News and Articles About Public Relations
Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.
After Kanye West took a stab at Zappos's products, the company fought back and some clever commenters joined in.
With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
Amid bad press and federal scrutiny, the nation's largest bank needed a publicity win. But it got just the opposite.
A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?
So you want media coverage? Join the club. Here's how to stand out from the crowd.
Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up
In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
The founder of OrigAudio opens up into how he turned a hard-knock situation into 8,000 new customers.
The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
A lot of entrepreneurs are still approaching their PR strategy with outdated, inefficient methods. Here's how to get noticed without annoying anyone.
Our ASK the Expert maven Rebekah Epstein provides advice about entering the world of PR at any age.
With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
Our ASK the Expert columnist PR maven Rebekah Epstein tells us why entrepreneurs should focus on only a few social media networks when looking to generate buzz.
The 'Jobs' actor's stirring acceptance speech at the Teen Choice Awards is earning him considerable respect among speechwriters.
PR maven Rebekah Epstein dishes on what not do when pitching to the media.
When your pitch emails go unanswered by members of the media, consider more subtle steps.
Relatives of a 23-year-old woman say she was fatally electrocuted after answering her mobile phone when it was charging.
It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
A web personality takes six budding startups under his wing and gives them each $37 in financing.
If you are your own brand, it makes sense that you should employ your professional acumen when presenting yourself to potential clients.
How to sound natural, deliver a difficult message, and the phases you should never say.
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?