April White

Bio

April Margulies is the president and founder of the fast-growing strategic communications agency Trust Relations. She coined the term “Trust Relations” in 2019 to describe a new approach to PR that focuses on authenticity and transparency, which led to the creation of her national virtual agency.

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Latest

Marketing

6 Marketing Problems Brands Face and How to Solve Them for Success

Wondering which tactics to add to the marketing mix next to reach your brand's sales and marketing goals? Here's what I recommend based on where brands are in their lifecycle.

Marketing

4 Reasons Press Releases Remain a Valuable Marketing Tool

Underutilized yet so effective, the press release is still a powerful asset for any business. These tips and tricks for creating an impactful press release will hit home with journalists and dream prospects.

Marketing

8 Key Performance Indicators for PR -- What Really Matters?

There's no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign's results.

Marketing

8 indicadores clave de rendimiento para las relaciones públicas: ¿qué es lo que realmente importa?

No existe un estándar de oro para rastrear y medir el éxito de las relaciones públicas, pero estos KPI pueden pintar una imagen más clara de los resultados de una campaña.

Operations & Logistics

Are You Looking for Marketing When You Really Need PR?

Your company shows steady growth and it's time to ramp up promotion, but which team, marketing or public relations (or both), do you go to first? Key strategies for knowing when PR is the right move.

Marketing

¿Está buscando marketing cuando realmente necesita relaciones públicas?

Su empresa muestra un crecimiento constante y es hora de aumentar la promoción, pero ¿a qué equipo, marketing o relaciones públicas (o ambos) va primero? Estrategias clave para saber cuándo las relaciones públicas son el movimiento correcto.

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