Public Relations

News and Articles About Public Relations

4 Ways Startups Can Build Relationships With Reporters

If you think reporters are scary, don't. They're human beings, too.

Is Your Startup Ready for the Spotlight?

Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.

Strategic Tips for Writing Contributed Articles

PR firms need to do a better job of educating clients about whatÂ’s required of them in the age of the Internet.

4 Ways to Get Media Attention Without a Press Release

Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.

5 Great Ways to Measure PR Success

There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.

Power Up Your PR Strategy With Big Data

Using these large sets of information can help create stories that are targeted to your audience.

4 Insider Tips to Reach Tech Reporters

Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about.

7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz

In the age of social media, the best publicity stunt reverberates with many echoes.

Are Gun Bans the Right Political Move for Brands?

Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.

The 6 PR Tips Every Startup Should Employ

ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.

7 Ways to Leverage an App's Press Coverage with Investors

If you've already scored some good media coverage, use it to your benefit when trying to score funding.

The 5 Secret Ingredients Needed to Build a Great PR Team

Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.

The 7 Critical Success Factors for a Services Business

Unlike with products, whether your business thrives depends almost entirely on you and your skills.

Taming Online Customer Bullies, Cranks and the Like

The anonymity of the Internet has changed the game for attacks on a business' reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive.

Build Credibility for Your Brand by Taking Home Industry Awards

First find the most appropriate awards to apply for, get your nominations in order and hope for the best.

Why 'Pixie-Dust' PR Programs Are Bad for Startups

Think that a short-term PR campaign will magically make your company an overnight success? Keep dreaming.

Why the PR Industry is Ripe for Disruption

From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too.

PR is the Star of Our Integrated Communications Universe

Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.

Why Investor Relations and Public Relations Should Work in Harmony

It's high time these two teams involved in promoting a company should coordinate their efforts.

Want to Get the Most Out of Your PR Pro? Follow These 5 Tips.

Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most out of your PR firm.

Synergize Marketing Efforts to Gain New Customers

With press coverage, social media outreach and blog content, you should attract new users to your product.

Clear Your Mind, Be the Brand and Take the Social-Media Spotlight

When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.

How to Get the Word Out About a Product Adored by Customers

Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.

Worried About Managing a Company Crisis? Take These 4 Proactive Steps

Do advance planning and you'll be able to bring structure, organization and calm if a disaster strikes your firm.

Connect with Entrepreneur

Most Shared Stories