Facebook Marketing

News and Articles About Facebook Marketing

Actually, Facebook Isn't Failing Brands and Marketers
Facebook

Actually, Facebook Isn't Failing Brands and Marketers

Organic reach across fan pages is at an all-time low, largely because Facebook insists on quality content. That's not a bad thing for users or advertisers.
Eric Samson
The Ultimate Hashtag Cheat Sheet (Infographic)
Infographics

The Ultimate Hashtag Cheat Sheet (Infographic)

New to Twitter? Or Instagram? Here's some #hashtags101 action for you.
Kim Lachance Shandrow
Video Posts Have the Greatest Facebook Reach
Video

Video Posts Have the Greatest Facebook Reach

A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.
How to Automate Your Social Marketing Efforts
Starting a Business

How to Automate Your Social Marketing Efforts

Get social media to work for you by setting up some automatic functions across Twitter, Facebook, Google+, Pinterest and LinkedIn.
The Staff of Entrepreneur Media, Inc.
3 Facebook Hacks to Help With Organic Reach
Facebook Marketing

3 Facebook Hacks to Help With Organic Reach

Although many already have given up on the idea that it's possible to connect to customers for free on Facebook, others argue hope remains.
Nate Birt
How to Make More Effective Use of Social Media in Your Ecommerce Strategy
Ecommerce

How to Make More Effective Use of Social Media in Your Ecommerce Strategy

Profiting from the seemingly-endless boom in online spending requires a clear vision of who your customers are and how to engage them.
Brett Relander
iPhone Sales Power Apple to Hit New Global Record: Your Weekly News Roundup
Weekly News Roundup

iPhone Sales Power Apple to Hit New Global Record: Your Weekly News Roundup

Catch the latest news on Uber and Lyft, and learn how Facebook is gearing up for Super Bowl Sunday.
Tanya Benedicto Klich
8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed
Social Media

8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed

How to avoid being "that guy" on social media.
Lisa Evans
5 Lessons Learned From Running 2,652 Facebook Ad Campaigns
Facebook

5 Lessons Learned From Running 2,652 Facebook Ad Campaigns

The beauty of marketing on Facebook is their enormous number of users and the powerful tools available for carving out your ideal market.
Keith Krance
4 Free Must-Use Analytics Tools for Social-Media Marketers
Social Media Marketing

4 Free Must-Use Analytics Tools for Social-Media Marketers

Businesses can get a clear picture of how users are interacting with their posts to gain a better understanding of what works and what doesn't.
Drew Hendricks
Facebook Is Rolling Out a 'Call-to-Action' Feature for Businesses
Call to Action

Facebook Is Rolling Out a 'Call-to-Action' Feature for Businesses

With one click, users can make a reservation, visit a website, or shop online among other options.
Laura Entis
11 Foolproof Ways to Grow Your Small-Business Facebook Following
Facebook

11 Foolproof Ways to Grow Your Small-Business Facebook Following

You don't need to be a social-media expert to be an effective marketer on the platform.
Anna James
5 Ways to Leverage Your Social-Media Following to Close Sales
Social Media

5 Ways to Leverage Your Social-Media Following to Close Sales

Once you've done the work to build a following, it only takes imagination to dream up new ways to capitalize.
John Pilmer
4 Ways to Make Your Facebook Posts Shine
Facebook advertising

4 Ways to Make Your Facebook Posts Shine

Using Facebook posts to stay in touch with -- and advertise to -- your target market is just plain smart. Here's how to do it right.
Perry Marshall, Keith Krance, and Thomas Meloche