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News and Articles About Public relations

Getting Publicity When You Aren't the Next Billion-Dollar Company
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When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.
April 15, 2014 in Marketing
What I Learned About PR From Working With Steve Jobs

What I Learned About PR From Working With Steve Jobs

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I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company.
April 14, 2014 in Marketing
Catch the Public's Eyes and Ears as a Storyteller

Catch the Public's Eyes and Ears as a Storyteller

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Find out how to tell your story to attract more customers to your franchise or small business.
April 14, 2014 in Franchises
5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

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Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
April 11, 2014 in Marketing
5 Secrets to Talking to the Media (And Not Sounding Like a Fool)

5 Secrets to Talking to the Media (And Not Sounding Like a Fool)

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Talking to the media can be terrifying, causing many entrepreneurs to sound like rambling fools. Don't be that person. Here are five tips on how to be a media pro.
April 2, 2014 in Money
Petrified of Public Speaking? Keep These Tips and Your Audience's Fears in Mind

Petrified of Public Speaking? Keep These Tips and Your Audience's Fears in Mind

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Learn to vanquish the anxiety that arises before a presentation. Provide valuable real-life examples and don't forget the takeaway points.
March 27, 2014 in Leadership
7 Power Tools of Persuasion

7 Power Tools of Persuasion

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Don't undermine your presentation with qualifiers that undercut the message. Give your breakthrough ideas the striking presentation they deserve.
March 21, 2014 in Marketing
How to Create a Live Event That Spurs Social Buzz

How to Create a Live Event That Spurs Social Buzz

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Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
March 17, 2014 in Marketing
Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism

Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism

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Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
March 5, 2014 in Grow Your Business
How Fitbit, Like Tylenol Before It, Handled a Recall the Right Way

How Fitbit, Like Tylenol Before It, Handled a Recall the Right Way

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The fitness tracker company is likely to see increased consumer demand after it took the step to removes its product from shelves.
March 3, 2014 in Grow Your Business
Uber in Hot Water Again Over Surge Pricing Revelations

Uber in Hot Water Again Over Surge Pricing Revelations

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Uber adds to its string of recent PR disasters with a report that the company created artificial surge pricing conditions by keeping some of its drivers off the road.
February 27, 2014 in Marketing
One Woman's Nasty Emails Go Public, So She Apologizes

One Woman's Nasty Emails Go Public, So She Apologizes

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A Cleveland-area job list manager goes off on young job seekers who contacted her for help. Unfortunately for her, the internet can be equally as unkind.
February 26, 2014 in Marketing
Google's Eric Schmidt to Give $1 Million to Help Tech Savvy Organizations Solve Problems

Google's Eric Schmidt to Give $1 Million to Help Tech Savvy Organizations Solve Problems

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Schmidt says he's putting his money where his mouth is as he promotes his book, The New Digital Age.
February 24, 2014 in Marketing
Congrats WhatsApp! Here Is How the Other 99% of Startups Get It Done

Congrats WhatsApp! Here Is How the Other 99% of Startups Get It Done

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WhatsApp is all over the news for its $19 billion deal with Facebook. But most startups won't make it to that caliber and that's okay. Here are a few tips on how to survive and thrive.
February 21, 2014 in Starting a Business
Upping the PR Ante With 'Experiences'

Upping the PR Ante With 'Experiences'

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As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
February 20, 2014 in Public Relations
8 Ways to Make Reporters Fall In Love With Your Startup

8 Ways to Make Reporters Fall In Love With Your Startup

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Give reporters what they really want: timely, useful information that can help them do their jobs. Just don’t be a pest about it.
February 16, 2014 in Marketing Basics
7 Deadly Sins Businesses Make With Their Reputation

7 Deadly Sins Businesses Make With Their Reputation

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Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
February 14, 2014 in Online Marketing
Do You Stand by Your Brand? It's Time for an Audit.

Do You Stand by Your Brand? It's Time for an Audit.

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Elevate your company's bottom line by realizing your brand's full potential.
January 30, 2014 in Branding
Your Time Is Money, So Stop Wasting It

Your Time Is Money, So Stop Wasting It

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We should treat our work hours like billable hours to maximize productivity.
January 30, 2014 in Productivity
Want Your Ad to Go Viral? Get a TV Network to Ban It.

Want Your Ad to Go Viral? Get a TV Network to Ban It.

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For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
January 29, 2014 in Advertising
The Making of a Perfect Speech, Courtesy of Martin Luther King, Jr.

The Making of a Perfect Speech, Courtesy of Martin Luther King, Jr.

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What all communicators can learn from one of the greatest speeches in American history.
January 20, 2014 in Public Relations
How OfficeMax Failed on the PR Front...Twice

How OfficeMax Failed on the PR Front...Twice

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OfficeMax's insensitive letter to 'Daughter Killed in Car Crash' is being blamed on Big Data. But all the blame rests with the company.
January 20, 2014 in Public Relations
PR Lessons for Bridge Scandal-Hit Chris Christie

PR Lessons for Bridge Scandal-Hit Chris Christie

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As the New Jersey governor deals with the political fallout, here are some almost-PR disasters and what the companies did to get out of them.
January 14, 2014 in Public Relations
Find More Work With These 4 Pointers

Find More Work With These 4 Pointers

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Prevent a slow period by taking on more work than you need. Here are some suggestions to get there.
January 9, 2014 in Finding Customers
How to Get Publicity for Your Crowdfunding Campaign

How to Get Publicity for Your Crowdfunding Campaign

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Media coverage for your crowdfunding project will help attract backing and build brand awareness. Learn how you can get the press interested in your project.
January 2, 2014 in Financing

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