Online Advertising | Page 4

Marketing

Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise

Whether you agree with it or not, this buzz-worthy method of reaching audiences has proven to be effective. Here's how to get started with your own campaign.

By Aaron Agius

Marketing

It’s Easy to Spy on Your Competitors Conveniently and for Free.

By Mike Rhodes

Online Presence

More Than Tween Stars: How YouTube Is Steering Brands Into the Future

By Laura Entis

Building a Business

5 Tricks to Creating Compelling Mobile Ads

By Lisa Hoover McGreevy

Building a Business

New Google Initiative Enables Ad-Free Browsing on Certain Sites for a Monthly Fee

The Contributor program allows users to directly support their favorite sites as opposed to today's mostly ad-funded media model.

By Geoff Weiss

Online Presence

Will Consumers Revolt Against Pervasive Online Advertising?

Privacy concerns and the availability of ad-blocking software may force online businesses to rethink how they reach their audiences.

By Larry Alton

Tech

How to Hire the Right Google AdWords Ad Agency

By asking the ad agencies these 11 questions, you should be able to find one that's a good fit for your business.

By Perry Marshall, Mike Rhodes, and Bryan Todd

Building a Business

How to Pick the Best Online Advertising Channel for Your Business

A law office needs to target its market differently than a business selling stuffed animals.

By Rocco Baldassarre

Marketing

A Checklist of 8 Best Practices for Successful Video Campaigns

There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.

By Rocco Baldassarre

Tech

6 Google Ad Extensions to Supercharge Your Clickthrough Rate

Ad extensions entice more clicks. Here are six different ad extensions you can try.

By Perry Marshall, Mike Rhodes, and Bryan Todd

Building a Business

Blurred Lines: Is Native Advertising Bad Or Good?

Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.

By Anni Murray

Tech

How to Test Your Google AdWords Campaigns

When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.

By Perry Marshall, Mike Rhodes, and Bryan Todd

Marketing

5 Common Strategic Mistakes to Avoid When Using AdWords

AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.

By Rocco Baldassarre

Building a Business

The Creator of the World’s First Pop-Up Ad Apologizes for Everything

The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it.

By Nina Zipkin

Marketing

How to Market More Effectively by Following Your Customer’s Trail

'Attribution' follows every step customers take from hearing about your product to buying it.

By Chris Stark

Marketing

If You’re Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads

Your ad copy needs to be engaging and the result of careful testing and planning.

By Jonathan Long

Marketing

Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?

The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.

By Jonathan Long

Marketing

9 Online Ad Campaign Stats You Must Track

To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.

By Richard Stokes

Tech

Rumored: Yahoo Might Launch Its Own YouTube, Allegedly Snatching Up Viral YouTube Talent

Could arch internet search rivals Google and Yahoo be headed for a battle over online video viewers? Maybe... if Marissa Mayer has her way.

By Kim Lachance Shandrow

Marketing

10 Quick Ways to Increase Your Ads’ Clickthrough Rates

Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.

By Richard Stokes

Building a Business

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.

By Oz Ahmad

Marketing

The 6 Types of Online Buyers

Find out what types of buyers are shopping online so you can learn to attract new business.

By Richard Stokes

Marketing

Get Ready for Video Ads in Your Facebook Newsfeed

The online networking service says it will screen ads for 'watchability' before they are allowed on its site.

By Laura Entis

Marketing

Who Should Use Pay-Per-Click Advertising and Who Shouldn’t

Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.

By Richard Stokes

Marketing

The Fastest Way to Sabotage Your Marketing Campaign

Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.

By Richard Stokes

Marketing

8 Ways to Write Terrible Online Ads

If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.

By Richard Stokes

Building a Business

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.

By Joacim Jeppesen

Online Presence

How I Increased My User-Registration Rate 2,800% in 4 Days

With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.

By will binns

Marketing

In the Social Age, Don’t Advertise, Engage

Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.

By David Mercer

Buying a Franchise

Mushy Marketing Ploy: Pizza Hut Joins OKCupid

Lonely this Valentine's Day? Pizza Hut is looking to settle down and has entered the dating market on OKCupid.

By Kate Taylor