove
Mikal Belicove shares his top three tips for sparking conversations on your page.
Play Video Jason Falls on Facebook Fan Page Mistakes (Video)
BY Teri Evans
A look at common fumbles business owners make when trying to attract fans on the social network.
Play Video How to Earn the Trust of Facebook Fans (Video)
BY Teri Evans
Jason Falls, CEO of Social Media Explorer, shares advice for business owners to build awareness on the social network.
Five Ways to Find Leads from Facebook
BY Ann Handley
On Facebook, behind every business lead is a flesh-and-blood individual
Play Video Chris Brogan on Social Media Starter Tips to Grow Your Business (Video)
BY Teri Evans
The popular blogger shares helpful strategies for small-business owners getting started on social networks like Twitter, Facebook and Google+.
How to Build a Fan-Worthy Facebook Page
BY Starr Hall
Five steps to improve your branding power on the social network.
Three Social-Media-Fueled Contests for Small Businesses
BY Carol Tice
Contests are emerging as a popular, low-cost way for big companies to connect with their small-business customers. Check out these three business contests.
Is Facebook Advertising for You?
BY Perry Marshall and Thomas Meloche
Most businesses can benefit from some sort of Facebook advertising, but not every business should make a significant investment in it. Should you?
Play Video How to Turn Tweets Into Customers (Video)
BY Colleen DeBaise
Kenny Lao of Rickshaw Dumpling uses Twitter and Facebook to update his restaurant's fans on a "moment-to-moment" basis. Here are his tips on managing a social-media schedule.
How Orabrush Cleaned Up On YouTube
BY Shira Lazar
Here's how one small business turned hygiene products into social media gold.




