Public Relations | Page 7

Rock legends can teach you a lot about making your clients legends.

The temptation to slash prices to see those beloved new sale notifications is real, but what if there was another way to create new action while staying sustainable?

Startups should definitely do PR, but doing it themselves may be a bad idea.

Employees increasingly looking to quit? Here's how some well-placed talent experience dollars can burnish a company's reputation internally.

Yeah, it's shaped like that. And customers of a UK bakery (at least most of them) love it.

Ensure your public relations investment is delivering results like they're members of your team.

If you want coverage, don't make these mistakes.

These PR tips will keep your cybersecurity business one step ahead of the game.

An insight into the best tech tools for measuring the effectiveness of PR, and how to keep laser focused on its opportunities and payoffs.

Media-relations success requires the marriage of strategy and execution. Here's how we made it happen -- and you can too.

Growing a business takes more than marketing and ads.

Repurposing great stories for maximum effort.

In our saturated, noisy world, "content" is no longer king and has been dethroned by "context."

Pitching in the PR, sales and marketing realms is frequently done and there is an art to it.

Still sending that press release? In 2022 you might want to reconsider.

Every savvy entrepreneur is aware that public relations is an engine for growth, but it's vital to know what PR actually is, isn't, and how to maximize its potential.

Too often regarded as buzzword rather than bedrock, savvy and intentional branding is foundational to effective goal and market setting, PR efforts and ongoing success.

The too-often-overlooked art of customer retention (as opposed to acquisition) is pivotal to success in just about every business venture, and there are proven methods of honing it.

The massive rise of blockchain technology has given rise to multiple industries that have the tech at the core of their operating principles, including blockchain PR. This area of communication is nothing but interesting and challenging.

The rapid changes the world has been going through make PR more challenging than ever before.

In the current intense competition for visibility, you need to break through the noise, build your voice and elevate your brand.