News and Articles About Public Relations
In the age of social media, the best publicity stunt reverberates with many echoes.
Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.
ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.
If you've already scored some good media coverage, use it to your benefit when trying to score funding.
Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
Unlike with products, whether your business thrives depends almost entirely on you and your skills.
The anonymity of the Internet has changed the game for attacks on a business' reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive.
First find the most appropriate awards to apply for, get your nominations in order and hope for the best.
Think that a short-term PR campaign will magically make your company an overnight success? Keep dreaming.
From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too.
Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.
It's high time these two teams involved in promoting a company should coordinate their efforts.
Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most out of your PR firm.
With press coverage, social media outreach and blog content, you should attract new users to your product.
When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Do advance planning and you'll be able to bring structure, organization and calm if a disaster strikes your firm.
Get your tissues out. After a 4-year-old boy was attacked by a dog while wearing his favorite Under Armour T-shirt, the company reached out with a heartening gift.
Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.
For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.
Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
Early-stage startups don't need a PR firm to get press. Instead, they need to roll up their sleeves, do the work and execute.
When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.
I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company.