Public Relations

News and Articles About Public Relations

A Tiny College Offers PR Crisis Lesson Businesses Should Study
Public Relations

A Tiny College Offers PR Crisis Lesson Businesses Should Study

When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
Scott Willyerd
The 10 Things You Must Do When Distributing Your Press Release
Press coverage

The 10 Things You Must Do When Distributing Your Press Release

In today's world, it's not enough to simply post a few words about your company's latest news and take the rest of the week off.
Lisa Hoover McGreevy
4 Requirements for Self-Serve Media Relations
Media Coverage

4 Requirements for Self-Serve Media Relations

Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
Derek Newton
10 Ways for Startups to Score Media Coverage
Press coverage

10 Ways for Startups to Score Media Coverage

How do you stand out and obtain attention for your startup from the strongest outlets?
Jonathan Long
11 Ways to Keep Your Press Releases From Being Ignored
Press coverage

11 Ways to Keep Your Press Releases From Being Ignored

What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.
How to Master the Two Key Parts of Your Online Presence
Online Marketing

How to Master the Two Key Parts of Your Online Presence

Discover the essential elements of email marketing and social media that will make your online marketing a success.
Mitch Meyerson
5 Ways Besides Social Media to Get Publicity for Your Family Business
Publicity

5 Ways Besides Social Media to Get Publicity for Your Family Business

There is no underestimating the business importance of your web presence but TV, radio and newspapers remain relevant and accessible.
Daphne Mallory
5 Tips for Choosing a PR Firm In Asia
Asia

5 Tips for Choosing a PR Firm In Asia

The vast and increasing prosperous market is alluring but navigating the many diverse cultures requires good help.
Zach Cutler
How to Get Better Press Than Your Competitors
Media Coverage

How to Get Better Press Than Your Competitors

Certain media tactics can help you garner more press coverage and increase your share of voice compared to your competitors.
4 Ways for Entrepreneurs to Inspire Confidence Even When Talking About Failure
Success Strategies

4 Ways for Entrepreneurs to Inspire Confidence Even When Talking About Failure

Subtle shifts in emphasis and focus can have a big effect on how you are perceived by the people you need to listen to you.
Joseph Pigato
Public Relations

Cut Through the Online Noise. 5 Publicity Tips From a PR Pro.

Technology makes it easier to communicate but getting press can be tough. Here are pointers on how to break through the clutter and stand out.
Jon Bier
Why Every Startup Needs a Press Kit
Publicity

Why Every Startup Needs a Press Kit

Press kits eliminate as much of the effort that would otherwise go into journalism as possible. Here is how to ensure your kit is top-notch.
Jim Glade and Andrew Wight
9 Must-Read Marketing Ebooks for Every Startup Founder
Marketing

9 Must-Read Marketing Ebooks for Every Startup Founder

If you know you want to do more with marketing, but you're not sure where to start, spend some time with these resources.
Sujan Patel
5 PR Jargon Words You Absolutely Need to Know
Public Relations

5 PR Jargon Words You Absolutely Need to Know

By learning the PR lingo, you can pitch outlets more effectively.
Angela Jia Kim and Rachel Hofstetter