Public Relations | Page 9

Before reaching out to journalists to promote your business, lay the groundwork for greater success when the time is right.

We discuss ways to develop a PR strategy that integrates your brand, team and content to grow your business.

Your company shows steady growth and it's time to ramp up promotion, but which team, marketing or public relations (or both), do you go to first? Key strategies for knowing when PR is the right move.

You need backlinks for SEO. Here's how to get more meaningful links at a lower cost.

A curated soundtrack will be music to your customers' ears.

When your business receives media coverage, it's only the beginning of realizing its full value. Here how your organization can ensure that press coverage drives key objectives.

How to use publicity campaigns to go viral and boost business.

In order to obtain an optimum amount of eyeballs, first understand how to catch a journalist's attention.

In today's media world, no brands are unfit for coverage.

An FYI on whether PR is currently DOA.

The differences between public relations and marketing, and how each can help you with your business.

Compelling non-expert sources are often the difference between humdrum PR and meaningful media coverage that drives business.

Improve the success of your media outreach efforts with these three tips from one of the most well-read business books of all time.

Don't leave it to luck this St. Patrick's Day. Stack the odds in your favor with these ideas to make your business evergreen.

With five startups under my belt, this is what I've found works best.

Contrary to what some publicists might tell you, not everyone is a good PR candidate.

When speaking to reporters, don't forget your target audience and miss the opportunity to connect with them.

We all need a little TLC right now. Take time to care for your business and everyone involved -- yourself included.

Here's why Twitter and LinkedIn are popular outlets for executives.

The biggest mistake companies make is failing to chip away at the corners of a large, long-term problem.

True editorial is never for sale. Don't waste your money.