Public Relations

News and Articles About Public Relations

5 Crisis Management Tips Olivia Pope Would Endorse
Leadership

5 Crisis Management Tips Olivia Pope Would Endorse

It's always a rude surprise when the walls of a reputation come tumbling down, but also a chance to rebuild.
Jennifer Connelly
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The Do's and Don'ts of Press Releases (Infographic)
Press coverage

The Do's and Don'ts of Press Releases (Infographic)

What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.
Kevin Allen
The 6 Worst Press-Release Topics That Startups Pitch
Public Relations

The 6 Worst Press-Release Topics That Startups Pitch

Often an announcement can be rejiggered to bounce a newsworthy element to the top.
Brittany Walters-Bearden
Delivered by
How You Can Generate Effective PR With a Limited Budget
Public Relations

How You Can Generate Effective PR With a Limited Budget

Here are tips on strategy and execution that any small business can follow to achieve PR success.
Make a Splash With Less Effort By Using These 7 Pro PR Tips
Public Relations

Make a Splash With Less Effort By Using These 7 Pro PR Tips

There are greater opportunities beyond press releases for gaining attention for your startup.
Matthew Toren
Why You Should Rethink Using a PR Firm
Leadership

Why You Should Rethink Using a PR Firm

Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
Kelsey Meyer
Presented by
Uber Rides Into New PR Storm Over Digging Dirt on Hostile Press
Marketing mistakes

Uber Rides Into New PR Storm Over Digging Dirt on Hostile Press

A senior vice president said the company should hire investigators to expose details of critics' private lives.
Geoffrey Smith
5 PR Strategies for the Busy Entrepreneur
Online Marketing

5 PR Strategies for the Busy Entrepreneur

Public relations pays off big if you can devote the time for it, but these tactics serve as an appropriate, effective substitute.
Jayson DeMers
8 Questions to Ask Before Hiring a PR Firm
Public Relations

8 Questions to Ask Before Hiring a PR Firm

Like any investment, the decision should not be made lightly.
Zach Cutler
If You Want to Land a TV Spot, Know It's All About Timing
Business Circle

If You Want to Land a TV Spot, Know It's All About Timing

Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
Deborah Mitchell
10 Reasons Why You Probably Don't Want to Speak to the News Media
Leadership

10 Reasons Why You Probably Don't Want to Speak to the News Media

It's wonderfully flattering when a reporter calls asking for an interview. More often than not, that's the end of the good part.
Tor Constantino
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How to Get PR for Your Startup
Public Relations

How to Get PR for Your Startup

Step one to getting people to pay attention to your business is getting the press to pay attention. That can be a challenge.
Murray Newlands
The 3 Likeliest Reasons Your Company PR Is Going Nowhere
Public Relations

The 3 Likeliest Reasons Your Company PR Is Going Nowhere

The tools for effective public relations are available to everybody but only work when you put them in hands of people who know how to use them.
Tor Constantino
8 Ways PR Helps Sales (and 1 Way It Doesn't)
Public Relations

8 Ways PR Helps Sales (and 1 Way It Doesn't)

Earning coverage in a news site will go a long way toward bring attention and credibility to your company.
Edward Yang