News and Articles About Public Relations
It's high time these two teams involved in promoting a company should coordinate their efforts.
Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most out of your PR firm.
With press coverage, social media outreach and blog content, you should attract new users to your product.
When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Do advance planning and you'll be able to bring structure, organization and calm if a disaster strikes your firm.
Get your tissues out. After a 4-year-old boy was attacked by a dog while wearing his favorite Under Armour T-shirt, the company reached out with a heartening gift.
Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.
For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.
Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
Early-stage startups don't need a PR firm to get press. Instead, they need to roll up their sleeves, do the work and execute.
When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.
I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company.
Find out how to tell your story to attract more customers to your franchise or small business.
Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
Talking to the media can be terrifying, causing many entrepreneurs to sound like rambling fools. Don't be that person. Here are five tips on how to be a media pro.
Learn to vanquish the anxiety that arises before a presentation. Provide valuable real-life examples and don't forget the takeaway points.
Don't undermine your presentation with qualifiers that undercut the message. Give your breakthrough ideas the striking presentation they deserve.
Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
The fitness tracker company is likely to see increased consumer demand after it took the step to removes its product from shelves.
Uber adds to its string of recent PR disasters with a report that the company created artificial surge pricing conditions by keeping some of its drivers off the road.
A Cleveland-area job list manager goes off on young job seekers who contacted her for help. Unfortunately for her, the internet can be equally as unkind.
Schmidt says he's putting his money where his mouth is as he promotes his book, The New Digital Age.