Marketing
How to Achieve the Best Possible Results With Your PR Firm
PR can be an incredibly powerful channel for startups, yet they often cause frustrations and few results.
By Joel Strauss
Public Relations | Page 9
Marketing
10 Strategies for Continuing Momentum After Launching a Book
As an author and publisher, here are my smart strategies.
Marketing
Social Media Seems Like the ‘Holy Grail,’ But This Marketing Strategy Is Even More Important
The often overlooked tactic enhances reach, raises brand awareness and drives new customers and clients to your business.
By Laura Perkes
Business Operations & Logistics
8 Ways to Prepare for Public Relations Success
Before reaching out to journalists to promote your business, lay the groundwork for greater success when the time is right.
Business Operations & Logistics
How to Utilize Public Relations Without Sacrificing Your Own Narrative
We discuss ways to develop a PR strategy that integrates your brand, team and content to grow your business.
Business Operations & Logistics
Are You Looking for Marketing When You Really Need PR?
Your company shows steady growth and it's time to ramp up promotion, but which team, marketing or public relations (or both), do you go to first? Key strategies for knowing when PR is the right move.
By April White
Marketing
The Secret to Super Successful SEO
You need backlinks for SEO. Here's how to get more meaningful links at a lower cost.
Marketing
5 Reasons Your Brand Needs Its Own Spotify Playlist
A curated soundtrack will be music to your customers' ears.
By Adrian Falk
Business Operations & Logistics
How to Convert Your PR Wins Into Sales
When your business receives media coverage, it's only the beginning of realizing its full value. Here how your organization can ensure that press coverage drives key objectives.
By Jason Simms
Business Operations & Logistics
Secrets Behind the Most Successful PR Campaigns
How to use publicity campaigns to go viral and boost business.
By Imran Tariq
Business Operations & Logistics
6 Tips on Grabbing Major Media Coverage for Your Business
In order to obtain an optimum amount of eyeballs, first understand how to catch a journalist's attention.
By Dina Behrman
Marketing
3 Strategies to Land Big Press If You Are Not a Purple Cow
In today's media world, no brands are unfit for coverage.
By Natasha Zo
Business Operations & Logistics
Is Public Relations Dead?
An FYI on whether PR is currently DOA.
By Mark Macias
Thought Leaders
A 3-Step Plan for Handling Any PR Crisis
It's critical to know not only what to do, but also what not to do.
Business Operations & Logistics
Should You Put Your Money Into PR or Marketing?
The differences between public relations and marketing, and how each can help you with your business.
Business Operations & Logistics
How ‘Real People’ Can Help Your Company Get Press
Compelling non-expert sources are often the difference between humdrum PR and meaningful media coverage that drives business.
By Jason Simms
Business Operations & Logistics
3 Invaluable Lessons for Media Outreach from Dale Carnegie’s ‘How to Win Friends and Influence People’
Improve the success of your media outreach efforts with these three tips from one of the most well-read business books of all time.
Building a Business
5 Strategies for Business Success — No Luck Required
Don't leave it to luck this St. Patrick's Day. Stack the odds in your favor with these ideas to make your business evergreen.
By Adrian Falk
Building a Business
Should You Start With PR or Marketing First?
With five startups under my belt, this is what I've found works best.
Business Operations & Logistics
Are You Wasting Your Money on PR?
Contrary to what some publicists might tell you, not everyone is a good PR candidate.
By Mark Macias
Business Operations & Logistics
When Talking to the Media, Use These Tactics to Connect with Your Target Audience
When speaking to reporters, don't forget your target audience and miss the opportunity to connect with them.
By Josh Weiss
Building a Business
5 Ways to Show Your Business Some Love This Valentine’s Day
We all need a little TLC right now. Take time to care for your business and everyone involved -- yourself included.
By Adrian Falk
Business Operations & Logistics
Want to Do a Public Relations Push? Focus on Social Media First.
Here's why Twitter and LinkedIn are popular outlets for executives.
Business Operations & Logistics
Learn This Useful Way to Approach ‘Impossible to Solve’ Problems
The biggest mistake companies make is failing to chip away at the corners of a large, long-term problem.
By Josh Weiss
Business Operations & Logistics
Did Someone Offer to Write About You in Exchange for Money? Here’s What to Know.
True editorial is never for sale. Don't waste your money.
By Jason Feifer
Business News
Mets General Manager Jared Porter Was Fired for Sending Inappropriate Texts to a Reporter. How Could the Team Have Avoided This Hiring Disaster?
The New York baseball squad's second major personnel crisis in the past year begs the question of how to hire and interview better. Our experts have the answers.
By Kenny Herzog
Thought Leaders
5 Lessons to Learn from Elon Musk’s PR Playbook
Make your next marketing campaign out of this world with these moves from Musk.
By Adrian Falk