Public Relations

News and Articles About Public Relations

Though Few Have, Now Is the Right Time to Embrace Video Earnings Calls

Though Few Have, Now Is the Right Time to Embrace Video Earnings Calls

Public companies have much to gain from the power of video to showcase their executives and their message.
You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites

You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites

The language professional peers understand is often confounding to the audience waiting to listen to your story.
Are You Ready for a PR Firm?

Are You Ready for a PR Firm?

Before you reach out to a public-relations firm, make sure you answer these three questions.
5 Steps Toward Building Influence as a Great Thought Leader

5 Steps Toward Building Influence as a Great Thought Leader

Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand.
A PR Insider Reveals the Secret Lives of Successful People

A PR Insider Reveals the Secret Lives of Successful People

The popular images of what makes for success is really a recipe for burnout that successful people know to avoid.
How Scoring Celebrity Clients Can Take Your Business to the Next Level

How Scoring Celebrity Clients Can Take Your Business to the Next Level

High-profile customers confer benefits beyond the sheer monetary value of the stipend.
4 Ways Startups Can Build Relationships With Reporters

4 Ways Startups Can Build Relationships With Reporters

If you think reporters are scary, don't. They're human beings, too.
Is Your Startup Ready for the Spotlight?

Is Your Startup Ready for the Spotlight?

Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.
Strategic Tips for Writing Contributed Articles

Strategic Tips for Writing Contributed Articles

PR firms need to do a better job of educating clients about whatÂ’s required of them in the age of the Internet.
4 Ways to Get Media Attention Without a Press Release

4 Ways to Get Media Attention Without a Press Release

Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
5 Great Ways to Measure PR Success

5 Great Ways to Measure PR Success

There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
Power Up Your PR Strategy With Big Data

Power Up Your PR Strategy With Big Data

Using these large sets of information can help create stories that are targeted to your audience.
4 Insider Tips to Reach Tech Reporters

4 Insider Tips to Reach Tech Reporters

Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about.
7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz

7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz

In the age of social media, the best publicity stunt reverberates with many echoes.
Are Gun Bans the Right Political Move for Brands?

Are Gun Bans the Right Political Move for Brands?

Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.
The 6 PR Tips Every Startup Should Employ

The 6 PR Tips Every Startup Should Employ

ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.
7 Ways to Leverage an App's Press Coverage with Investors

7 Ways to Leverage an App's Press Coverage with Investors

If you've already scored some good media coverage, use it to your benefit when trying to score funding.
The 5 Secret Ingredients Needed to Build a Great PR Team

The 5 Secret Ingredients Needed to Build a Great PR Team

Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
The 7 Critical Success Factors for a Services Business

The 7 Critical Success Factors for a Services Business

Unlike with products, whether your business thrives depends almost entirely on you and your skills.
Taming Online Customer Bullies, Cranks and the Like

Taming Online Customer Bullies, Cranks and the Like

The anonymity of the Internet has changed the game for attacks on a business' reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive.
Build Credibility for Your Brand by Taking Home Industry Awards

Build Credibility for Your Brand by Taking Home Industry Awards

First find the most appropriate awards to apply for, get your nominations in order and hope for the best.
Why 'Pixie-Dust' PR Programs Are Bad for Startups

Why 'Pixie-Dust' PR Programs Are Bad for Startups

Think that a short-term PR campaign will magically make your company an overnight success? Keep dreaming.
Why the PR Industry is Ripe for Disruption

Why the PR Industry is Ripe for Disruption

From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too.
PR is the Star of Our Integrated Communications Universe

PR is the Star of Our Integrated Communications Universe

Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.
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