News and Articles About Online Advertising
When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
Jason Silva, host of National Geographics TV show Brain Games and futurist with YouTube series Shots of Awe, explains what makes great content online.
Your Google AdWords campaigns won't work if you don't have a strong USP. Here's how to create one.
By studying the keywords that browsers, shoppers and buyers type into the search bar, you can find the keywords that work best for your target audience.
AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
Getting started on Google AdWords won't take you more than 10 to 15 minutes. Find out what you need to do to set up your first campaign now.
The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it.
'Attribution' follows every step customers take from hearing about your product to buying it.
Your ad copy needs to be engaging and the result of careful testing and planning.
Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
Could arch internet search rivals Google and Yahoo be headed for a battle over online video viewers? Maybe... if Marissa Mayer has her way.
Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
Find out what types of buyers are shopping online so you can learn to attract new business.
The online networking service says it will screen ads for 'watchability' before they are allowed on its site.
Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
The traditional online ad is being overshadowed by these four types of marketing.
With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
Lonely this Valentine's Day? Pizza Hut is looking to settle down and has entered the dating market on OKCupid.
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