News and Articles About Public Relations

3 Fundamentals Learned the Hard Way About Generating PR for a Startup
Business Circle

3 Fundamentals Learned the Hard Way About Generating PR for a Startup

You learned your customer's problem and offered a solution. That's the basic idea for selling your story to journalists, too.
Vikas Lalwani
6 Ways to Ensure a Journalist Will Love Your Pitch
Press coverage

6 Ways to Ensure a Journalist Will Love Your Pitch

A few simple steps can change your pitch from one that gets ignored into one that is adored.
27 Masters of Marketing and PR Every Entrepreneur Can Learn From
Public Relations

27 Masters of Marketing and PR Every Entrepreneur Can Learn From

Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.
Murray Newlands
Communication Pros Are Teaching Their Secrets to Small Business
Public Relations

Communication Pros Are Teaching Their Secrets to Small Business

Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
Sarah Carrillo
The Best Way to Market a Niche Company
Ask the Expert

The Best Way to Market a Niche Company

To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
Sabrina Horn
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7 Big Changes in the PR Landscape Every Business Should Know About
Public Relations

7 Big Changes in the PR Landscape Every Business Should Know About

Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
Rebekah Iliff
5 Tips to Rehab Your Pitch
Public Relations

5 Tips to Rehab Your Pitch

Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that's needed for the PR approach.
Renée Warren
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How to Fire Back at an Angry Customer on Social Media
Social Media

How to Fire Back at an Angry Customer on Social Media

The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
Peter Gasca
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How to Respond to a Negative News Story About Your Company
Public Relations

How to Respond to a Negative News Story About Your Company

Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
Brad Phillips
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Want to Start a PR Firm? Focus on These 4 Things First.
Ask the Expert

Want to Start a PR Firm? Focus on These 4 Things First.

Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.
Sabrina Horn
The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)
Mistakes

The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)

Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.
Nina Zipkin
Have a Burning Business Question? Ask the Expert: Sabrina Horn.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Sabrina Horn.

Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.
Andrea Huspeni
5 Big Mistakes Entrepreneurs Make With Their PR Efforts
Public Relations

5 Big Mistakes Entrepreneurs Make With Their PR Efforts

Don't expect to look good in the media, or even be placed, if you are committing these errors.
Brittany Walters-Bearden
5 Reasons That Reporter Isn't Calling You Back
Media Coverage

5 Reasons That Reporter Isn't Calling You Back

A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
Gil Rudawsky