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How to Start a Business
3 Fast Steps to Help You Get to Market -- Right Now
When you need to get your idea to market right away, here are three services you'll want to remember.
Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.
The coffee company's latest campaign was a bold move, but they stuck to their core values while riding out the media storm.
7 Ways to Determine Who on Your Team Could Speak for the Company
The ideal spokesperson is the person on your staff who is always talking positively about the company already.
5 Criteria Journalists Use to Judge If Your Company is Newsworthy
That product unveiling you think is so thrilling is just more spam to the reporters you want to pay attention.
Tinder CEO Sean Rad Makes Veiled Threat to Vanity Fair Reporter Ahead of IPO
The off-color comments come just days before the Match Group, Tinder's parent company, plans to raise a reported $466 million in its IPO.
Ready To Launch
It's Not Rocket Science: 4 Secrets Behind Good PR for Startups
Demystifying public relations for early-stage companies
The Only Real PR Challenge You Have Is Your News Interests No One
Forget trying to persuade jaded journalists to pay attention to you and work harder to get your news directly to your potential customers.
Social Media Marketing
Create Your Own Celebrity Status Using Social Media
These days, image is everything, and the proper use of Facebook and Twitter is more important than ever for entrepreneurs.
5 Tricks to Strengthen Your Content Marketing
Know what types of media and public relations strategies work the best to get the word out about your startup.
Ready To Launch
Getting Your Face Out There Might Be the Best Business Investment You Can Make
Just look at what the high-profile approach did for Richard Branson of Virgin, Marc Zuckerberg of Facebook and Aaron Levie of Box.
Abortions at Dunkin' Donuts: How Brands Should React When They Get Strange, Potentially Damaging Press
Here's how Dunkin' Donuts quelled a strange quandary from a parody site called Clickhole.
Become a Press Magnet by Following This 5-Step Blueprint
It's possible to secure valuable and effective press on your own -- it just requires diligence.
5 Ways to Pump Your Business into the Media
Reaching out to the media about your product or service can feel overwhelming. But remember: Reporters want stories, and yours just might make their day.
Susan Matthews Apgood
3 Tips for Creating a Press Release That Gets Results
An expert offers tips to help you spread the word.
Could SoundCloud Really Shut Down?
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