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News and Articles About Facebook Marketing

If You Ask for 'Likes' on Facebook, You're About to Get Clobbered
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The social network says it will crack down on spammy pages that try to game engagement and shares.
April 11, 2014 in Social Media
Stop Talking About Yourself So Much on Social Media and Listen

Stop Talking About Yourself So Much on Social Media and Listen

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Don't make every update all about you. Feature informative items about influentials. Do pay attention to your followers' posts.
March 27, 2014 in Social Media
5 Ways Social-Media Marketers Get Their Message Heard

5 Ways Social-Media Marketers Get Their Message Heard

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While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
March 21, 2014 in Marketing
These Are the Types of Posts People Share the Most on Facebook

These Are the Types of Posts People Share the Most on Facebook

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If you want your content to be seen on Facebook, these types of updates can get you the most traction.
March 6, 2014 in Social Media
Want Customers to Open Your Emails? Read This.

Want Customers to Open Your Emails? Read This.

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Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
February 28, 2014 in Marketing
How I Increased My User-Registration Rate 2,800% in 4 Days

How I Increased My User-Registration Rate 2,800% in 4 Days

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With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
February 14, 2014 in Online Marketing
Business Still Not on Facebook? Get Up to Speed With These 4 Steps.

Business Still Not on Facebook? Get Up to Speed With These 4 Steps.

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Your customers are on the social network. Here are some ways to reach them and create brand ambassadors.
February 6, 2014 in Social Media
Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

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Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
January 19, 2014 in Online Marketing
New Study Details Who Is Using Social Media and When

New Study Details Who Is Using Social Media and When

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These demographic statistics on Twitter, Facebook, LinkedIn and other sites can help you kick up your marketing a notch or two this year.
January 6, 2014 in News and Trends
A Device That Counts a Business's Facebook 'Likes' in Real Time

A Device That Counts a Business's Facebook 'Likes' in Real Time

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Fliike can be placed on store counters or in cafe windows where observers can watch the business's reputation ratchet up via the old-school, analog flip display.
November 27, 2013 in Marketing

Expand Your YouTube Following Through Twitter and Facebook

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Growing your YouTube audience isn't as hard as you think -- here's how you can generate video views and increase viewer loyalty with help from other social media channels.
November 21, 2013 in Social Media
Are Your Fans Among the Most Social on Facebook? (Infographic)

Are Your Fans Among the Most Social on Facebook? (Infographic)

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Here's a look at what types of brands have the strongest and most social communities on the big social network.
September 22, 2013 in Social Media
Facebook's Hashtags Might Not Be as Social as You Think

Facebook's Hashtags Might Not Be as Social as You Think

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A new report says posts with hashtags get less viral reach than posts without.
September 5, 2013 in Social Media
New Facebook Update Makes Creating and Managing Promotions Easier

New Facebook Update Makes Creating and Managing Promotions Easier

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Businesses are now allowed to use comments, likes or messages as entries, and use likes as a voting mechanism in promotions.
August 27, 2013 in Social Media
Schedule Your Tweets and Other Lessons for a Houston Bookshop

Schedule Your Tweets and Other Lessons for a Houston Bookshop

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This store's small social-media team will need to divide, conquer and strategize to turn social-media followers into customers.
August 15, 2013 in Online Marketing
The New Rules to Getting Your Facebook Updates Noticed

The New Rules to Getting Your Facebook Updates Noticed

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In announcing a new update, Facebook offers an explanation for how it serves up content in the News Feed.
August 6, 2013 in Social Media
The 10 Essentials of Facebook Etiquette

The 10 Essentials of Facebook Etiquette

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Some brands have mastered the art of Facebook marketing; others, not so much. As with any social media platform, there are rules by which we should abide.
July 17, 2013 in Social Media
As Facebook Hashtags Roll Out, What They Mean for Marketers

As Facebook Hashtags Roll Out, What They Mean for Marketers

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A look at how companies will be able to best use hashtags for their marketing purposes.
June 22, 2013 in Social Media
Like Twitter, Facebook Rolls Out Verified Pages

Like Twitter, Facebook Rolls Out Verified Pages

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The social-media giant will now identify pages that are managed by high-profile businesses and celebrities.
May 29, 2013 in Social Media
Facebook, Foursquare Redesign Business Pages

Facebook, Foursquare Redesign Business Pages

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What you need to know about the new tools and features.
April 24, 2013 in Social Media
4 Tips for Using Facebook's Redesigned News Feed

4 Tips for Using Facebook's Redesigned News Feed

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The new design focuses on larger images and emphasizing content from friends and brands people like.
March 7, 2013 in Social Media
Facebook's Graph Search Holds Promise for Social Marketing

Facebook's Graph Search Holds Promise for Social Marketing

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The beta release of Facebook's new search function is important to marketers because of its potential impact on advertising and purchase decisions.
January 16, 2013 in Social Media
The Best Days to Post to Facebook, Based on Industry (Infographic)

The Best Days to Post to Facebook, Based on Industry (Infographic)

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A new report looks at 15 business fields to determine the best day of the week to share content on Facebook for engagement.
January 8, 2013 in Social Media
Video: Getting Started on Twitter and Facebook As a Business OwnerPlay Video

Getting Started on Twitter and Facebook As a Business Owner (Video)

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Don't know where to begin when it comes to social media? Here's a primer on how to learn quickly what could work best for you and your company.
January 7, 2013 in Social Media
New Facebook Rules Limit Use of Text on Images

New Facebook Rules Limit Use of Text on Images

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Three tips for maximizing your brand's exposure while staying compliant with the network's new policies.
December 26, 2012 in Social Media

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From the Entrepreneur Bookstore

Ultimate Guide to Facebook Advertising
Ultimate Guide to Facebook Advertising
By Perry Marshall and Thomas Meloche
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