Public Relations | Page 10

With five startups under my belt, this is what I've found works best.

Contrary to what some publicists might tell you, not everyone is a good PR candidate.

When speaking to reporters, don't forget your target audience and miss the opportunity to connect with them.

We all need a little TLC right now. Take time to care for your business and everyone involved -- yourself included.

Here's why Twitter and LinkedIn are popular outlets for executives.

The biggest mistake companies make is failing to chip away at the corners of a large, long-term problem.

True editorial is never for sale. Don't waste your money.

The New York baseball squad's second major personnel crisis in the past year begs the question of how to hire and interview better. Our experts have the answers.

Make your next marketing campaign out of this world with these moves from Musk.

If you have no place to authentically enter the conversation or connect with that cultural moment, don't do it. Sitting on the sidelines for that moment could be the best decision you could make in the new year.

An FYI on PR that works for Y-O-U.

Non-traditional founders are covered differently than white male entrepreneurs. Only by bringing this problematic behavior to light can things actually begin to change.

If you've been defamed to the detriment of your reputation, company or revenue, it could be very worth it to sue. But first, you must determine if you meet the criteria.

Think that the festive season is a time to slow down your publicity? Think again.

Follow these four principles to transform from a great company to the benchmark in the industry.

The world may not be back to normal yet, but you can still grow your business - and your personal brand.

Launching a thoughtful PR campaign can help startups connect with VCs.

With the right digital PR strategy, you can boost your traffic and growth organically.

Here's what you should avoid when communicating with the media as part of a PR campaign.

DIY PR campaigns are difficult when bootstrapped, but still doable with the right strategies.

The perils of overly cozy media relationships can be very real. Learn when to walk away from a story.