Public Relations

News and Articles About Public Relations

9 Must-Read Marketing Ebooks for Every Startup Founder
Marketing

9 Must-Read Marketing Ebooks for Every Startup Founder

If you know you want to do more with marketing, but you're not sure where to start, spend some time with these resources.
Sujan Patel
5 PR Jargon Words You Absolutely Need to Know
Public Relations

5 PR Jargon Words You Absolutely Need to Know

By learning the PR lingo, you can pitch outlets more effectively.
Angela Jia Kim and Rachel Hofstetter
3 Ways to Optimize Your Startup's Content Marketing
Content marketing

3 Ways to Optimize Your Startup's Content Marketing

The huge majority of new companies have little money for publicity but that is all the more reason to get your marketing right.
Pratik Dholakiya
How to Be Your Own PR Machine
The Grind

How to Be Your Own PR Machine

Here are seven tips to increase brand awareness and press reach
David Chait
These 4 Skills Distinguish the Best PR Advisers From the Good Ones
Communications

These 4 Skills Distinguish the Best PR Advisers From the Good Ones

Lots of people can write your press releases when everything is fine but only the best can be relied upon in a crisis.
Tor Constantino
Content Strategy

4 Tips to Make Sure Your Content Isn't Fluff

You can't establish your expertise by telling people what they already know.
Shana Starr
Pitching

Pitch Perfect: 4 Steps to Capture the Media's Attention

There is a way to get your pitch in the small pile that actually gets read – and ends up as stories. It just takes a few insider secrets.
Angela Jia Kim and Rachel Hofstetter
8 Resolutions for Improving Your Business and Your Life
Goals

8 Resolutions for Improving Your Business and Your Life

Being more organized and thrifty helps at work and everywhere else.
John Pilmer
How to Avoid Journalists' 5 Worst Pitching Peeves
Press coverage

How to Avoid Journalists' 5 Worst Pitching Peeves

PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
7 Must-Do Tips for Startups to Generate Good PR
Public Relations

7 Must-Do Tips for Startups to Generate Good PR

Find your dream news outlet and craft a pitch that is free of BS.
Jonathan Long
5 Crisis Management Tips Olivia Pope Would Endorse
Scandal

5 Crisis Management Tips Olivia Pope Would Endorse

It's always a rude surprise when the walls of a reputation come tumbling down, but also a chance to rebuild.
Jennifer Connelly
The Do's and Don'ts of Press Releases (Infographic)
Press coverage

The Do's and Don'ts of Press Releases (Infographic)

What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.
Kevin Allen
The 6 Worst Press-Release Topics That Startups Pitch
Public Relations

The 6 Worst Press-Release Topics That Startups Pitch

Often an announcement can be rejiggered to bounce a newsworthy element to the top.
Brittany Walters-Bearden
How You Can Generate Effective PR With a Limited Budget
Public Relations

How You Can Generate Effective PR With a Limited Budget

Here are tips on strategy and execution that any small business can follow to achieve PR success.