Public Relations

News and Articles About Public Relations

Congrats WhatsApp! Here Is How the Other 99% of Startups Get It Done

Congrats WhatsApp! Here Is How the Other 99% of Startups Get It Done

WhatsApp is all over the news for its $19 billion deal with Facebook. But most startups won't make it to that caliber and that's okay. Here are a few tips on how to survive and thrive.
Upping the PR Ante With 'Experiences'

Upping the PR Ante With 'Experiences'

As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
8 Ways to Make Reporters Fall In Love With Your Startup

8 Ways to Make Reporters Fall In Love With Your Startup

Give reporters what they really want: timely, useful information that can help them do their jobs. Just don’t be a pest about it.
7 Deadly Sins Businesses Make With Their Reputation

7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Do You Stand by Your Brand? It's Time for an Audit.

Do You Stand by Your Brand? It's Time for an Audit.

Elevate your company's bottom line by realizing your brand's full potential.
Your Time Is Money, So Stop Wasting It

Your Time Is Money, So Stop Wasting It

We should treat our work hours like billable hours to maximize productivity.
Want Your Ad to Go Viral? Get a TV Network to Ban It.

Want Your Ad to Go Viral? Get a TV Network to Ban It.

For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
The Making of a Perfect Speech, Courtesy of Martin Luther King, Jr.

The Making of a Perfect Speech, Courtesy of Martin Luther King, Jr.

What all communicators can learn from one of the greatest speeches in American history.
How OfficeMax Failed on the PR Front...Twice

How OfficeMax Failed on the PR Front...Twice

OfficeMax's insensitive letter to 'Daughter Killed in Car Crash' is being blamed on Big Data. But all the blame rests with the company.
PR Lessons for Bridge Scandal-Hit Chris Christie

PR Lessons for Bridge Scandal-Hit Chris Christie

As the New Jersey governor deals with the political fallout, here are some almost-PR disasters and what the companies did to get out of them.
Find More Work With These 4 Pointers

Find More Work With These 4 Pointers

Prevent a slow period by taking on more work than you need. Here are some suggestions to get there.
How to Get Publicity for Your Crowdfunding Campaign

How to Get Publicity for Your Crowdfunding Campaign

Media coverage for your crowdfunding project will help attract backing and build brand awareness. Learn how you can get the press interested in your project.
A Racist Sign at Sonic and 5 Other Franchise PR Disasters

A Racist Sign at Sonic and 5 Other Franchise PR Disasters

From YouTube gross-outs to hashtag horror stories, check out these six PR nightmares at U.S. franchises.
Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.
How to Generate Publicity on a Shoe-String Budget

How to Generate Publicity on a Shoe-String Budget

Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.
The 10 Best Comments in the Zappos-Kanye War

The 10 Best Comments in the Zappos-Kanye War

After Kanye West took a stab at Zappos's products, the company fought back and some clever commenters joined in.
How to Separate the PR Pros from the Posers

How to Separate the PR Pros from the Posers

With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
Like McDonald's Before It, JPMorgan Suffers a Hashtag Hijacking on Twitter

Like McDonald's Before It, JPMorgan Suffers a Hashtag Hijacking on Twitter

Amid bad press and federal scrutiny, the nation's largest bank needed a publicity win. But it got just the opposite.
Has the Oprah Effect Diminished?

Has the Oprah Effect Diminished?

A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?
4 Tips for Crafting the Perfect Pitch

4 Tips for Crafting the Perfect Pitch

So you want media coverage? Join the club. Here's how to stand out from the crowd.
Have a Burning Business Question? Ask the Expert.

Have a Burning Business Question? Ask the Expert.

Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up
How Your Alma Mater Can Jumpstart Your PR

How Your Alma Mater Can Jumpstart Your PR

In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
5 Tips for Getting the Most Out of Your PR Agency

5 Tips for Getting the Most Out of Your PR Agency

Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
How This Startup Turned an Inventory Nightmare into a Customer Gold Mine

How This Startup Turned an Inventory Nightmare into a Customer Gold Mine

The founder of OrigAudio opens up into how he turned a hard-knock situation into 8,000 new customers.
Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.

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