Public Relations

5 PR Hacks for Tech Companies
Public Relations

5 PR Hacks for Tech Companies

Without the right marketing and publicity efforts, target audiences may never learn about products and services companies are offering.
Zach Cutler
4 Things to Consider Before You Get a PR Team
Public Relations

4 Things to Consider Before You Get a PR Team

How to know if you're really ready for the media coverage you crave.
Matthew Bretzius
3 Horrible Press Release Habits to Break
Media Coverage

3 Horrible Press Release Habits to Break

Your professors bear some blame; they lauded florid writing and set minimum lengths for papers. Here are a few salient points for crafting tighter releases.
The Golden Age: How the PR Industry Is Coming Into its Own
Public Relations

The Golden Age: How the PR Industry Is Coming Into its Own

Technology is helping to bring public relations out of the shadowy realm between marketing and advertising.
Jennifer Connelly
The 3 Forces That Will Pre-Sell Your Products for You
Marketing Strategies

The 3 Forces That Will Pre-Sell Your Products for You

Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.
Dan S. Kennedy
The Basics of Getting the PR Your Business Needs
Public Relations

The Basics of Getting the PR Your Business Needs

If you are going to hire a person or firm to create and share your brand's information, here are a few things to keep in mind.
Deborah Mitchell
How Targeted Press Efforts Raise Your Bottom Line
Public Relations

How Targeted Press Efforts Raise Your Bottom Line

Entrepreneurs who ignore news sources and PR tactics may be left out in the cold.
John Pilmer
4 Ways to Get Publicity on a Budget
Media Coverage

4 Ways to Get Publicity on a Budget

Having a media presence can do wonders for your company, and it doesn't require you to spend a fortune on a PR team.
Chris Myers
7 DIY Rules for When the Reporter Calls
Public Relations

7 DIY Rules for When the Reporter Calls

You did the outreach. Now what do you do when someone responds?
Derek Newton
13 Ways to Get on a Journalist's Good Side
Media Coverage

13 Ways to Get on a Journalist's Good Side

There are many, many ways to annoy reporters, but if you respect their time constraints and treat them well, you may just make them happy you're around.
CEOs of 3 Leading Companies Share How to Take a Startup to the Next Level
Grow Your Business

CEOs of 3 Leading Companies Share How to Take a Startup to the Next Level

Companies that manage to get their feet on the ground have a long way to go before they become a top player in an industry.
Zach Cutler
30 or Older? Sorry, You'll Have to Pay Twice as Much to Use Tinder's New Premium Features.
Tinder

30 or Older? Sorry, You'll Have to Pay Twice as Much to Use Tinder's New Premium Features.

The viral dating app stirs up yet more controversy with its Tinder Plus pricing structure.
Kim Lachance Shandrow
6 Reasons Your PR Is Failing
Public Relations

6 Reasons Your PR Is Failing

Everyone is confused about what publicists do these days. Understand some of the common pitfalls and strategize more effectively with a pro.
Christine Perkett
5 Tools to Fuel Your Company's PR Machine
Public Relations

5 Tools to Fuel Your Company's PR Machine

Mobile and web innovations can make managing public relations in the digital age faster and easier.
David Gerzof-Richard