News and Articles About Public Relations
You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
America cherishes football. Few other brands could survive handling such a messy crisis as badly as pro football has the abuse scandals of recent weeks.
You learned your customer's problem and offered a solution. That's the basic idea for selling your story to journalists, too.
A few simple steps can change your pitch from one that gets ignored into one that is adored.
Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.
Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all thats needed for the PR approach.
The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.
Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.
Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.
Don't expect to look good in the media, or even be placed, if you are committing these errors.
A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
Following the tragedies of Flight 370 and Flight 17, Malaysia Airlines rolled out -- and then promptly scrapped -- a contest asking consumers to describe their bucket lists.
Public companies have much to gain from the power of video to showcase their executives and their message.
The language professional peers understand is often confounding to the audience waiting to listen to your story.
Before you reach out to a public-relations firm, make sure you answer these three questions.
Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand.
The popular images of what makes for success is really a recipe for burnout that successful people know to avoid.
High-profile customers confer benefits beyond the sheer monetary value of the stipend.
If you think reporters are scary, don't. They're human beings, too.
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