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News and Articles About Public Relations
Generate Great PR on a Shoestring Budget With These 5 Tips
Public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels
Connect These 6 People on Your Team With Your PR Firm
To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
While Traditional TV Loses Ground, These Marketing Techniques Stand Strong
As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
The Venerable Press Release Remains the Cornerstone of Public Relations
That staple of 20th century PR is still essential in the digital age.
4 Tips for Getting Your Business in the News Without a Big PR Budget
You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
5 PR Takeaways From Watching the NFL Fumble the Ray Rice Scandal
America cherishes football. Few other brands could survive handling such a messy crisis as badly as pro football has the abuse scandals of recent weeks.
3 Fundamentals Learned the Hard Way About Generating PR for a Startup
You learned your customer's problem and offered a solution. That's the basic idea for selling your story to journalists, too.
6 Ways to Ensure a Journalist Will Love Your Pitch
A few simple steps can change your pitch from one that gets ignored into one that is adored.
27 Masters of Marketing and PR Every Entrepreneur Can Learn From
Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.
Communication Pros Are Teaching Their Secrets to Small Business
Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
Ask the Expert
The Best Way to Market a Niche Company
To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
7 Big Changes in the PR Landscape Every Business Should Know About
Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
5 Tips to Rehab Your Pitch
Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that's needed for the PR approach.
How to Fire Back at an Angry Customer on Social Media
The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
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