Public Relations | Page 9

Seven easy ways to promote your business for free.

A well-strategized PR campaign can boost your business, but you need to know if you're ready for it, and you need to be prepared to be part of the process.

PR can be an incredibly powerful channel for startups, yet they often cause frustrations and few results.

Big companies aren't the only ones who can benefit from publicity.

Paying a journalist to write about your company is unethical. Here's a better approach.

Pitch and nail an appearance without a publicist with these four steps.

As an author and publisher, here are my smart strategies.

The often overlooked tactic enhances reach, raises brand awareness and drives new customers and clients to your business.

Before reaching out to journalists to promote your business, lay the groundwork for greater success when the time is right.

We discuss ways to develop a PR strategy that integrates your brand, team and content to grow your business.

Your company shows steady growth and it's time to ramp up promotion, but which team, marketing or public relations (or both), do you go to first? Key strategies for knowing when PR is the right move.

You need backlinks for SEO. Here's how to get more meaningful links at a lower cost.

A curated soundtrack will be music to your customers' ears.

When your business receives media coverage, it's only the beginning of realizing its full value. Here how your organization can ensure that press coverage drives key objectives.

How to use publicity campaigns to go viral and boost business.

In order to obtain an optimum amount of eyeballs, first understand how to catch a journalist's attention.

In today's media world, no brands are unfit for coverage.

An FYI on whether PR is currently DOA.

The differences between public relations and marketing, and how each can help you with your business.

Compelling non-expert sources are often the difference between humdrum PR and meaningful media coverage that drives business.

Improve the success of your media outreach efforts with these three tips from one of the most well-read business books of all time.