News and Articles About Partnerships
BY Steve TobakPartners are great for getting startups off the ground, but they can lead to schizophrenic behavior in bigger companies.
BY Ivan MisnerSometimes there's simply power in numbers. Combining forces with competitors could be a significant way to grow your business. Here's how.
BY Lisa GirardHaving a partner could share the load...or create added burden.
BY Jim JosephPartnering with other companies on your marketing efforts can be a great way to maximize your reach. Here are lessons from three blockbuster movies taking partnership marketing to new levels.
BY Adam TorenIndustry conferences can quickly become a huge expense, so you'd better choose wisely. Here's how to decide which to attend and make the most out of them.
BY Nina KaufmanAttorney Nina Kaufman on why a written agreement can be a critical asset for keeping partners accountable.
BY Nina KaufmanAttorney Nina Kaufman on why the days of 'doing business on a handshake' are over.
BY Nina KaufmanAttorney Nina Kaufman on making sure you and your partners have what it takes to start a successful business together.