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Why You Should Rethink Using a PR Firm
4 min read
News and Articles About Public Relations
Uber Rides Into New PR Storm Over Digging Dirt on Hostile Press
A senior vice president said the company should hire investigators to expose details of critics' private lives.
5 PR Strategies for the Busy Entrepreneur
Public relations pays off big if you can devote the time for it, but these tactics serve as an appropriate, effective substitute.
8 Questions to Ask Before Hiring a PR Firm
Like any investment, the decision should not be made lightly.
If You Want to Land a TV Spot, Know It's All About Timing
Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
10 Reasons Why You Probably Don't Want to Speak to the News Media
It's wonderfully flattering when a reporter calls asking for an interview. More often than not, that's the end of the good part.
How to Get PR for Your Startup
Step one to getting people to pay attention to your business is getting the press to pay attention. That can be a challenge.
The 3 Likeliest Reasons Your Company PR Is Going Nowhere
The tools for effective public relations are available to everybody but only work when you put them in hands of people who know how to use them.
8 Ways PR Helps Sales (and 1 Way It Doesn't)
Earning coverage in a news site will go a long way toward bring attention and credibility to your company.
Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes
Because plus-sized women aren't 'fat-shamed' enough. Rollback that self-esteem, ladies.
Kim Lachance Shandrow
Generate Great PR on a Shoestring Budget With These 5 Tips
Public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels
Connect These 6 People on Your Team With Your PR Firm
To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
While Traditional TV Loses Ground, These Marketing Techniques Stand Strong
As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
The Venerable Press Release Remains the Cornerstone of Public Relations
That staple of 20th century PR is still essential in the digital age.
4 Tips for Getting Your Business in the News Without a Big PR Budget
You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
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