Oz Ahmad is the co-founder and president of Pepper Gang, a digital-marketing firm in Cambridge, Mass. specializing in creating innovative, marketing strategies through digital channels. Oz has been a creative entrepreneur and business consultant for more than 15 years.
About Oz Ahmad
More From Oz Ahmad
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.