Facebook Marketing

News and Articles About Facebook Marketing

Why Franchisees Don't Use Digital Advertising
Online Marketing

Why Franchisees Don't Use Digital Advertising

A new study reveals that local affiliates' top reason for avoiding social media and digital advertising is because they are 'too complicated.'
Kate Taylor
What Facebook's Crackdown on 'Click Bait' Means for Businesses
Facebook Marketing

What Facebook's Crackdown on 'Click Bait' Means for Businesses

Sellers, rejoice! You now have less voices to compete with on the social network. But be careful not to be branded a spammer yourself.
Chris Bennett
3 Affordable Marketing Alternatives for Businesses That No Longer Like Facebook
Social Media Marketing

3 Affordable Marketing Alternatives for Businesses That No Longer Like Facebook

Small businesses skeptical of paying for costly social media marketing have options both old school and cutting edge.
David Goldin
Social Media Marketing

A Day in the Life of a Successful Social-Media Strategy

Success isn't dependent on some X-factor or trick, but on consistency, connection and a little creativity.
Eric Siu
5 Reasons Why Social-Media Marketing Is Overrated
Social Media Marketing

5 Reasons Why Social-Media Marketing Is Overrated

Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.
Kimanzi Constable
10 Tips for Mastering Facebook
Facebook Marketing

10 Tips for Mastering Facebook

Get the most out of your time and money on the social network with these important pieces of advice.
Jason Fell
Facebook Isn't the End All, Be All for Social Marketing
Ask the Expert

Facebook Isn't the End All, Be All for Social Marketing

While companies should have a presence on Facebook, the platform isn't the only means to gaining visibility in the social-media world.
Jon Elvekrog
Facebook Explains Why Organic Reach Is Dying
Facebook Marketing

Facebook Explains Why Organic Reach Is Dying

It's not about making more money, it's about creating a better user experience, the company said in a blog post.
Laura Entis
How to Maximize Your Reach on Twitter
60 Second Solutions

How to Maximize Your Reach on Twitter

Understand the value of conversation to conquer this social platform.
Entrepreneur Staff
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Hallelujah! Facebook Is Disabling This Majorly Annoying Feature.
Facebook

Hallelujah! Facebook Is Disabling This Majorly Annoying Feature.

The social network takes another step to clean up our news feeds.
Jason Fell
5 Keys To Making Your Business Thrive on Facebook
Facebook Marketing

5 Keys To Making Your Business Thrive on Facebook

Making Facebook work for your business is mostly a matter of experimenting diligently.
Alejandro Russo
The Savvy Business Owner's Guide to Honesty Via Social Media
Customer Feedback

The Savvy Business Owner's Guide to Honesty Via Social Media

All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.
Karen Mishra
Facebook's Focus at F8 Conference Shows Promise for Entrepreneurs
Facebook

Facebook's Focus at F8 Conference Shows Promise for Entrepreneurs

Social networking giant to incorporate changes that could help business owners reach the site's users more effectively.
Nick Seguin
Social Media

Facebook to Host 5 'Boot Camps' This Summer to Woo Small Businesses

The social media giant is joining forces with Intuit, LegalZoom and Square in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
Kim Lachance Shandrow