Joe Putnam
Growth Manager, iSpionage
Joe Putnam is a growth manager for iSpionage, a PPC competitive intelligence tool that makes it easier for smart advertisers (and agencies) to set up profitable campaigns faster.
Google AdWords
7 Ways to Turbocharge AdWords for Optimal Performance
From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
