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News and Articles About Facebook Marketing

3 Ways to Supercharge Fan Engagement on Facebook

3 Ways to Supercharge Fan Engagement on Facebook

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Here's how visual images, questions and videos can get your fans buzzing.
June 4, 2012 in Social Media
Facebook May Have Finally Nailed Local Offers

Facebook May Have Finally Nailed Local Offers

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In beta testing Offers and acquiring the assets of customer-loyalty application Tagtile, Facebook has opened the floodgates for businesses to market to their fans.
April 17, 2012 in Social Media
Businesses Can't Afford to Neglect Customer Service on Facebook

Businesses Can't Afford to Neglect Customer Service on Facebook

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Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
April 12, 2012 in Customer Loyalty and Retention
Franchises Get Social

Franchises Get Social

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Franchise companies, initially reluctant to embrace Facebook, Twitter and other social media, are finding ways to turn 'likes' and 'tweets' into dollars and cents.
April 12, 2012 in Franchises
Facebook Timeline and Business Pages, Perfect Together

Facebook Timeline and Business Pages, Perfect Together

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Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
March 29, 2012 in Social Media
Video: What You Need to Know Before Advertising on FacebookPlay Video

What You Need to Know Before Advertising on Facebook (Video)

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Entrepreneur writer Mikal Belicove recommends having these three details in place before advertising on the big social network.
March 20, 2012 in Social Media
Video: How to Turn Facebook Fans into Paying CustomersPlay Video

How to Turn Facebook Fans into Paying Customers (Video)

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Entrepreneur Magazine writer Mikal Belicove explains what it takes to get your fans to buy what you're selling.
March 12, 2012 in Social Media
Is the End Near for Traditional Advertising?

Is the End Near for Traditional Advertising?

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The future of advertising may already be written on a Facebook wall.
March 9, 2012 in Advertising
Video: How to React to Negative Comments on FacebookPlay Video

How to React to Negative Comments on Facebook (Video)

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Mikal Belicove offers tips for actively dealing with unflattering comments on the social network.
March 7, 2012 in Social Media
Video: How to Find the Time to Post to Facebook RegularlyPlay Video

How to Find the Time to Post to Facebook Regularly (Video)

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Consider this advice to help organize your content on the social networking site.
March 6, 2012 in Social Media
Video: The Reasons Your Business Should Be on FacebookPlay Video

The Reasons Your Business Should Be on Facebook (Video)

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If engagement with customers is a priority, then being on Facebook might be right for your business. Entrepreneur Magazine writer Mikal Belicove explains.
March 6, 2012 in Social Media
Video: How to Engage Fans on FacebookPlay Video

How to Engage Fans on Facebook (Video)

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Mikal Belicove shares his top three tips for sparking conversations on your page.
March 6, 2012 in Social Media
Video: Jason Falls on Facebook Fan Page MistakesPlay Video

Jason Falls on Facebook Fan Page Mistakes (Video)

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A look at common fumbles business owners make when trying to attract fans on the social network.
February 29, 2012 in Social Media
Video: How to Earn the Trust of Facebook FansPlay Video

How to Earn the Trust of Facebook Fans (Video)

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Jason Falls, CEO of Social Media Explorer, shares advice for business owners to build awareness on the social network.
February 27, 2012 in Social Media
Five Ways to Find Leads from Facebook

Five Ways to Find Leads from Facebook

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On Facebook, behind every business lead is a flesh-and-blood individual
February 23, 2012 in Finding Prospects
Video: Chris Brogan on Social Media Starter Tips to Grow Your BusinessPlay Video

Chris Brogan on Social Media Starter Tips to Grow Your Business (Video)

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The popular blogger shares helpful strategies for small-business owners getting started on social networks like Twitter, Facebook and Google+.
February 7, 2012 in Grow Your Business
How to Build a Fan-Worthy Facebook Page

How to Build a Fan-Worthy Facebook Page

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Five steps to improve your branding power on the social network.
February 6, 2012 in Social Media
Three Social-Media-Fueled Contests for Small Businesses

Three Social-Media-Fueled Contests for Small Businesses

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Contests are emerging as a popular, low-cost way for big companies to connect with their small-business customers. Check out these three business contests.
February 1, 2012 in Social Media
Is Facebook Advertising for You?

Is Facebook Advertising for You?

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Most businesses can benefit from some sort of Facebook advertising, but not every business should make a significant investment in it. Should you?
January 31, 2012 in Social Media
Video: How to Turn Tweets Into CustomersPlay Video

How to Turn Tweets Into Customers (Video)

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Kenny Lao of Rickshaw Dumpling uses Twitter and Facebook to update his restaurant's fans on a "moment-to-moment" basis. Here are his tips on managing a social-media schedule.
January 3, 2012 in Social Media
How Orabrush Cleaned Up On YouTube

How Orabrush Cleaned Up On YouTube

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Here's how one small business turned hygiene products into social media gold.
December 7, 2011 in Social Media
How to Create a Social Media Marketing Schedule

How to Create a Social Media Marketing Schedule

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It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.
November 11, 2011 in Social Media
Why Big Corporations Are Putting the Brakes on Social Media

Why Big Corporations Are Putting the Brakes on Social Media

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Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
November 8, 2011 in Social Media
Five Social Media Mistakes Your Startup Must Avoid

Five Social Media Mistakes Your Startup Must Avoid

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Advice for steering your business clear of the most common blunders that can kill your entire marketing strategy.
November 2, 2011 in Social Media
How to Leverage Celebrities and Social Media to Build Buzz

How to Leverage Celebrities and Social Media to Build Buzz

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For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
October 25, 2011 in Social Media

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Ultimate Guide to Facebook Advertising
Ultimate Guide to Facebook Advertising
By Perry Marshall and Thomas Meloche
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