Marketing
Level Up Your Publicity Campaign in Just a Few Steps With This Alternative Method
How can you get critical media placements amidst all the noise? One way is by crafting and promoting data stories. Here's how to do it.
Public Relations | Page 6
Building a Business
Got an Unexpected Media Inquiry? Don’t Panic — Do These 4 Things Instead.
When a reporter calls out of the blue, many people panic — or worse, they hide. Instead, take a deep breath and do these four things so you can determine the best way to respond.
Marketing
How to Build a Powerful, Results-Driven Media Relations Campaign By Utilizing Data
Building credibility through thought leadership and third-party endorsement is critical within the B2B space — and there's no better way to achieve this than releasing statistically valid data that can help inform business practices for your brand's audience.
Business Operations & Logistics
7 Ways to Build Strong PR for Your Personal Brand
Here are the keys to building a strong personal brand through PR. For thought leaders and subject matter experts, this will teach you what you need to know.
Business Branding
Need a Business Wiki? Here are 5 Ways to Get Your Brand on Wikipedia
Getting on Wikipedia is a great way to level up your brand credibility, build consumer trust and stand out in your field.
Business Operations & Logistics
How to Boost Your Public Relations Strategy Without Breaking the Bank
Yes. There is something newsworthy about every business!
Marketing
It’s Easy to Cut Your Marketing Budget in a Rocky Economy — But That’s a Bad Idea. Here’s How to Save Money on Your PR Strategy.
Slashing your marketing budget won't help your business, it'll slowly kill it. Here's how to work with your marketing or PR agency to reduce costs while maintaining your competitive edge.
By Tara Coomans
Building a Business
How to Let Customers Know About Increased Prices Without Making Them Mad
Research-backed tips on dealing with price hikes.
Marketing
Startups are Making These 3 Mistakes in Their Marketing Strategy. Here’s How to Avoid Them.
If you have found a startup, you understand that marketing is challenging. Learn from these common PR mistakes and how to avoid them in 2023.
Business Operations & Logistics
Break Through the Noise: 5 Hacks to Boost Your Public Relations Efforts in a Noisy Digital World
The digital age of marketing is saturated with ineffectual marketing asking for your attention and failing to make an impact. Follow these effective public relations hacks to stand out from the crowd.
Business Operations & Logistics
Why You Need A PR Agency and How to Choose One Wisely
A good PR agency will help you with all aspects of your business. They can help you with your media presence, brand awareness and your ability to connect with your target audience before they start shopping around for options.
Human Resources
3 Reasons Why the Whole Team Needs to Be Part of Your PR Strategy
A shared understanding of your organization's communications strategy will enable your full team to hit more goals, contribute to business-boosting narratives and feel confident in times of tumult.
By David Martin
Business Operations & Logistics
5 Ways You Can Get Publicity in 5 Minutes
Here's how you can leverage the latest PR trends to help you sell.
By Adrian Falk
Business Operations & Logistics
Need PR Wins? Think Into the Future First
Public relations is a long game, and the most successful plans begin with the end in mind.
By David Martin
Business Operations & Logistics
Why a Good Digital PR Strategy Is So Important
Adding digital PR to your outreach strategy is a win for your brand and your bottom line.
Marketing
3 Myths About PR in Asia Debunked
The Asian market in the post-Covid world may look lucrative. But to unlock its business potential through PR, it is time to clear the misconceptions.
By Brian Yeung
Business Branding
How to Make Your Clients Love Working With You
Managing clients isn't about fast hookups. Aim for more long-term (and more profitable) pair bonding.
Marketing
5 Ways PR Wins at Generating B2B Sales
B2B companies trying to generate business should consider public relations. Here are five reasons B2B media relations should be part of your strategy.
Business Branding
How to Use Small Media to Build Your Brand
Your job as a new company is to get your brand everywhere in the least amount of time.
By Mark Macias
Marketing
5 Ways To Tune Into The Modern PR Mindset
Modern PR is about creating meaningful conversations with your audience.
By Omri Hurwitz
Business Operations & Logistics
How To Amplify PR Opportunities For Your Business
Founders play a pivotal role in public relations opportunities. Here's how to maximize your PR investment.
By Tara Coomans
Business Operations & Logistics
5 Fresh PR Ideas If You’re Tired of Knocking on Closed Doors
There's an opportunity for everyone to grow through publicity - you just have to find the right one.
By Natasha Zo
Marketing
Is It Always PR’s Job to Make the Phone Ring?
In a quick-hit business world, does a long-sustained PR campaign have value?
By Dick Grove
Building a Business
How to Tackle the 5 Challenges Every Expanding Business Faces
Scaling a brand across the globe brings not only a multiplication of earnings, but also unpredictable challenges: hands-on tips for addressing the most major.
Marketing
5 Effective Thought Leadership PR Tactics for Your Startup
Here are five thought leadership tactics you can incorporate into your PR strategy to elevate brand awareness and gain authority.
By Omri Hurwitz
Marketing
5 Things CMOs Need To Know About Modern PR
Many chief marketing officers are used to the old ways of doing PR and are still tracking and analyzing their PR efforts based on irrelevant data that has nothing to do with the actual results and effectiveness of their campaigns.
By Omri Hurwitz
Marketing
Align These 2 Communications Keys to Fast Track Your Business’s Success
Businesses can improve their credibility and sales performance by putting brand values at the heart of their PR messages.
By Jessica Wong