News and Articles About Online Advertising
'Attribution' follows every step customers take from hearing about your product to buying it.
Your ad copy needs to be engaging and the result of careful testing and planning.
Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
Could arch internet search rivals Google and Yahoo be headed for a battle over online video viewers? Maybe... if Marissa Mayer has her way.
Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
Find out what types of buyers are shopping online so you can learn to attract new business.
The online networking service says it will screen ads for 'watchability' before they are allowed on its site.
Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
The traditional online ad is being overshadowed by these four types of marketing.
With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
Lonely this Valentine's Day? Pizza Hut is looking to settle down and has entered the dating market on OKCupid.
A new survey shows that if a customer downloads your brands app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
Dispop sources click-worthy banner-ad proposals from a network of designers.
Take your Adwords campaigns up a notch with these three insider insights.
Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
In a shift for the advertising industry, Google is said to be developing a new system that assigns web users a unique identifier.
College entrepreneur Matthew Fishman gives us the skinny on how to implement a media and advertising strategy for your startup.
On the same day that it reported its second-quarter earnings, one of America's oldest internet companies announced a major acquisition.