Public Relations

News and Articles About Public Relations

5 Ways Besides Social Media to Get Publicity for Your Family Business
Publicity

5 Ways Besides Social Media to Get Publicity for Your Family Business

There is no underestimating the business importance of your web presence but TV, radio and newspapers remain relevant and accessible.
Daphne Mallory
5 Tips for Choosing a PR Firm In Asia
Asia

5 Tips for Choosing a PR Firm In Asia

The vast and increasing prosperous market is alluring but navigating the many diverse cultures requires good help.
Zach Cutler
How to Get Better Press Than Your Competitors
Media Coverage

How to Get Better Press Than Your Competitors

Certain media tactics can help you garner more press coverage and increase your share of voice compared to your competitors.
4 Ways for Entrepreneurs to Inspire Confidence Even When Talking About Failure
Success Strategies

4 Ways for Entrepreneurs to Inspire Confidence Even When Talking About Failure

Subtle shifts in emphasis and focus can have a big effect on how you are perceived by the people you need to listen to you.
Joseph Pigato
Public Relations

Cut Through the Online Noise. 5 Publicity Tips From a PR Pro.

Technology makes it easier to communicate but getting press can be tough. Here are pointers on how to break through the clutter and stand out.
Jon Bier
Why Every Startup Needs a Press Kit
Publicity

Why Every Startup Needs a Press Kit

Press kits eliminate as much of the effort that would otherwise go into journalism as possible. Here is how to ensure your kit is top-notch.
Jim Glade and Andrew Wight
9 Must-Read Marketing Ebooks for Every Startup Founder
Marketing

9 Must-Read Marketing Ebooks for Every Startup Founder

If you know you want to do more with marketing, but you're not sure where to start, spend some time with these resources.
Sujan Patel
5 PR Jargon Words You Absolutely Need to Know
Public Relations

5 PR Jargon Words You Absolutely Need to Know

By learning the PR lingo, you can pitch outlets more effectively.
Angela Jia Kim and Rachel Hofstetter
3 Ways to Optimize Your Startup's Content Marketing
Content Marketing

3 Ways to Optimize Your Startup's Content Marketing

The huge majority of new companies have little money for publicity but that is all the more reason to get your marketing right.
Pratik Dholakiya
How to Be Your Own PR Machine
The Grind

How to Be Your Own PR Machine

Here are seven tips to increase brand awareness and press reach
David Chait
These 4 Skills Distinguish the Best PR Advisers From the Good Ones
Communications

These 4 Skills Distinguish the Best PR Advisers From the Good Ones

Lots of people can write your press releases when everything is fine but only the best can be relied upon in a crisis.
Tor Constantino
Content Strategy

4 Tips to Make Sure Your Content Isn't Fluff

You can't establish your expertise by telling people what they already know.
Shana Starr
Pitching

Pitch Perfect: 4 Steps to Capture the Media's Attention

There is a way to get your pitch in the small pile that actually gets read – and ends up as stories. It just takes a few insider secrets.
Angela Jia Kim and Rachel Hofstetter
8 Resolutions for Improving Your Business and Your Life
Goals

8 Resolutions for Improving Your Business and Your Life

Being more organized and thrifty helps at work and everywhere else.
John Pilmer