Good press coverage is free yet infinitely more valuable than any paid advertising.
The only way to achieve a high level of brand strength is by making brand management a recurring part of your job.
Press coverage puts your message in front of a larger audience in a way that is more educational than an advertisement and establishes you as an expert and thought leader in your industry.
You want buzz? You must become the PR machine, create the story, the news and the excitement and then disseminate your story on every vehicle possible to tell the world.
From the lifestyle lady to the eager beaver, publicists personalities run the gamut.
It's a great resource to have and to use as a guide; it will help you strategize, implement and map out your PR efforts so you're never left clueless on what the next steps are.
Your brand can make it through a crisis with relatively little injury if you're truly prepared for it.
Starting a Business
Getting publicity isn't that hard if you follow the steps in our smart publicity guide.
In the public-relations game, the brand that comes out first often makes the biggest splash.
Here are three tips to optimize your online PR content for greater reach, readership and results.
Getting the press to cover your business is great, but pestering journalists is not an effective strategy.
When crafting that message, understanding what not to say is every bit as important as what you do say.
To sustain long-term success, you should think of your brand as an extension of your personality and ideals -- just make sure your brand is receiving attention for the right reasons.
Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor.
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