Facebook Marketing
Why Big Corporations Are Putting the Brakes on Social Media
BY Mikal E. Belicove
Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
Five Social Media Mistakes Your Startup Must Avoid
BY Neil Patel
Advice for steering your business clear of the most common blunders that can kill your entire marketing strategy.
How to Leverage Celebrities and Social Media to Build Buzz
BY Shira Lazar
For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
What Time Is Your Facebook Sweet Spot?
BY Mikal E. Belicove
A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
Facebook: Where Selling Meets Social
BY Perry Marshall and Thomas Meloche
Facebook is the new town square, where people meet to socialize, and it offers both unique and familiar sales challenges.
Can 'Small Business Saturday' Save Christmas?
BY Colleen DeBaise
We're already thinking about the upcoming holiday season -- and how many of our readers who are independent merchants will fare this year.
How Facebook's Facelift Affects Your Business
BY Mikal E. Belicove
While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
Facebook Offers Free Ads to Small Businesses
BY Diana Ransom
In a move to court business owners, Facebook today announced plans to offer up $10 million in free ad credits to 200,000 small businesses.
Facebook Offers Newbies a Step-by-Step Guide
BY John Shinal
New guide is a big help for business owners new to the popular social network, but trial and error will still be required.
What Facebook's Latest Changes Mean for Businesses
BY Mikal E. Belicove
Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer.
The Fallacy Behind 'Facebook Fatigue'
BY Mikal E. Belicove
Recent studies claim we're getting tired of Facebook. Going beyond the initial numbers reveals a different story.
Play Video How Can I Get People to My Facebook Page? (Video)
Starr Hall on finding resources and creative ideas to attract the right social media fans.
Facebook Posting Techniques that Really Work
BY Mikal E. Belicove
Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
A 24-Hour Social Media Marketing Plan for Your Startup
BY Jonathan Blum
It's easy to waste time on Facebook and Twitter. Consider this game plan for new business owners in a hurry.How to Measure Your Return on Your Social Media Investment
BY John Patrick Pullen
Twiddling with Twitter? Futzing with Facebook? Time spent online is money. So make sure it's paying off.




