Public Relations | Page 5

Business Operations & Logistics

What You Need to Know About Doing Your Own PR vs. Handing Over the Reins

A strong public relations strategy can be what sets you apart from your competitors, but you need the right team of PR professionals to create and execute your campaigns.

By Kristen Shea

Business Operations & Logistics

How to Turn a Crisis into an Opportunity by Managing Negative Publicity

By Adam Petrilli

Business Operations & Logistics

From Customers to Investors to Employees, Here’s How to Connect With Every Company Stakeholder

By Kristen Shea

Business Operations & Logistics

How to Select the Right PR Partner in Today’s Economy

By Sarah Evans

Thought Leaders

Here’s One Easy Way to Establish Yourself as a Thought Leader in Your Industry

Learn how guest posting can establish you as a thought leader in your industry, expand your reach, drive value and attract new customers.

By Kristen Shea

Business Branding

5 Media Kit Examples To Help You Leverage The Power Of Media In Your Branding

Learn from the best and create a media kit that boosts your brand's image and credibility on autopilot. Check out these top five successful media kits that have propelled the growth of their brands' popularity.

By Vikas Agrawal

Business Operations & Logistics

5 Reasons Why This Metric is the Future of Public Relations

The measure of a brand's reputation has changed significantly. Here's what you should look out for.

By Sarah Evans

Tech

7 Trends Crypto PR Professionals Should Be Aware of in 2023

here are a few trends that crypto public relations professionals should be aware of this year.

By Valeriya Minaeva

Marketing

Why Maintaining a Strong Media Presence is Key to Succeeding in an Economic Downturn

Companies are announcing mass layoffs due to the current economic climate to increase their runways and cut spend, with many significantly cutting their marketing departments. However, instead of completely eliminating marketing efforts, companies should shift their marketing strategies to focus on earned and owned media coverage as more affordable and effective alternatives to paid advertising.

By Zach Cutler

Business Operations & Logistics

How to Make the Most of Your Public Relations

By combining PR with branding, content creation, advertising campaigns and social media outreach, companies can generate marketing results and boost their business growth.

By Jessica Wong

Marketing

7 Ways to Integrate PR Into Your Daily Marketing Activity

Small business owners can integrate low-cost PR techniques into their daily marketing activities.

By Renée Warren

Business Operations & Logistics

The Success of Your PR Campaign Depends on These 3 Essential Elements

A successful PR campaign requires these three critical ingredients to ensure you're on the right path to success.

By Adam Horlock

Business Operations & Logistics

3 Myths About PR That Are Hurting Your Brand’s Success

Position yourself as a thought leader in your industry with PR: debunking the myths and discovering the true potential of this powerful marketing tool.

By Natasha Zo

Business Operations & Logistics

10 PR Trends That Will Explode Your Brand in 2023

Adapting, evolving and pivoting to meet increasing public relations trends and propel client businesses to the forefront has been the focus of public relations professionals across industries since the dramatic shift in 2020.

By Paul Fitzgerald

Human Resources

4 Trends That Will Disrupt Your Communication Strategy

Could the evolution of AI, the rise of new technologies or ever-changing human behavior demand a pivot in how you communicate with your audience?

By Natasha Zo

Business News

5 Ways To Accelerate Your Business During The Recession of 2023

When things get tough, you have two options. You can morph into something bigger and better or wait for the world to emerge from economic despair.

By Julie Lokun, JD

Marketing

3 Steps to Go from Unknown to Must-Have in Your Client Acquisition Process

Increase your sales and become an authority in your industry.

By Carson Spitzke

Online Presence

Why Media Coverage Is Your Most Powerful Sales Tool

Here's how to leverage positive press the right way so your brand will acquire more leads and, ultimately, more loyal customers.

By Kristen Shea

Business Operations & Logistics

It’s Never Too Late to Invest in PR — But It Still Needs to Be Done at the Right Time. Here’s How to Know You’re Ready.

You don't need a PR strategy right when you launch your business in order to be successful, but you do need to know when it's time to start. Here are three ways you can tell you're ready to invest in it.

By David Martin

Business Operations & Logistics

You Can Create Demand for Your Business With the Right PR Strategy. Here’s How.

Align your PR content with your core values to create a more authentic and cohesive brand identity that resonates with consumers.

By Sim Aulakh

Business Operations & Logistics

Worried About Raising Capital in a Recession? Give Your Company The Edge By Doing What Other Entrepreneurs Often Overlook.

There's one frequently underutilized resource many entrepreneurs overlook that could give their company a competitive edge.

By Adam Horlock

Building a Business

Position Your Brand as a Leader in 2023 By Jumping on These 4 Trends

The trends we see coming in 2023 are centered around transparency and authenticity. Audiences know when they're being sold to, and they're ready for something different.

By Bryanne DeGoede

Marketing

Reporters Often Come Around to Pitches — But Only If You Stay Top of Mind. Here’s How to Do It.

Sometimes even the best media pitches fail due to poor timing. Here's what you can do when this happens to you.

By David Martin

Marketing

The Much-Anticipated “Great Recession of 2023” Is Coming. Here’s How To Leverage PR During Economic Uncertainty

Embrace the economic doom and gloom and make your brand shine during challenging times.

By Paul Fitzgerald

Marketing

You Might Be Tempted to Eliminate This Business Function During a Bear Market, But Don’t. Here’s What to Do Instead.

This department is usually the first on the chopping block when businesses want to cut costs, but it shouldn't be.

By Cara Sloman

Building a Business

How to Build Strong Relationships With the Media (and Why It’s Vital to Your Success)

Building positive, authentic relationships with members of the media is crucial to your business and its future growth. Here's why.

By Sim Aulakh

Marketing

How to Utilize Modern PR to Gain Global Brand Awareness

As the age of digitalization advances, modern PR emerges as the next best thing for companies to get brand recognition. Here's the best way to utilize it.

By Omri Hurwitz