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News and Articles About Public relations

Video: The Esquire Guy's Guide to Media InterviewsPlay Video

The Esquire Guy's Guide to Media Interviews (Video)

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How to sound natural, deliver a difficult message, and the phases you should never say.
May 10, 2013 in Public Relations
Abercrombie & Fitch:  Bad Business or Smart Targeting?

Abercrombie & Fitch: Bad Business or Smart Targeting?

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Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
May 10, 2013 in Public Relations
How to Get the Most From Your PR Firm

How to Get the Most From Your PR Firm

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These eight tips can enrich a startup's experience with a public relations agency.
April 28, 2013 in Public Relations
Crisis Mode: How to React Over Social Media

Crisis Mode: How to React Over Social Media

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Start by acting like a human, not a marketing robot.
April 17, 2013 in Social Media
Richard Branson on Building a Strong Reputation

Richard Branson on Building a Strong Reputation

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Virgin Group's founder on why earning the trust of investors, future partners and suppliers rests on building a strong personal reputation.
April 8, 2013 in The 'Treps
3 Ways to Spark Celebrity Buzz Around Your Product

3 Ways to Spark Celebrity Buzz Around Your Product

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Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
March 29, 2013 in Marketing Ideas
Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

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A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
March 3, 2013 in Social Media
7 Steps to Get Publicity for Your Business

7 Steps to Get Publicity for Your Business

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Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
February 20, 2013 in Marketing Basics
Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist

Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist

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How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
February 12, 2013 in Young Entrepreneurs
Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

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SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
February 1, 2013 in Public Relations
10 Questions to Ask Before Hiring a PR Firm

10 Questions to Ask Before Hiring a PR Firm

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From measuring success to costs and services, here's what you need to know before turning to a public relations firm.
January 22, 2013 in Public Relations
Tips for Pitching the Media

Tips for Pitching the Media

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Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.
January 2, 2013 in Getting Press
The 10 Worst PR Disasters of 2012

The 10 Worst PR Disasters of 2012

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The events that shook companies to their core, derailed political campaigns, and nearly sank a high-powered nonprofit.
December 27, 2012 in Public Relations
How We Made $10,000 Using These 5 Content Marketing Tactics

How We Made $10,000 Using These 5 Content Marketing Tactics

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The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
December 23, 2012 in Marketing
An 8-Step Guide to Managing Negative PR

An 8-Step Guide to Managing Negative PR

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Follow these tips for bouncing back from a bad public relations situation.
November 25, 2012 in Public Relations
3 Ways to Land Media Attention Without a News Pitch

3 Ways to Land Media Attention Without a News Pitch

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Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
November 23, 2012 in Public Relations
The Most Bizarre and Dramatic Executive Blog You Might Ever Read

The Most Bizarre and Dramatic Executive Blog You Might Ever Read

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Wanted in connection with the murder of his neighbor, the founder of McAfee Anti-Virus is on the run from authorities and is blogging about it.
November 21, 2012 in Online Marketing
5 PR Tips From Bond, James Bond

5 PR Tips From Bond, James Bond

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The fictional British spy, code name 007, offers some helpful -- if lighthearted -- reminders for how to promote a business.
November 15, 2012 in Public Relations

6 PR Tips for Generating Publicity for Your Startup

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Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
October 10, 2012 in Marketing
In a PR Crisis, There's No Room for 'No Comment'

In a PR Crisis, There's No Room for 'No Comment'

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When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements.
June 21, 2012 in PR Basics

3 Things Your Media Pitch Doesn't Need

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When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.
June 12, 2012 in Young Entrepreneurs
Forget Reality TV.  Business Owners Benefit from Local Contests

Forget Reality TV. Business Owners Benefit from Local Contests

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Local business competitions are growing more popular. Is it time for your company to enter one?
May 17, 2012 in Public Relations
How to Find the 'Goosebumps' Moment in Your Startup Story

How to Find the 'Goosebumps' Moment in Your Startup Story

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At this year's SXSW Interactive Festival, Austin entrepreneur Lyn Graft gives tips on how to get investors and customers excited about your new business.
March 10, 2012 in Startup Basics

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