Public Relations

News and Articles About Public Relations

The Basics of Getting the PR Your Business Needs
Public Relations

The Basics of Getting the PR Your Business Needs

If you are going to hire a person or firm to create and share your brand's information, here are a few things to keep in mind.
Deborah Mitchell
How Targeted Press Efforts Raise Your Bottom Line
Public Relations

How Targeted Press Efforts Raise Your Bottom Line

Entrepreneurs who ignore news sources and PR tactics may be left out in the cold.
John Pilmer
4 Ways to Get Publicity on a Budget
Media Coverage

4 Ways to Get Publicity on a Budget

Having a media presence can do wonders for your company, and it doesn't require you to spend a fortune on a PR team.
Chris Myers
7 DIY Rules for When the Reporter Calls
Public Relations

7 DIY Rules for When the Reporter Calls

You did the outreach. Now what do you do when someone responds?
Derek Newton
13 Ways to Get on a Journalist's Good Side
Media Coverage

13 Ways to Get on a Journalist's Good Side

There are many, many ways to annoy reporters, but if you respect their time constraints and treat them well, you may just make them happy you're around.
CEOs of 3 Leading Companies Share How to Take a Startup to the Next Level
Grow Your Business

CEOs of 3 Leading Companies Share How to Take a Startup to the Next Level

Companies that manage to get their feet on the ground have a long way to go before they become a top player in an industry.
Zach Cutler
30 or Older? Sorry, You'll Have to Pay Twice as Much to Use Tinder's New Premium Features.
Tinder

30 or Older? Sorry, You'll Have to Pay Twice as Much to Use Tinder's New Premium Features.

The viral dating app stirs up yet more controversy with its Tinder Plus pricing structure.
Kim Lachance Shandrow
6 Reasons Your PR Is Failing
Public Relations

6 Reasons Your PR Is Failing

Everyone is confused about what publicists do these days. Understand some of the common pitfalls and strategize more effectively with a pro.
Christine Perkett
5 Tools to Fuel Your Company's PR Machine
Productivity

5 Tools to Fuel Your Company's PR Machine

Mobile and web innovations can make managing public relations in the digital age faster and easier.
David Gerzof-Richard
3 Things Entrepreneurs Must Learn About Digital Marketing and PR
Digital Marketing

3 Things Entrepreneurs Must Learn About Digital Marketing and PR

Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
Mel Carson
A Tiny College Offers PR Crisis Lesson Businesses Should Study
Public Relations

A Tiny College Offers PR Crisis Lesson Businesses Should Study

When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
Scott Willyerd
The 10 Things You Must Do When Distributing Your Press Release
Press coverage

The 10 Things You Must Do When Distributing Your Press Release

In today's world, it's not enough to simply post a few words about your company's latest news and take the rest of the week off.
Lisa Hoover McGreevy
4 Requirements for Self-Serve Media Relations
Media Coverage

4 Requirements for Self-Serve Media Relations

Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
Derek Newton
10 Ways for Startups to Score Media Coverage
Press coverage

10 Ways for Startups to Score Media Coverage

How do you stand out and obtain attention for your startup from the strongest outlets?
Jonathan Long