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Entrepreneur Leadership Network Writer
President & Founder of Trust Relations
Follow April Margulies on Social
There's no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign's results.
Your company shows steady growth and it's time to ramp up promotion, but which team, marketing or public relations (or both), do you go to first? Key strategies for knowing when PR is the right move.
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