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Business News

Cyber Criminals Snap Up Expired Domains to Serve Malicious Ads

Users visiting the websites of the New York Times, Newsweek, BBC and AOL, among others, may have installed malware on their computers if they clicked on the malicious ads.

By Reuters

Building a Business

Opera Becomes First Big Browser Maker With Built-in Ad-Blocker

By Reuters

Marketing

How to Turn Prospects into Customers with Your Landing Page

By Perry Marshall

Online Presence

Instagram Rolls Out 60-Second Video Option for Advertisers

By Carly Okyle

Building a Business

How Google Analytics Can Help Shape Your Marketing Strategy

Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics.

By Julia Jornsay-Silverberg

Marketing

4 Ways Advertising Agencies Can Protect Themselves From Click Fraud

When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.

By Eli Martin

Building a Business

5 Must-Use Google Analytics Strategies to Measure SEO Success

Going beyond just measuring keyword rankings allows marketing teams to showcase what really matters: how organic search brings revenue and profit to the business.

By Dallas McLaughlin

Marketing

6 Very Expensive Marketing Mistakes You Need to Avoid

Advertising is essential for business but has a big potential for backfiring.

By Firas Kittaneh

Building a Business

7 Not-Very-Mysterious Ways Online Entrepreneurs Make Money

A lot of what is required to succeed online is simply what it has always taken to succeed.

By Daniel DiPiazza

Building a Business

As Ad Business Struggles, Investors Question Snapchat’s $16 Billion Valuation

The free mobile app is having trouble courting advertisers, and investors are nervous.

By Reuters

Building a Business

5 Secrets to Increasing Adwords ROI

Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.

By Corey Zeimen

Marketing

The 4 Elements of a Winning Ecommerce Ad Strategy

The Internet has opened vast retailing opportunities but advertising remains a mix of data and intuition.

By Jean-Baptiste Rudelle

Online Presence

5 Things You Need to Know About Instagram’s New Ad Platform

The photo-sharing network has opened advertising to the public via its self-serve platform, allowing brands to be marketed to its more than 400 million users.

By Jonathan Long

Building a Business

7 Ways to Turbocharge AdWords for Optimal Performance

From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.

By Joe Putnam

Online Presence

3 Ways to Use Twitter Ads to Grow Your Business and Personal Brand

Used correctly, the micro-blogging platform is a great promotional tool.

By Jonathan Long

Building a Business

How to Survive in the War on Mobile Ad Blocking

This survival guide will help brands master the mobile domain and understand that a few obstacles don't mean the end of the road.

By Brian Wong

Building a Business

Take a Step Closer to Web Mastery With These 7 Free Resources

Websites can be a tricky business. The good news is many people are sharing their best-kept secrets.

By Thomas Smale

Marketing

The Secret to Maximizing Your Marketing Dollars for Fun and Profit

Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.

By Issamar Ginzberg

Building a Business

Want to Make Money With Online Ads Like Facebook? Learn These 5 Terms First.

This is an especially tough challenge in your first year or two of operation, even if you use every technique known to get traffic flowing.

By Martin Zwilling

Marketing

5 Tips to Make the Most of Your Display-Ad Budget

Don't let your ad budget go down the drain. Learn how to target efficiently.

By Ted Dhanik

Marketing

Don’t Waste Money on These 4 Types of Marketing

You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.

By Adam Callinan

Marketing

The Web’s Most Effective Ads

In the noisy world of digital marketing, these four retargeting channels can bring previous site visitors back to your online store.

By David Rekuc

Online Presence

5 Ways to Make Your Online Ads More Clickable

Because great ads are more than just words.

By Ted Prodromou

Online Presence

9 Ways to Advertise on LinkedIn

LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.

By Ted Prodromou

Marketing

The New Prime Time for Ads — and How to Use It to Your Advantage

The power of prime time advertising is still going strong, but the rise of online media brings a new twist.

By Amit Avner

Marketing

5 Ways To Optimize Your Digital Marketing Budget

A modest budget can yield impressive results, if you stretch every dollar with careful analysis and patient remarketing.

By Rocco Baldassarre

Marketing

7 Common Mistakes Companies Make With Google AdWords

If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.

By Eric Siu

Marketing

3 High-Risk Marketing Campaigns That Amazed Everybody by Working

Bold forays in marketing have backfired countless times but, every once in a while, somebody gets it right for reasons nobody really knows.

By Eric Samson

Marketing

Your Online Content Should Deliver ‘Cognitive Ecstasy’

Jason Silva, host of National Geographic's TV show 'Brain Games' and futurist with YouTube series 'Shots of Awe,' explains what makes great content online.

By Catherine Clifford

Building a Business

Avoid These 7 Annoying Ad Placement Techniques on Your Site

Not only will your visitors be frustrated and likely click away, Google considers some tactics disreputable or spammy and will penalize you.

By Anca Bradley