Online advertising
BY Jason Fell
The social media giant announced today it will open up its invite-only ad platform to all business owners. 5 Pay-Per-Click Mistakes That Can Cost You Money
BY Eric Siu
Tips for steering clear of common advertising pitfalls. Using Twitter's Promoted Services
BY Ted Prodromou
Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue. 3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy
BY Amy Porterfield
How you can better track and target your advertising campaigns, while also reducing your costs. Google Updates AdWords to Simplify Advertising Across Multiple Devices
BY Jason Fell
New version of the popular tool will give advertisers more options. The Key to Successful Marketing: Your Unique Selling Proposition
BY Perry Marshall and Bryan Todd
How to create a simple, compelling value statement that your customers can't resist. 3 Alternatives to Using Google Adwords
BY Kim Lachance Shandrow
A look at other advertising platforms that can boost your brand exposure online. How to Get Started With Facebook Offers
BY Brian Honigman
Here are five ways to make the most of Facebook's latest advertising opportunity for businesses. Everything You Need to Create Stellar Online Videos
BY Logan Kugler
How to produce online video that rivals the pros and puts your business in its best light. Facebook Advertising: The Fundamentals for Small-Business Owners
BY Perry Marshall and Thomas Meloche
Before you kick off your campaign, learn the basics of advertising on the social network. Apple Has Quietly Started Tracking iPhone Users Again
BY Jim Edwards
Opting out isn't as easy as you might think. Here's a look. Using SEO to Get Inside Your Customer's Head
BY Perry Marshall and Bryan Todd
Choosing and using the right keywords for your Google ads can drive clicks and sales. How Facebook Tools Can Revitalize Ad Campaigns
BY Perry Marshall and Thomas Meloche
Tips to throw an event, announce a party or simply query your customers, all from your fan page. SEM, SERPs and Other Online Marketing Terms Explained
BY AJ Kumar
Explanations for eight common acronyms you might encounter in your online marketing efforts.Play Video How Ads on Your Site Can Affect SEO (Video)
BY Danny Sullivan
Your search rankings could be suffering if there are a number of advertisements above the content on your website. YouTube to Give Away $50 Million in Free Advertising for New Video Program
BY Jason Fell
Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search. Why Your Business Needs to Pay Attention to Consumer Feedback
BY Mikal E. Belicove
A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or business. Is the End Near for Traditional Advertising?
BY Mikal E. Belicove
The future of advertising may already be written on a Facebook wall. How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less
BY Mikal E. Belicove
Latest ad offerings from Facebook allow your business to extend its reach. Here are some highlights. 3-D Scanner Makes Inventory Photography More Efficient
BY Jonathan Blum
Hewlett-Packard's scanner aims to showcase the wares of online merchants in their best light. What's a Call From a New Customer Worth to You?
BY Jonathan Blum
Google AdWords rings up new bid-per-call feature. Seven Tips for Improving Pay-Per-Click Campaigns
BY AJ Kumar
Consider this advice for creating targeted keywords and maximizing click-through action. The Making of a 20-Something Multimillionaire Serial Entrepreneur
BY Teri Evans
Gurbaksh Chahal shares insight on staying competitive and why his $300 million sale to Yahoo wasn't what changed his outlook on business and life. 
