Forming strategic partnerships not only creates a powerful reciprocal network, but also propels you toward your goals, exposes you to new insights and optimizes the time and energy you invest in relationships.
For a high-end brand, too much exposure can be a risk.
Rather than being paralyzed by the possibility of failure, I chose to be afraid of opportunities the company would miss if we didn't push forward.
Smart partnerships can contribute to growth and influence consumer perception in positive ways.
From small-company owners to enterprise executives, partnerships are a delicate yet necessary part of any successful business strategy.
You didn't build your business alone, so write a business brief that lets your other players know what to do next for your marketing.
Two heads are always better than one in a startup. The challenge is how to find that elusive perfect-fit partner.
Through new partnerships, Yelp users can now book a hair appointment, order flowers or set up a consultation with a lawyer directly through a company's Yelp page.
Learn when to partner -- and when to walk away.
The new feature gives users the option of including their location in posts.
A book has inspired me to take a different approach with my co-founder. Sometimes, the simplest things make the biggest difference.
If I Knew Then
The co-founder and former CEO of AOL believes success is found through collaboration.
Mophie, the mobile battery-case company, wants to rescue your battery while raising awareness about animal adoption.
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© 2015 Entrepreneur Media, Inc.