Building a Business
Instagram Videos Are About to Get Extra Long
The photo-sharing app owned by Facebook said it's extending the length of videos that can be uploaded to 60 seconds.
Online Advertising | Page 3
Online Presence
Instagram Rolls Out 60-Second Video Option for Advertisers
T-Mobile and Warner Bros. have already taken advantage of the new feature.
By Carly Okyle
Building a Business
How Google Analytics Can Help Shape Your Marketing Strategy
Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics.
Marketing
4 Ways Advertising Agencies Can Protect Themselves From Click Fraud
When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.
By Eli Martin
Building a Business
5 Must-Use Google Analytics Strategies to Measure SEO Success
Going beyond just measuring keyword rankings allows marketing teams to showcase what really matters: how organic search brings revenue and profit to the business.
Marketing
6 Very Expensive Marketing Mistakes You Need to Avoid
Advertising is essential for business but has a big potential for backfiring.
Building a Business
7 Not-Very-Mysterious Ways Online Entrepreneurs Make Money
A lot of what is required to succeed online is simply what it has always taken to succeed.
Building a Business
As Ad Business Struggles, Investors Question Snapchat’s $16 Billion Valuation
The free mobile app is having trouble courting advertisers, and investors are nervous.
By Reuters
Building a Business
5 Secrets to Increasing Adwords ROI
Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
By Corey Zeimen
Marketing
The 4 Elements of a Winning Ecommerce Ad Strategy
The Internet has opened vast retailing opportunities but advertising remains a mix of data and intuition.
Online Presence
5 Things You Need to Know About Instagram’s New Ad Platform
The photo-sharing network has opened advertising to the public via its self-serve platform, allowing brands to be marketed to its more than 400 million users.
Building a Business
7 Ways to Turbocharge AdWords for Optimal Performance
From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
By Joe Putnam
Online Presence
3 Ways to Use Twitter Ads to Grow Your Business and Personal Brand
Used correctly, the micro-blogging platform is a great promotional tool.
Building a Business
How to Survive in the War on Mobile Ad Blocking
This survival guide will help brands master the mobile domain and understand that a few obstacles don't mean the end of the road.
By Brian Wong
Building a Business
Take a Step Closer to Web Mastery With These 7 Free Resources
Websites can be a tricky business. The good news is many people are sharing their best-kept secrets.
By Thomas Smale
Marketing
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Building a Business
Want to Make Money With Online Ads Like Facebook? Learn These 5 Terms First.
This is an especially tough challenge in your first year or two of operation, even if you use every technique known to get traffic flowing.
Marketing
5 Tips to Make the Most of Your Display-Ad Budget
Don't let your ad budget go down the drain. Learn how to target efficiently.
By Ted Dhanik
Marketing
Don’t Waste Money on These 4 Types of Marketing
You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.
Marketing
The Web’s Most Effective Ads
In the noisy world of digital marketing, these four retargeting channels can bring previous site visitors back to your online store.
By David Rekuc
Online Presence
5 Ways to Make Your Online Ads More Clickable
Because great ads are more than just words.
Online Presence
9 Ways to Advertise on LinkedIn
LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
Marketing
The New Prime Time for Ads — and How to Use It to Your Advantage
The power of prime time advertising is still going strong, but the rise of online media brings a new twist.
By Amit Avner
Marketing
5 Ways To Optimize Your Digital Marketing Budget
A modest budget can yield impressive results, if you stretch every dollar with careful analysis and patient remarketing.
Marketing
7 Common Mistakes Companies Make With Google AdWords
If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
By Eric Siu
Marketing
3 High-Risk Marketing Campaigns That Amazed Everybody by Working
Bold forays in marketing have backfired countless times but, every once in a while, somebody gets it right for reasons nobody really knows.
By Eric Samson
Marketing
Your Online Content Should Deliver ‘Cognitive Ecstasy’
Jason Silva, host of National Geographic's TV show 'Brain Games' and futurist with YouTube series 'Shots of Awe,' explains what makes great content online.