News and Articles About Public Relations
When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.
I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company.
Find out how to tell your story to attract more customers to your franchise or small business.
Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
Talking to the media can be terrifying, causing many entrepreneurs to sound like rambling fools. Don't be that person. Here are five tips on how to be a media pro.
Learn to vanquish the anxiety that arises before a presentation. Provide valuable real-life examples and don't forget the takeaway points.
Don't undermine your presentation with qualifiers that undercut the message. Give your breakthrough ideas the striking presentation they deserve.
Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
The fitness tracker company is likely to see increased consumer demand after it took the step to removes its product from shelves.
Uber adds to its string of recent PR disasters with a report that the company created artificial surge pricing conditions by keeping some of its drivers off the road.
A Cleveland-area job list manager goes off on young job seekers who contacted her for help. Unfortunately for her, the internet can be equally as unkind.
Schmidt says he's putting his money where his mouth is as he promotes his book, The New Digital Age.
WhatsApp is all over the news for its $19 billion deal with Facebook. But most startups won't make it to that caliber and that's okay. Here are a few tips on how to survive and thrive.
As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
Give reporters what they really want: timely, useful information that can help them do their jobs. Just dont be a pest about it.
Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Elevate your company's bottom line by realizing your brand's full potential.
We should treat our work hours like billable hours to maximize productivity.
For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
What all communicators can learn from one of the greatest speeches in American history.
OfficeMax's insensitive letter to 'Daughter Killed in Car Crash' is being blamed on Big Data. But all the blame rests with the company.
As the New Jersey governor deals with the political fallout, here are some almost-PR disasters and what the companies did to get out of them.
Prevent a slow period by taking on more work than you need. Here are some suggestions to get there.
Media coverage for your crowdfunding project will help attract backing and build brand awareness. Learn how you can get the press interested in your project.
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