Public Relations

News and Articles About Public Relations

How to Use Crowdfunding to Generate Major PR Buzz
Crowdfunding

How to Use Crowdfunding to Generate Major PR Buzz

Check out these five examples of startups that leveraged campaigns for news stories, and tips so you can do the same.
Josh Steimle
Bragging About Treating Your Team Well Is Always Good PR
Public Relations

Bragging About Treating Your Team Well Is Always Good PR

Don't be shy about going public when you boost pay or host fun events for your employees.
Derek Newton
5 Ways to Spend Money to Make Money
Expenses

5 Ways to Spend Money to Make Money

That corner booth at your next trade show could bring more revenue your way.
Jess Ekstrom
5 Things Not to Do When Pitching Journalists
Media Coverage

5 Things Not to Do When Pitching Journalists

From spelling and grammar errors to pitches that are bland and uninteresting, there are several things that can go awry in a pitch.
5 Excuses Entrepreneurs Make to Not Do PR
Public Relations

5 Excuses Entrepreneurs Make to Not Do PR

'I don't have a story yet' is no excuse because everyone has a story.
Janet Murray
5 Ways to Turn a TV Appearance Into Evergreen PR for Your Brand
Marketing

5 Ways to Turn a TV Appearance Into Evergreen PR for Your Brand

Handled correctly, getting on TV is a marketing gift that keeps on giving.
Derek Newton
Learning From Volkswagen: 6 Tips for Surviving a Scandal
Reputation Management

Learning From Volkswagen: 6 Tips for Surviving a Scandal

Handled correctly, a scandal represents an opportunity to win trust, show goodwill and reassure consumers.
Luis Gallardo
5 Inexpensive Ways to Do PR for Your Company
Public Relations

5 Inexpensive Ways to Do PR for Your Company

Here are a few ways to get your name out there without spending a lot of money.
5 Tips for Getting on TV
Marketing

5 Tips for Getting on TV

Even small, personal brands and startups can unlock the PR power of television.
Derek Newton
Was the Steve Harvey Miss Universe Mistake a PR Stunt?
Publicity Stunts

Was the Steve Harvey Miss Universe Mistake a PR Stunt?

Did you know the Miss Universe pageant existed anymore? You do now.
Matt Sweetwood
How a Small-Time Texan Plumber's Truck Ended Up in the Hands of Syrian Extremists
Legal

How a Small-Time Texan Plumber's Truck Ended Up in the Hands of Syrian Extremists

Texas resident Mark Oberholtzer has filed a $1 million suit, citing 'shock, fear, anxiety, mental anguish, humiliation and degradation.'
Geoff Weiss
7 Things Reporters Wish PR Pros Would Do
Pitching

7 Things Reporters Wish PR Pros Would Do

With the holiday season in full swing, here are a few pitching behaviors on reporters' wish lists.
Shhh! This Philadelphia Hair Salon Is Putting a Stop to Awkward Small Talk
Marketing

Shhh! This Philadelphia Hair Salon Is Putting a Stop to Awkward Small Talk

Stylists at BLO/OUT Blow Dry Bar are trimming more than just hair. They're cutting out the chit chat, too. Here's why.
Kim Lachance Shandrow
5 Pro Tips for a Successful Do-It-Yourself Public Relations Campaign
Public Relations

5 Pro Tips for a Successful Do-It-Yourself Public Relations Campaign

You don't need to write the five-figure check to sign up for professional PR services.
Craig Corbett