What Comes After 5G? Here's What Your Business Should Be Exploring Now The long-awaited acceleration of 5G deployment is finally here.

By Anton Liaskovskyi

Opinions expressed by Entrepreneur contributors are their own.

The protests. The vandalism of 5G infrastructure objects. The economic slowdown, if not recession, related to the Covid-19 pandemic. These are just some of the factors that were stagnating the global implementation of 5G. But, it looks like the process is finally accelerating now, in 2022.

More importantly, commercial 5G networks have been already deployed in over 60 countries worldwide (and still counting). The industry is already buzzing about the yet-to-adopt new connectivity tech, like 5G Advanced and 6G. Also, how they will be driving further digital transformation.

Related: Tech Trends To Watch Out For This Year

Impact of 5G-advanced roll-out

Network slicing, edge computing and other culprits of 5G Advanced (5G v18 and higher) will inevitably have a huge impact on the digital advertising ecosystem.

For what it takes, the seamless URLLC communications will soon make the ultra HD video streaming in real time (e.g., using H.266 and DNN-based video coding) an absolute new norm. It will also certainly expand available web XR ad opportunities as well.

The wider deployment of 5G Advanced across urban areas will also fuel the release of a much bigger multitude of smart devices. Those beyond the conventional 5G-enabled smartphone models, whose install base is forecast to surpass three billion by 2027 (per Futuresource Consulting).

This will consequently extend the immersive advertising market niche, making it more competitive. Specifically in the shoppable XR vertical.

Related: The State of Immersive Advertising In 2022

New horizons to explore with 6G

The concept of 6G has been evolving around the convergence of communications and computing. Along with the natively-embedded AI tech, its primary impact on the digital advertising landscape will naturally imply deeper and more granular personalization and ubiquitous connectivity or reach. And certainly, the boost of metaverse advertising.

The development of the latter segment, in particular, is likely to be fueled by the introduction of new, avatar communications opportunities in the VR/AR/MR space. This will further blur the line between the customers' real and virtual lives. It will also lead to the opening of more AI-powered contextual targeting options in the metaverse, due to the scalable analytics.

In addition, given the natively-embedded AI/ML and the impeccable edge computing capabilities, chances are we'll be witnessing the rise of programmatic ad buying activities in the metaverse in the next few years.

Related: 4 Future Trends That Represent Massive Opportunity

Anton Liaskovskyi

CEO of AdPlayer.Pro

Anton Liaskovskyi is the CEO of AdPlayer.Pro, a global provider of advanced outstream video-advertising solutions. He has over ten years of professional experience in the development of PaaS and SaaS solutions and is a real tech enthusiast.

Editor's Pick

Related Topics


How This Leader Disrupted and Innovated the Massive Travel Market

Inspirato co-founder and CEO Brent Handler shares the 10 most important leadership lessons he's picked up over the course of his career.

Business News

Man Unexpectedly Wins $4 Million Lottery — On a Ticket He Almost Didn't Buy

A Michigan resident stumbled upon a life-changing $4 million lottery jackpot when his preferred game was unavailable.

Business News

Woman Trapped Under Driverless Car in San Francisco Suffers Life-Threatening Injuries

"There was no driver and no passenger in the car to be able to tell us what happened," San Francisco Fire Department spokesperson Justin Schorr said of the scene.


How to Create A Video-Based Employee Onboarding Program To Maximize New Hire Productivity

This article covers how startups CEOs and hiring managers can create a flexible, video-based onboarding process to maximize new hire ramp and productivity.

Business News

JPMorgan CEO Jamie Dimon Says AI 'Is Real' and Will Eliminate the 5-Day Work Week. Here's How His Company's Going All In.

The financial services firm advertised for thousands of AI-related roles earlier this year.


How to Improve Work-Life Balance and Productivity While Working Remotely

How to maintain a proper work-life balance and increase productivity while working from home.