Caroline Jerome

Entrepreneur Leadership Network® Contributor

Bio

Caroline Jerome is a partner and chief creative officer at TBGA, a consultancy that provides next-level branding and marketing. She is an ardent proponent of the value of art and design in business.

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Latest

Marketing

The Good, the Bad and the Ugly of Paid Ads

Amazon is in hot water over its paid ad strategy, and leaders of smaller brands must learn from its mistakes.

Marketing

Lo bueno, lo malo y lo feo de los anuncios pagados

Amazon está en aprietos por su estrategia de anuncios pagados, y los líderes de las marcas más pequeñas deben aprender de sus errores.