Public Relations

News and Articles About Public Relations

4 Tips on Nailing an Interview With a Reporter
Media Coverage

4 Tips on Nailing an Interview With a Reporter

Scoring an interview with a top-tier reporter is a big step in an entrepreneur's journey. But it can be a wasted opportunity without proper preparation.
Ksenia Chabanenko
3 Secret PR Weapons To Help Build Your Brand
Public Relations

3 Secret PR Weapons To Help Build Your Brand

Whether you are a business of five people or a Fortune 50 company, you need to know how tell your story the right way, at the right time, to the right people.
Craig Cincotta
5 Cases of PR Done Right (Infographic)
Public Relations

5 Cases of PR Done Right (Infographic)

As social media makes even the smallest brand mistakes highly visible, smart reputation management is more important than ever. Here are five cases where brands got it right.
7 Questions to Ask Before You Embark on a PR Program
Public Relations

7 Questions to Ask Before You Embark on a PR Program

You may think you're ready to hire an agency, but are you really? Test yourself with these queries.
Follow This 5-Step Process to Create Your Own Free Press
Publicity

Follow This 5-Step Process to Create Your Own Free Press

By systematically outlining your expertise and what you have to say, you can generate publicity that drives sales.
Jill Brown
7 Steps to Up Your Corporate Social Responsibility Game
Corporate Social Responsibility

7 Steps to Up Your Corporate Social Responsibility Game

Ever hear of blood diamonds? They're one reason you should keep reading.
John Pilmer
7 Tech Solutions to Rev Up Your PR Efforts
Public Relations

7 Tech Solutions to Rev Up Your PR Efforts

Ditch your old tactics, and bring on these innovative tools.
Rebekah Iliff
How You Can Take Advantage of the Online Video Trend
Video Marketing

How You Can Take Advantage of the Online Video Trend

Online video never stopped being a legitimate marketing tool. Here are two things your startup should do.
Derek Newton
How Social Media Can Help With PR
Public Relations

How Social Media Can Help With PR

Rather than looking at social media as just a marketing tool, start looking at it as a brand image one.
Ann Smarty
5 PR Hacks for Tech Companies
Startup Basics

5 PR Hacks for Tech Companies

Without the right marketing and publicity efforts, target audiences may never learn about products and services companies are offering.
Zach Cutler
4 Things to Consider Before You Get a PR Team
Public Relations

4 Things to Consider Before You Get a PR Team

How to know if you're really ready for the media coverage you crave.
Matthew Bretzius
3 Horrible Press Release Habits to Break
Media Coverage

3 Horrible Press Release Habits to Break

Your professors bear some blame; they lauded florid writing and set minimum lengths for papers. Here are a few salient points for crafting tighter releases.
The Golden Age: How the PR Industry Is Coming Into its Own
Public Relations

The Golden Age: How the PR Industry Is Coming Into its Own

Technology is helping to bring public relations out of the shadowy realm between marketing and advertising.
Jennifer Connelly
The 3 Forces That Will Pre-Sell Your Products for You
Marketing Strategies

The 3 Forces That Will Pre-Sell Your Products for You

Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.
Dan S. Kennedy