Building a Business
Family First? Here’s What Employers Need to Know Before Hiring Relatives.
Plus: 10 rules for employees who are also relatives
C. Lee Smith
CEO of SalesFuel and Certified Behavioral Analyst
Entrepreneur Leadership Network® Contributor
C. Lee Smith is the CEO and founder of SalesFuel, a sales and marketing research firm, and a certified behavioral analyst. Recognized as one of the world's leading sales consultants by Selling Power magazine, Lee is a popular keynote speaker, bestselling author and co-host of "Manage Smarter."
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More From C. Lee Smith
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Optimism Is Your Greatest Asset — Until It Starts Working Against You. Here’s What I Wish I’d Known Sooner.
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Can Startup Founders Become Great CEOs? Here’s What It Takes.
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This Common Decision-Making Trap Is Holding Your Business Back. Here’s How to Escape.
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Tech
Relying on AI Could Be Your Biggest Business Mistake — These 2 Human Skills Are What Drive Real Results.
AI is no substitute for the human soft skills required in everyday business transactions: critical thinking and emotional intelligence.
Thought Leaders
Rude, Uncivil Behavior Destroys Productivity and Drives Turnover — Here’s How to Foster a Respectful Work Environment
Discussing the negative impact of uncivil behavior in the workplace and how to ensure civility on your team.
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7 Ways You Might Be Damaging Your Credibility as an Entrepreneur
Here are seven credibility killers entrepreneurs need to be aware of.
Business Legal
Is the Company Tagline You Want to Use Already Someone Else’s Trademark? Here’s How to Avoid Legal Issues and Infringement.
Emphasizing the importance for small business owners to ensure that their chosen company taglines or trademarks are not already registered, to avoid potential legal issues and infringement on someone else's intellectual property.
Building a Business
Silent Signals — How Top Sellers Anticipate Customer Needs
Now, more than ever, buying decisions made by customers and prospects involve multiple people. To understand what's on the minds of your customers, you need to track the activities of several types of buying influencers.
Building a Business
How Your Business Can Benefit From a Micro-Internship Program
Employers who are turning to unusual hiring and retention tactics, such as micro-internships, are having success. Here's why.
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Want to Earn Trust? Don’t Break Any of These 4 Links in the Chain of Credibility.
There are four links in the chain of credibility. If one of them breaks, your credibility is broken — or was never secured in the first place.
Marketing
Salespeople Need to Think of Themselves as Providers, Not Partners. Here’s Why.
Exaggerating your importance as a "partner" suggests you have equal skin in the game or you're on equal footing with the buyer — and it can lead to disastrous results.
Building a Business
5 Reasons Why Personality Assessments Can’t Predict High Performance
Some hiring managers use assessments to quickly disqualify any candidate who raises red flags instead of digging deeper. But it's never a good idea to make a hiring decision based on assessments alone.
Online Presence
Is Your Digital Footprint Killing Your Sales?
If you want prospects to notice you, expand your digital footprint to one that reflects the image you want to project.
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