Public Relations

News and Articles About Public Relations

5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
5 Secrets to Talking to the Media (And Not Sounding Like a Fool)

5 Secrets to Talking to the Media (And Not Sounding Like a Fool)

Talking to the media can be terrifying, causing many entrepreneurs to sound like rambling fools. Don't be that person. Here are five tips on how to be a media pro.
Petrified of Public Speaking? Keep These Tips and Your Audience's Fears in Mind

Petrified of Public Speaking? Keep These Tips and Your Audience's Fears in Mind

Learn to vanquish the anxiety that arises before a presentation. Provide valuable real-life examples and don't forget the takeaway points.
7 Power Tools of Persuasion

7 Power Tools of Persuasion

Don't undermine your presentation with qualifiers that undercut the message. Give your breakthrough ideas the striking presentation they deserve.
How to Create a Live Event That Spurs Social Buzz

How to Create a Live Event That Spurs Social Buzz

Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism

Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism

Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
How Fitbit, Like Tylenol Before It, Handled a Recall the Right Way

How Fitbit, Like Tylenol Before It, Handled a Recall the Right Way

The fitness tracker company is likely to see increased consumer demand after it took the step to removes its product from shelves.
Uber in Hot Water Again Over Surge Pricing Revelations

Uber in Hot Water Again Over Surge Pricing Revelations

Uber adds to its string of recent PR disasters with a report that the company created artificial surge pricing conditions by keeping some of its drivers off the road.
One Woman's Nasty Emails Go Public, So She Apologizes

One Woman's Nasty Emails Go Public, So She Apologizes

A Cleveland-area job list manager goes off on young job seekers who contacted her for help. Unfortunately for her, the internet can be equally as unkind.
Google's Eric Schmidt to Give $1 Million to Help Tech Savvy Organizations Solve Problems

Google's Eric Schmidt to Give $1 Million to Help Tech Savvy Organizations Solve Problems

Schmidt says he's putting his money where his mouth is as he promotes his book, The New Digital Age.
Congrats WhatsApp! Here Is How the Other 99% of Startups Get It Done

Congrats WhatsApp! Here Is How the Other 99% of Startups Get It Done

WhatsApp is all over the news for its $19 billion deal with Facebook. But most startups won't make it to that caliber and that's okay. Here are a few tips on how to survive and thrive.
Upping the PR Ante With 'Experiences'

Upping the PR Ante With 'Experiences'

As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
8 Ways to Make Reporters Fall In Love With Your Startup

8 Ways to Make Reporters Fall In Love With Your Startup

Give reporters what they really want: timely, useful information that can help them do their jobs. Just don’t be a pest about it.
7 Deadly Sins Businesses Make With Their Reputation

7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Do You Stand by Your Brand? It's Time for an Audit.

Do You Stand by Your Brand? It's Time for an Audit.

Elevate your company's bottom line by realizing your brand's full potential.
Your Time Is Money, So Stop Wasting It

Your Time Is Money, So Stop Wasting It

We should treat our work hours like billable hours to maximize productivity.
Want Your Ad to Go Viral? Get a TV Network to Ban It.

Want Your Ad to Go Viral? Get a TV Network to Ban It.

For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
The Making of a Perfect Speech, Courtesy of Martin Luther King, Jr.

The Making of a Perfect Speech, Courtesy of Martin Luther King, Jr.

What all communicators can learn from one of the greatest speeches in American history.
How OfficeMax Failed on the PR Front...Twice

How OfficeMax Failed on the PR Front...Twice

OfficeMax's insensitive letter to 'Daughter Killed in Car Crash' is being blamed on Big Data. But all the blame rests with the company.
PR Lessons for Bridge Scandal-Hit Chris Christie

PR Lessons for Bridge Scandal-Hit Chris Christie

As the New Jersey governor deals with the political fallout, here are some almost-PR disasters and what the companies did to get out of them.
Find More Work With These 4 Pointers

Find More Work With These 4 Pointers

Prevent a slow period by taking on more work than you need. Here are some suggestions to get there.
How to Get Publicity for Your Crowdfunding Campaign

How to Get Publicity for Your Crowdfunding Campaign

Media coverage for your crowdfunding project will help attract backing and build brand awareness. Learn how you can get the press interested in your project.
A Racist Sign at Sonic and 5 Other Franchise PR Disasters

A Racist Sign at Sonic and 5 Other Franchise PR Disasters

From YouTube gross-outs to hashtag horror stories, check out these six PR nightmares at U.S. franchises.
Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.
How to Generate Publicity on a Shoe-String Budget

How to Generate Publicity on a Shoe-String Budget

Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.

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