Marketing
The Good, the Bad and the Ugly of Paid Ads
Amazon is in hot water over its paid ad strategy, and leaders of smaller brands must learn from its mistakes.
Katherine Caraway
Partner and chief creative officer at TBGA
Entrepreneur Leadership Network® Contributor
Caroline Jerome is a partner and chief creative officer at TBGA, a consultancy that provides next-level branding and marketing. She is an ardent proponent of the value of art and design in business.
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