Eli Martin is the director of sales at the Delaware-based small business, eZanga.com, a digital-marketing firm that helps companies grow their businesses through pay-per-click and cost-per-call advertising. His company boasts one of the only real-time dynamic fraud-elimination tools, Traffic Advisors.
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When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.