Public Relations

3 Fast Steps to Help You Get to Market -- Right Now
How to Start a Business

3 Fast Steps to Help You Get to Market -- Right Now

When you need to get your idea to market right away, here are three services you'll want to remember.
Derek Newton
Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.
Data-Driven Marketing

Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.

The coffee company's latest campaign was a bold move, but they stuck to their core values while riding out the media storm.
Scott Willyerd
7 Ways to Determine Who on Your Team Could Speak for the Company
Data-Driven Marketing

7 Ways to Determine Who on Your Team Could Speak for the Company

The ideal spokesperson is the person on your staff who is always talking positively about the company already.
Adam Fine
5 Criteria Journalists Use to Judge If Your Company is Newsworthy
Public Relations

5 Criteria Journalists Use to Judge If Your Company is Newsworthy

That product unveiling you think is so thrilling is just more spam to the reporters you want to pay attention.
Craig Corbett
Tinder CEO Sean Rad Makes Veiled Threat to Vanity Fair Reporter Ahead of IPO
Tinder

Tinder CEO Sean Rad Makes Veiled Threat to Vanity Fair Reporter Ahead of IPO

The off-color comments come just days before the Match Group, Tinder's parent company, plans to raise a reported $466 million in its IPO.
Geoff Weiss
It's Not Rocket Science: 4 Secrets Behind Good PR for Startups
Ready To Launch

It's Not Rocket Science: 4 Secrets Behind Good PR for Startups

Demystifying public relations for early-stage companies
Rebecca Hasulak
The Only Real PR Challenge You Have Is Your News Interests No One
Press Coverage

The Only Real PR Challenge You Have Is Your News Interests No One

Forget trying to persuade jaded journalists to pay attention to you and work harder to get your news directly to your potential customers.
Bob Geller
Create Your Own Celebrity Status Using Social Media
Social Media Marketing

Create Your Own Celebrity Status Using Social Media

These days, image is everything, and the proper use of Facebook and Twitter is more important than ever for entrepreneurs.
Kim Walsh-Phillips
5 Tricks to Strengthen Your Content Marketing
Data-Driven Marketing

5 Tricks to Strengthen Your Content Marketing

Know what types of media and public relations strategies work the best to get the word out about your startup.
Hampus Jakobsson
Getting Your Face Out There Might Be the Best Business Investment You Can Make
Ready To Launch

Getting Your Face Out There Might Be the Best Business Investment You Can Make

Just look at what the high-profile approach did for Richard Branson of Virgin, Marc Zuckerberg of Facebook and Aaron Levie of Box.
Mitchell Harper
Abortions at Dunkin' Donuts: How Brands Should React When They Get Strange, Potentially Damaging Press
Public Relations

Abortions at Dunkin' Donuts: How Brands Should React When They Get Strange, Potentially Damaging Press

Here's how Dunkin' Donuts quelled a strange quandary from a parody site called Clickhole.
Geoff Weiss
Become a Press Magnet by Following This 5-Step Blueprint
Data-Driven Marketing

Become a Press Magnet by Following This 5-Step Blueprint

It's possible to secure valuable and effective press on your own -- it just requires diligence.
Jonathan Long
5 Ways to Pump Your Business into the Media
Data-Driven Marketing

5 Ways to Pump Your Business into the Media

Reaching out to the media about your product or service can feel overwhelming. But remember: Reporters want stories, and yours just might make their day.
Susan Matthews Apgood
3 Tips for Creating a Press Release That Gets Results
Public Relations

3 Tips for Creating a Press Release That Gets Results

An expert offers tips to help you spread the word.
Christopher Hann