News and Articles About Facebook Marketing
On Facebook, behind every business lead is a flesh-and-blood individual
The popular blogger shares helpful strategies for small-business owners getting started on social networks like Twitter, Facebook and Google+.
Five steps to improve your branding power on the social network.
Contests are emerging as a popular, low-cost way for big companies to connect with their small-business customers. Check out these three business contests.
Most businesses can benefit from some sort of Facebook advertising, but not every business should make a significant investment in it. Should you?
Kenny Lao of Rickshaw Dumpling uses Twitter and Facebook to update his restaurant's fans on a "moment-to-moment" basis. Here are his tips on managing a social-media schedule.
Here's how one small business turned hygiene products into social media gold.
It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.
Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
Advice for steering your business clear of the most common blunders that can kill your entire marketing strategy.
For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
Facebook is the new town square, where people meet to socialize, and it offers both unique and familiar sales challenges.
We're already thinking about the upcoming holiday season -- and how many of our readers who are independent merchants will fare this year.
While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
In a move to court business owners, Facebook today announced plans to offer up $10 million in free ad credits to 200,000 small businesses.
New guide is a big help for business owners new to the popular social network, but trial and error will still be required.
Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer.
Recent studies claim we're getting tired of Facebook. Going beyond the initial numbers reveals a different story.
Starr Hall on finding resources and creative ideas to attract the right social media fans.
Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
It's easy to waste time on Facebook and Twitter. Consider this game plan for new business owners in a hurry.
Twiddling with Twitter? Futzing with Facebook? Time spent online is money. So make sure it's paying off.
Facebook is proving itself a small-business marketing force. Here are three examples of how it's working.
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