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Social Media Marketing
5 Reasons Why Social-Media Marketing Is Overrated
Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.
10 Tips for Mastering Facebook
Get the most out of your time and money on the social network with these important pieces of advice.
Ask the Expert
Facebook Isn't the End All, Be All for Social Marketing
While companies should have a presence on Facebook, the platform isn't the only means to gaining visibility in the social-media world.
Facebook Explains Why Organic Reach Is Dying
It's not about making more money, it's about creating a better user experience, the company said in a blog post.
60 Second Solutions
How to Maximize Your Reach on Twitter
Understand the value of conversation to conquer this social platform.
Hallelujah! Facebook Is Disabling This Majorly Annoying Feature.
The social network takes another step to clean up our news feeds.
5 Keys To Making Your Business Thrive on Facebook
Making Facebook work for your business is mostly a matter of experimenting diligently.
The Savvy Business Owner's Guide to Honesty Via Social Media
All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.
Facebook's Focus at F8 Conference Shows Promise for Entrepreneurs
Social networking giant to incorporate changes that could help business owners reach the site's users more effectively.
Facebook to Host 5 'Boot Camps' This Summer to Woo Small Businesses
The social media giant is joining forces with Intuit, LegalZoom and Square in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
Kim Lachance Shandrow
Confessions of a Facebook Marketing Addict
Facebook does a bang-up job of getting marketers hooked on ‘likes' and shares, but is any of it really productive?
An Entrepreneur's Social-Media Plan for Success
For those just jumping on the social-media bandwagon, here are a few tips on getting started.
Here's What Happens When Facebook Advertising Fails
As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.
7 Statistics That Can Raise Your Facebook Engagement (Infographic)
A snapshot of what works best in the current Facebook landscape and how quickly things can change.
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