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News and Articles About Public Relations
3 Fundamentals Learned the Hard Way About Generating PR for a Startup
You learned your customer's problem and offered a solution. That's the basic idea for selling your story to journalists, too.
6 Ways to Ensure a Journalist Will Love Your Pitch
A few simple steps can change your pitch from one that gets ignored into one that is adored.
27 Masters of Marketing and PR Every Entrepreneur Can Learn From
Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.
Communication Pros Are Teaching Their Secrets to Small Business
Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
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The Best Way to Market a Niche Company
To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
7 Big Changes in the PR Landscape Every Business Should Know About
Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
5 Tips to Rehab Your Pitch
Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that's needed for the PR approach.
How to Fire Back at an Angry Customer on Social Media
The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
How to Respond to a Negative News Story About Your Company
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
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Want to Start a PR Firm? Focus on These 4 Things First.
Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.
The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)
Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.
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Have a Burning Business Question? Ask the Expert: Sabrina Horn.
Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.
5 Big Mistakes Entrepreneurs Make With Their PR Efforts
Don't expect to look good in the media, or even be placed, if you are committing these errors.
5 Reasons That Reporter Isn't Calling You Back
A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
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