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Joe Putnam

Growth Manager, iSpionage

Joe Putnam is a growth manager for iSpionage, a PPC competitive intelligence tool that makes it easier for smart advertisers (and agencies) to set up profitable campaigns faster. 

Google AdWords

7 Ways to Turbocharge AdWords for Optimal Performance

From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.