Public relations
BY Michelle Goodman
A web personality takes six budding startups under his wing and gives them each $37 in financing. How to Apply PR Skills at Networking Events
BY Mark Macias
If you are your own brand, it makes sense that you should employ your professional acumen when presenting yourself to potential clients.Play Video The Esquire Guy's Guide to Media Interviews (Video)
BY Ross McCammon
How to sound natural, deliver a difficult message, and the phases you should never say. Abercrombie & Fitch: Bad Business or Smart Targeting?
BY Jim Joseph
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing? How to Get the Most From Your PR Firm
BY Andrew Cross
These eight tips can enrich a startup's experience with a public relations agency. Crisis Mode: How to React Over Social Media
BY Samantha Hosenkamp
Start by acting like a human, not a marketing robot. Richard Branson on Building a Strong Reputation
BY Richard Branson
Virgin Group's founder on why earning the trust of investors, future partners and suppliers rests on building a strong personal reputation. 3 Ways to Spark Celebrity Buzz Around Your Product
BY Gina Roberts-Grey
Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen. Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)
BY Kevin Allen
A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms. 7 Steps to Get Publicity for Your Business
BY Entrepreneur Staff
Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started. Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist
BY Barbara Findlay Schenck
How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time. Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart
BY Margaret Littman
SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS. 10 Questions to Ask Before Hiring a PR Firm
BY Jane Porter
From measuring success to costs and services, here's what you need to know before turning to a public relations firm. Tips for Pitching the Media
BY Colleen DeBaise
Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media. The 10 Worst PR Disasters of 2012
BY Michael Sebastian
The events that shook companies to their core, derailed political campaigns, and nearly sank a high-powered nonprofit. How We Made $10,000 Using These 5 Content Marketing Tactics
BY Walter Chen
The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy. An 8-Step Guide to Managing Negative PR
BY Dorothy Crenshaw
Follow these tips for bouncing back from a bad public relations situation. 3 Ways to Land Media Attention Without a News Pitch
BY Dave Clarke
Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment. The Most Bizarre and Dramatic Executive Blog You Might Ever Read
BY Michael Sebastian
Wanted in connection with the murder of his neighbor, the founder of McAfee Anti-Virus is on the run from authorities and is blogging about it. 5 PR Tips From Bond, James Bond
BY Michael Sebastian
The fictional British spy, code name 007, offers some helpful -- if lighthearted -- reminders for how to promote a business. In a PR Crisis, There's No Room for 'No Comment'
BY Barbara Findlay Schenck
When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements. Forget Reality TV. Business Owners Benefit from Local Contests
BY Carol Tice
Local business competitions are growing more popular. Is it time for your company to enter one? 