Public Relations

Why PR Firms Shouldn't Be Worried About Native Ads
Public Relations

Why PR Firms Shouldn't Be Worried About Native Ads

Native advertising won't mean the end of public relations, but it will mean that public relations will start to look very different.
Heather Marano
Don't Underestimate Just How Newsworthy Your Company Is
Media Coverage

Don't Underestimate Just How Newsworthy Your Company Is

Good press coverage is free yet infinitely more valuable than any paid advertising.
John Pilmer
Managing Your Brand Is an Intangible Investment That Pays Off Big
Branding

Managing Your Brand Is an Intangible Investment That Pays Off Big

The only way to achieve a high level of brand strength is by making brand management a recurring part of your job.
Andrew Cohen
3 Proven Ways Entrepreneurs Can Get Media Exposure
Control What You Can

3 Proven Ways Entrepreneurs Can Get Media Exposure

Press coverage puts your message in front of a larger audience in a way that is more educational than an advertisement and establishes you as an expert and thought leader in your industry.
Matthew Toren
The PR Industry Is Dead to Me
Public Relations

The PR Industry Is Dead to Me

You want buzz? You must become the PR machine, create the story, the news and the excitement and then disseminate your story on every vehicle possible to tell the world.
Grant Cardone
The 8 Personality Types of Publicists
Public Relations

The 8 Personality Types of Publicists

From the lifestyle lady to the eager beaver, publicists personalities run the gamut.
How to Develop a Top-Notch PR Plan
Public Relations

How to Develop a Top-Notch PR Plan

It's a great resource to have and to use as a guide; it will help you strategize, implement and map out your PR efforts so you're never left clueless on what the next steps are.
5 Things You Must Do to Survive a PR Disaster
Crisis Management

5 Things You Must Do to Survive a PR Disaster

Your brand can make it through a crisis with relatively little injury if you're truly prepared for it.
Chloe Scheller
The Ultimate PR Cheat Sheet: Creating a Strategy, Crafting a Press Release and Handling the Media
Starting a Business

The Ultimate PR Cheat Sheet: Creating a Strategy, Crafting a Press Release and Handling the Media

Getting publicity isn't that hard if you follow the steps in our smart publicity guide.
The Staff of Entrepreneur Media, Inc.
How Startups Can Take Advantage of Netflix's Early-Release Strategy
Public Relations

How Startups Can Take Advantage of Netflix's Early-Release Strategy

In the public-relations game, the brand that comes out first often makes the biggest splash.
Elliot Tomaeno
3 Ways to Expand Your Content's Reach
Content Strategy

3 Ways to Expand Your Content's Reach

Here are three tips to optimize your online PR content for greater reach, readership and results.
Stop Making These 5 Idiotic Media-Outreach Mistakes
Public Relations

Stop Making These 5 Idiotic Media-Outreach Mistakes

Getting the press to cover your business is great, but pestering journalists is not an effective strategy.
Jonathan Long
Eliminate These 5 Words From Your PR Messaging
Public Relations

Eliminate These 5 Words From Your PR Messaging

When crafting that message, understanding what not to say is every bit as important as what you do say.
3 Communication Lessons Businesses Can Learn From Donald Trump
Communication Strategies

3 Communication Lessons Businesses Can Learn From Donald Trump

To sustain long-term success, you should think of your brand as an extension of your personality and ideals -- just make sure your brand is receiving attention for the right reasons.
Luis Gallardo