Online Advertising

News and Articles About Online Advertising

Avoid These 7 Annoying Ad Placement Techniques on Your Site
Websites

Avoid These 7 Annoying Ad Placement Techniques on Your Site

Not only will your visitors be frustrated and likely click away, Google considers some tactics disreputable or spammy and will penalize you.
Anca Bradley
Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise
Advertising

Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise

Whether you agree with it or not, this buzz-worthy method of reaching audiences has proven to be effective. Here's how to get started with your own campaign.
Aaron Agius
It's Easy to Spy on Your Competitors Conveniently and for Free.
Google AdWords

It's Easy to Spy on Your Competitors Conveniently and for Free.

Google AdWords has a handy set of tools that tells you, and your competition, how you stack up against each other.
Mike Rhodes
More Than Tween Stars: How YouTube Is Steering Brands Into the Future
YouTube

More Than Tween Stars: How YouTube Is Steering Brands Into the Future

As online video grows, marketers are embracing branded content and other less-explicit forms of advertising in fascinating ways.
Laura Entis
Inside the Buying Funnel: Use Money-Making Keywords to Bring Your Google Ad to the Next Level
Google AdWords

Inside the Buying Funnel: Use Money-Making Keywords to Bring Your Google Ad to the Next Level

Before launching a Google AdWords campaign, understand the three major groups of online searchers.
Tanya Benedicto Klich
5 Tricks to Creating Compelling Mobile Ads
Mobile Advertising

5 Tricks to Creating Compelling Mobile Ads

To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
Lisa Hoover McGreevy
New Google Initiative Enables Ad-Free Browsing on Certain Sites for a Monthly Fee
Online Advertising

New Google Initiative Enables Ad-Free Browsing on Certain Sites for a Monthly Fee

The Contributor program allows users to directly support their favorite sites as opposed to today's mostly ad-funded media model.
Geoff Weiss
Will Consumers Revolt Against Pervasive Online Advertising?
Online Advertising

Will Consumers Revolt Against Pervasive Online Advertising?

Privacy concerns and the availability of ad-blocking software may force online businesses to rethink how they reach their audiences.
Larry Alton
How to Hire the Right Google AdWords Ad Agency
Google AdWords

How to Hire the Right Google AdWords Ad Agency

By asking the ad agencies these 11 questions, you should be able to find one that's a good fit for your business.
Perry Marshall, Mike Rhodes, and Bryan Todd
How to Pick the Best Online Advertising Channel for Your Business
Business Circle

How to Pick the Best Online Advertising Channel for Your Business

A law office needs to target its market differently than a business selling stuffed animals.
Rocco Baldassarre
Google AdWords

7 Ways to Find and Fix Problems With Your Google AdWords Campaigns

Repairing the glitches in your Google Adwords campaigns is easy if you follow this seven-point checklist.
Perry Marshall, Mike Rhodes, and Bryan Todd
A Checklist of 8 Best Practices for Successful Video Campaigns
Video Advertising

A Checklist of 8 Best Practices for Successful Video Campaigns

There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.
Rocco Baldassarre
6 Google Ad Extensions to Supercharge Your Clickthrough Rate
Google AdWords

6 Google Ad Extensions to Supercharge Your Clickthrough Rate

Ad extensions entice more clicks. Here are six different ad extensions you can try.
Perry Marshall, Mike Rhodes, and Bryan Todd
Blurred Lines: Is Native Advertising Bad Or Good?
Native Advertising

Blurred Lines: Is Native Advertising Bad Or Good?

Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
Anni Murray