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News and Articles About Public Relations
3 Horrible Press Release Habits to Break
Your professors bear some blame; they lauded florid writing and set minimum lengths for papers. Here are a few salient points for crafting tighter releases.
The Golden Age: How the PR Industry Is Coming Into its Own
Technology is helping to bring public relations out of the shadowy realm between marketing and advertising.
The 3 Forces That Will Pre-Sell Your Products for You
Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.
Dan S. Kennedy
The Basics of Getting the PR Your Business Needs
If you are going to hire a person or firm to create and share your brand's information, here are a few things to keep in mind.
How Targeted Press Efforts Raise Your Bottom Line
Entrepreneurs who ignore news sources and PR tactics may be left out in the cold.
4 Ways to Get Publicity on a Budget
Having a media presence can do wonders for your company, and it doesn't require you to spend a fortune on a PR team.
7 DIY Rules for When the Reporter Calls
You did the outreach. Now what do you do when someone responds?
13 Ways to Get on a Journalist's Good Side
There are many, many ways to annoy reporters, but if you respect their time constraints and treat them well, you may just make them happy you're around.
Grow Your Business
CEOs of 3 Leading Companies Share How to Take a Startup to the Next Level
Companies that manage to get their feet on the ground have a long way to go before they become a top player in an industry.
30 or Older? Sorry, You'll Have to Pay Twice as Much to Use Tinder's New Premium Features.
The viral dating app stirs up yet more controversy with its Tinder Plus pricing structure.
Kim Lachance Shandrow
6 Reasons Your PR Is Failing
Everyone is confused about what publicists do these days. Understand some of the common pitfalls and strategize more effectively with a pro.
5 Tools to Fuel Your Company's PR Machine
Mobile and web innovations can make managing public relations in the digital age faster and easier.
3 Things Entrepreneurs Must Learn About Digital Marketing and PR
Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
A Tiny College Offers PR Crisis Lesson Businesses Should Study
When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
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