News and Articles About Public Relations
If you think reporters are scary, don't. They're human beings, too.
Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.
PR firms need to do a better job of educating clients about whats required of them in the age of the Internet.
Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.
You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
Using these large sets of information can help create stories that are targeted to your audience.
Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about.
In the age of social media, the best publicity stunt reverberates with many echoes.
Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.
ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.
If you've already scored some good media coverage, use it to your benefit when trying to score funding.
Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
Unlike with products, whether your business thrives depends almost entirely on you and your skills.
The anonymity of the Internet has changed the game for attacks on a business' reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive.
First find the most appropriate awards to apply for, get your nominations in order and hope for the best.
Think that a short-term PR campaign will magically make your company an overnight success? Keep dreaming.
From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too.
Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.
It's high time these two teams involved in promoting a company should coordinate their efforts.
Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most out of your PR firm.
With press coverage, social media outreach and blog content, you should attract new users to your product.
When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Do advance planning and you'll be able to bring structure, organization and calm if a disaster strikes your firm.
Connect with Entrepreneur
Most Shared Stories
You'll Market Better and Be More Persuasive Knowing These 10 Brain Facts
No Money to Start a Business? No Problem. Try These 5 Options.
9 Reasons to Quit Your Job As Soon As You Can
How Sara Blakely Built a Billion-Dollar Business From Scratch
How to Best Utilize Your Positive Customer Feedback