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News and Articles About Online advertising

9 Online Ad Campaign Stats You Must Track
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To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
April 8, 2014 in Marketing
Rumored: Yahoo Might Launch Its Own YouTube, Allegedly Snatching Up Viral YouTube Talent

Rumored: Yahoo Might Launch Its Own YouTube, Allegedly Snatching Up Viral YouTube Talent

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Could arch internet search rivals Google and Yahoo be headed for a battle over online video viewers? Maybe... if Marissa Mayer has her way.
April 1, 2014 in Technology
10 Quick Ways to Increase Your Ads' Clickthrough Rates

10 Quick Ways to Increase Your Ads' Clickthrough Rates

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Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
March 25, 2014 in Marketing
9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

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Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
March 19, 2014 in Marketing
The 6 Types of Online Buyers

The 6 Types of Online Buyers

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Find out what types of buyers are shopping online so you can learn to attract new business.
March 18, 2014 in Marketing
Get Ready for Video Ads in Your Facebook Newsfeed

Get Ready for Video Ads in Your Facebook Newsfeed

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The online networking service says it will screen ads for 'watchability' before they are allowed on its site.
March 14, 2014 in Marketing
Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Who Should Use Pay-Per-Click Advertising and Who Shouldn't

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Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
March 11, 2014 in Marketing
The Fastest Way to Sabotage Your Marketing Campaign

The Fastest Way to Sabotage Your Marketing Campaign

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Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
March 4, 2014 in Marketing
8 Ways to Write Terrible Online Ads

8 Ways to Write Terrible Online Ads

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If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
March 1, 2014 in Marketing
Moving Beyond the Banner Ad

Moving Beyond the Banner Ad

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The traditional online ad is being overshadowed by these four types of marketing.
February 27, 2014 in Marketing
How I Increased My User-Registration Rate 2,800% in 4 Days

How I Increased My User-Registration Rate 2,800% in 4 Days

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With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
February 14, 2014 in Online Marketing
In the Social Age, Don't Advertise, Engage

In the Social Age, Don't Advertise, Engage

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Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
February 13, 2014 in Online Marketing
Mushy Marketing Ploy: Pizza Hut Joins OKCupid

Mushy Marketing Ploy: Pizza Hut Joins OKCupid

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Lonely this Valentine's Day? Pizza Hut is looking to settle down and has entered the dating market on OKCupid.
February 11, 2014 in Franchises
Mobile Marketing and the Magic of Push Notifications (Infographic)

Mobile Marketing and the Magic of Push Notifications (Infographic)

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A new survey shows that if a customer downloads your brandÂ’s app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
February 7, 2014 in Online Marketing
4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

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Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
December 4, 2013 in Social Media
Creating a Banner Ad Worth Clicking on

Creating a Banner Ad Worth Clicking on

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Dispop sources click-worthy banner-ad proposals from a network of designers.
December 3, 2013 in Advertising
3 Things You Probably Don't Know About Google Adwords

3 Things You Probably Don't Know About Google Adwords

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Take your Adwords campaigns up a notch with these three insider insights.
November 26, 2013 in Advertising
10 Common Google AdWords Mistakes You Need to Stop Making -- Now

10 Common Google AdWords Mistakes You Need to Stop Making -- Now

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Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
November 5, 2013 in Advertising
Google Looking Beyond 'Cookies' to Track People Online

Google Looking Beyond 'Cookies' to Track People Online

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In a shift for the advertising industry, Google is said to be developing a new system that assigns web users a unique identifier.
September 19, 2013 in Advertising
How to Make Your Media Strategy a Success

How to Make Your Media Strategy a Success

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College entrepreneur Matthew Fishman gives us the skinny on how to implement a media and advertising strategy for your startup.
September 6, 2013 in Advertising
AOL Splashes Out $405 Million for Video Ad Platform Adap.tv

AOL Splashes Out $405 Million for Video Ad Platform Adap.tv

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On the same day that it reported its second-quarter earnings, one of America's oldest internet companies announced a major acquisition.
August 7, 2013 in News and Trends
The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)

The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)

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It's easy for your marketing message to get lost in the mix. Here are five ways to make sure your content stands out.
July 12, 2013 in Online Marketing
Promote Your Product Quickly by Tapping the Internet's Influencers

Promote Your Product Quickly by Tapping the Internet's Influencers

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The founder of the online product showcase Grommet explains how to become an Internet sensation.
June 13, 2013 in Online Marketing
SoLoMo and How It Can Help Your Marketing

SoLoMo and How It Can Help Your Marketing

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The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful, but it could signal the next evolution of local advertising.
June 4, 2013 in Online Marketing
Twitter Ads Now Available to All U.S.-Based Small Businesses

Twitter Ads Now Available to All U.S.-Based Small Businesses

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The social media giant announced today it will open up its invite-only ad platform to all business owners.
April 30, 2013 in Social Media

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