Starting a Business
Get social media to work for you by setting up some automatic functions across Twitter, Facebook, Google+, Pinterest and LinkedIn.
Although many already have given up on the idea that it's possible to connect to customers for free on Facebook, others argue hope remains.
Profiting from the seemingly-endless boom in online spending requires a clear vision of who your customers are and how to engage them.
Weekly News Roundup
Catch the latest news on Uber and Lyft, and learn how Facebook is gearing up for Super Bowl Sunday.
How to avoid being "that guy" on social media.
The beauty of marketing on Facebook is their enormous number of users and the powerful tools available for carving out your ideal market.
Social Media Marketing
Businesses can get a clear picture of how users are interacting with their posts to gain a better understanding of what works and what doesn't.
Call to Action
With one click, users can make a reservation, visit a website, or shop online among other options.
You don't need to be a social-media expert to be an effective marketer on the platform.
Once you've done the work to build a following, it only takes imagination to dream up new ways to capitalize.
Using Facebook posts to stay in touch with -- and advertise to -- your target market is just plain smart. Here's how to do it right.
Find out what your landing pages need in order to attract viewers and turn them into buyers.
On Facebook, the images you use in your ads are more important than the words. Here are 6 ways to use images to improve your ads.