Public Relations | Page 9

Marketing

8 Key Performance Indicators for PR — What Really Matters?

There's no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign's results.

By April White

Building a Business

5 Overlooked Business Outcomes of PR for Fast-Growing Companies

By Tara Coomans

Building a Business

Feeding Your Ego Won’t Help Your Business Grow

By Kimanzi Constable

Online Presence

The #VetDayPledge: A Simple, No-Cost PR Opportunity for Any Business

By Josh Weiss

Marketing

A Google Exec Declared Guest Blogging ‘Dead’ in 2014, But Here’s How to Make It Pay Dividends in 2022 and Beyond

Contrary to popular opinion, guest blogging isn't dead -- as long as you use these eight strategies to maximize your brand's results.

By John Boitnott

Building a Business

How PR Can Attract Investors and Add Value to Your Startup

If you're looking to get your startup funded, here's how to use PR to attract investors.

By Katerina Antonova

Tech

Harness the Power of New Public Relations Technology

Technology is here to help. Embrace it and watch your client list grow.

By Paul Fitzgerald

Marketing

PR Pitches Getting Lost in the Abyss? This Storytelling Advice Will Help the Right People Find Them.

Advice from a PR pro on how to use storytelling across multiple dimensions to get to where you really want to go.

By Jonathon Narvey

Tech

How Technology Has Changed Business Communication

Technology has forever changed the business communication landscape.

By Kartik Anand

Marketing

5 Ways Nonprofits Can Elevate Their PR Game

Here are five PR tips for nonprofits to think like a for-profit to improve their public awareness and grow community support for their missions.

By Josh Weiss

Building a Business

4 Magic Spells for Instant PR Results

Looking to get earned media coverage for your company? A public-relations wizard shares the secret spells and charms that can zap some sizzle into a PR campaign.

By Jonathon Narvey

Business Operations & Logistics

How to Use Different Social-Media Platforms to Build Press Relationships

Here's how to make the critical press connections that help your company get featured.

By Natasha Zo

Marketing

5 Very Specific Ways to Get Noticed By Top Design Magazines

Know exactly how to stand out in an editor's inbox, regardless of the design trends.

By Alexandria Abramian

Business Operations & Logistics

How to Transform Media Coverage Into Leads and Sales

There is so much more we can do today with media mentions in order to maximize market exposure, authority and profitability.

By Deborah A. Geiger

Building a Business

What Van Halen Can Teach You About Public Relations

How the band that changed rock and roll forever will help "jump" start your next PR campaign.

By Paul Fitzgerald

Business Operations & Logistics

4 Simple Reasons Why Your Small Business Should Have a Public Relations Strategy

Most SMEs underestimate and underutilize the potential of public relations.

By Lewis Schenk

Business Operations & Logistics

How to Win PR and Media Coverage With Unique Original Data

The competition for online attention is growing by the second. Here's how to make sure your business or brand stands out.

By Jeremy Moser

Thought Leaders

Publicist Reveals Shocking Bad Behavior From Clients and How to Form a Relationship That Works

Could your tone with a publicist be hurting your PR outreach? Here's what publicists won't tell you the next time you treat them as a paid minion.

By Mark Macias

Marketing

After Going Viral, a Reporter Misrepresented Me in an Article. Here’s What I Learned.

Not all publicity is good publicity.

By Rahkim Sabree

Business Operations & Logistics

When Going Code Red on a Competitor Becomes Necessary

The Hollywood classic 'A Few Good Men' told the story of a Code Red situation in the military. However, going Code Red in PR is sometimes a necessity.

By Curtis Sparrer

Marketing

Why PR Might Be the Wrong Solution for Your Business

Many businesses think PR is a surefire marketing solution. But is it right for your business?

By Krystal Covington

Building a Business

Pay Attention to This to Make Your PR More Effective Than Ever Before

Public relations drives traffic to your business's site, but how can you make sure you're putting your best foot forward?

By Laura Perkes

Tech

How to Leverage Artificial Intelligence in Public Relations

Yes, robots could be used to write press releases, but this isn't the future of the industry.

By Paul Fitzgerald

Marketing

Out-of-the-Box Publicity Strategies That Generate Buzzworthy News

These unique and creative ways get the right kind of media exposure.

By Christina-Lauren Pollack

Marketing

The Best Ways for New Business Owners to Get Free Publicity

Seven easy ways to promote your business for free.

By Timothy Carter

Building a Business

Is Your Brand Ready for Public Relations and Press?

A well-strategized PR campaign can boost your business, but you need to know if you're ready for it, and you need to be prepared to be part of the process.

By Scott Bartnick