Online Advertising

News and Articles About Online Advertising

How Google Analytics Can Help Shape Your Marketing Strategy
Google Analytics

How Google Analytics Can Help Shape Your Marketing Strategy

Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics.
Julia Jornsay-Silverberg
4 Ways Advertising Agencies Can Protect Themselves From Click Fraud
Pay-Per-Click

4 Ways Advertising Agencies Can Protect Themselves From Click Fraud

When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.
Eli Martin
5 Must-Use Google Analytics Strategies to Measure SEO Success
SEO

5 Must-Use Google Analytics Strategies to Measure SEO Success

Going beyond just measuring keyword rankings allows marketing teams to showcase what really matters: how organic search brings revenue and profit to the business.
Dallas McLaughlin
6 Very Expensive Marketing Mistakes You Need to Avoid
Marketing

6 Very Expensive Marketing Mistakes You Need to Avoid

Advertising is essential for business but has a big potential for backfiring.
Firas Kittaneh
7 Not-Very-Mysterious Ways Online Entrepreneurs Make Money
Online Businesses

7 Not-Very-Mysterious Ways Online Entrepreneurs Make Money

A lot of what is required to succeed online is simply what it has always taken to succeed.
Daniel DiPiazza
As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation
Snapchat

As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation

The free mobile app is having trouble courting advertisers, and investors are nervous.
5 Secrets to Increasing Adwords ROI
Google AdWords

5 Secrets to Increasing Adwords ROI

Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
The 4 Elements of a Winning Ecommerce Ad Strategy
Ecommerce

The 4 Elements of a Winning Ecommerce Ad Strategy

The Internet has opened vast retailing opportunities but advertising remains a mix of data and intuition.
Jean-Baptiste Rudelle
5 Things You Need to Know About Instagram's New Ad Platform
Instagram

5 Things You Need to Know About Instagram's New Ad Platform

The photo-sharing network has opened advertising to the public via its self-serve platform, allowing brands to be marketed to its more than 400 million users.
Jonathan Long
7 Ways to Turbocharge AdWords for Optimal Performance
Google AdWords

7 Ways to Turbocharge AdWords for Optimal Performance

From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
3 Ways to Use Twitter Ads to Grow Your Business and Personal Brand
Social Media Marketing

3 Ways to Use Twitter Ads to Grow Your Business and Personal Brand

Used correctly, the micro-blogging platform is a great promotional tool.
Jonathan Long
How to Survive in the War on Mobile Ad Blocking
Mobile Advertising

How to Survive in the War on Mobile Ad Blocking

This survival guide will help brands master the mobile domain and understand that a few obstacles don't mean the end of the road.
Brian Wong
Take a Step Closer to Web Mastery With These 7 Free Resources
Websites

Take a Step Closer to Web Mastery With These 7 Free Resources

Websites can be a tricky business. The good news is many people are sharing their best-kept secrets.
Thomas Smale
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Marketing

The Secret to Maximizing Your Marketing Dollars for Fun and Profit

Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Issamar Ginzberg