News and Articles About Facebook Marketing
A new report says posts with hashtags get less viral reach than posts without.
Businesses are now allowed to use comments, likes or messages as entries, and use likes as a voting mechanism in promotions.
This store's small social-media team will need to divide, conquer and strategize to turn social-media followers into customers.
In announcing a new update, Facebook offers an explanation for how it serves up content in the News Feed.
Some brands have mastered the art of Facebook marketing; others, not so much. As with any social media platform, there are rules by which we should abide.
A look at how companies will be able to best use hashtags for their marketing purposes.
The social-media giant will now identify pages that are managed by high-profile businesses and celebrities.
What you need to know about the new tools and features.
The new design focuses on larger images and emphasizing content from friends and brands people like.
The beta release of Facebook's new search function is important to marketers because of its potential impact on advertising and purchase decisions.
A new report looks at 15 business fields to determine the best day of the week to share content on Facebook for engagement.
Don't know where to begin when it comes to social media? Here's a primer on how to learn quickly what could work best for you and your company.
Three tips for maximizing your brand's exposure while staying compliant with the network's new policies.
Here's what small businesses can do to ensure they're more easily discovered on the giant social network.
Use care in setting up the event, then create excitement with visually compelling posts and ads.
Frustrated about a dramatic decrease in reach? The social network has at least one way to counteract the drop off.
A new survey reveals that small businesses are increasing their social media marketing efforts.
Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
No time to convert leads over the world's largest social network? Consider investing in fan apps that can do it for you.
Don't make these no-nos when trying to build your fan base on the giant social network.
Three things to consider about your Facebook presence in advance of the company's future search tool.
Nurture your fans on Facebook and market to them through email.
New reports show that more large companies are using social media to promote their brands.
The celebrated entrepreneur explains how to use social media to effectively connect with your customers.
How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
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