Public relations
12 Ways to Become a Recognized Expert
BY Donald Todrin
Getting quoted, giving speeches and writing articles are great ways to market your business. How to Maintain Clients' Trust While Managing a Crisis
BY Christopher Hann
Don't wait until trouble hits to plan a response to an emergency. Here are some long- and short-term strategies to help you weather any storm. Is Any Publicity Good Publicity?
BY Mikal E. Belicove
In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it. From Entrepreneur to Icon in Five Steps
BY Adam and Mathew Toren
As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority. How to Get Your Product into the Hands of a Celebrity
BY Susan J. Ashbrook
Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet. Five Truths About Social Media Marketing
BY Greg Lieber
Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake. Five Lies About Social Media Marketing
BY Mikal E. Belicove
Social-media makes even the best marketers forget everything they already know about marketing. A Lesson in Apologies from TOMS Shoes
BY Diana Ransom
When negative backlash mounted, the folks at TOMS Shoes quickly mobilized to quell the Web tumult. Here are three keys to a great apology.Play Video Insights: The Best Way to Engage Industry Influencers (Video)
Business guru Guy Kawasaki on why a ground-up approach may be a good way to gain traction in your market.Play Video John Jantsch on Building Better Relationships, Faster, Using Social Media (Video)
BY Bryan Elliott
The business author talks about following up with people you want to connect with on social media. Tips to Consider When You're Ready to Sell
BY Eileen P. Gunn
HARO founder Peter Shankman shares insight from the sale of his business. Inside the Mind of Go Daddy's Controversial Founder
BY Teri Evans
Bob Parsons on his unapologetic approach to business and life. 
