Business Operations & Logistics
How to Select the Right PR Partner in Today’s Economy
While it may seem complicated, identifying a good PR fit is crucial for your company's longevity.
By Sarah Evans
Public Relations | Page 6
Business Operations & Logistics
5 Reasons Why This Metric is the Future of Public Relations
By Sarah Evans
Tech
7 Trends Crypto PR Professionals Should Be Aware of in 2023
here are a few trends that crypto public relations professionals should be aware of this year.
Marketing
Why Maintaining a Strong Media Presence is Key to Succeeding in an Economic Downturn
Companies are announcing mass layoffs due to the current economic climate to increase their runways and cut spend, with many significantly cutting their marketing departments. However, instead of completely eliminating marketing efforts, companies should shift their marketing strategies to focus on earned and owned media coverage as more affordable and effective alternatives to paid advertising.
By Zach Cutler
Business Operations & Logistics
How to Make the Most of Your Public Relations
By combining PR with branding, content creation, advertising campaigns and social media outreach, companies can generate marketing results and boost their business growth.
By Jessica Wong
Marketing
7 Ways to Integrate PR Into Your Daily Marketing Activity
Small business owners can integrate low-cost PR techniques into their daily marketing activities.
By Renée Warren
Business Operations & Logistics
The Success of Your PR Campaign Depends on These 3 Essential Elements
A successful PR campaign requires these three critical ingredients to ensure you're on the right path to success.
By Adam Horlock
Business Operations & Logistics
3 Myths About PR That Are Hurting Your Brand’s Success
Position yourself as a thought leader in your industry with PR: debunking the myths and discovering the true potential of this powerful marketing tool.
By Natasha Zo
Business Operations & Logistics
10 PR Trends That Will Explode Your Brand in 2023
Adapting, evolving and pivoting to meet increasing public relations trends and propel client businesses to the forefront has been the focus of public relations professionals across industries since the dramatic shift in 2020.
Human Resources
4 Trends That Will Disrupt Your Communication Strategy
Could the evolution of AI, the rise of new technologies or ever-changing human behavior demand a pivot in how you communicate with your audience?
By Natasha Zo
Business News
5 Ways To Accelerate Your Business During The Recession of 2023
When things get tough, you have two options. You can morph into something bigger and better or wait for the world to emerge from economic despair.
By Julie Lokun
Marketing
3 Steps to Go from Unknown to Must-Have in Your Client Acquisition Process
Increase your sales and become an authority in your industry.
Online Presence
Why Media Coverage Is Your Most Powerful Sales Tool
Here's how to leverage positive press the right way so your brand will acquire more leads and, ultimately, more loyal customers.
By Kristen Shea
Business Operations & Logistics
It’s Never Too Late to Invest in PR — But It Still Needs to Be Done at the Right Time. Here’s How to Know You’re Ready.
You don't need a PR strategy right when you launch your business in order to be successful, but you do need to know when it's time to start. Here are three ways you can tell you're ready to invest in it.
By David Martin
Business Operations & Logistics
You Can Create Demand for Your Business With the Right PR Strategy. Here’s How.
Align your PR content with your core values to create a more authentic and cohesive brand identity that resonates with consumers.
By Sim Aulakh
Business Operations & Logistics
Worried About Raising Capital in a Recession? Give Your Company The Edge By Doing What Other Entrepreneurs Often Overlook.
There's one frequently underutilized resource many entrepreneurs overlook that could give their company a competitive edge.
By Adam Horlock
Building a Business
Position Your Brand as a Leader in 2023 By Jumping on These 4 Trends
The trends we see coming in 2023 are centered around transparency and authenticity. Audiences know when they're being sold to, and they're ready for something different.
Marketing
Reporters Often Come Around to Pitches — But Only If You Stay Top of Mind. Here’s How to Do It.
Sometimes even the best media pitches fail due to poor timing. Here's what you can do when this happens to you.
By David Martin
Marketing
The Much-Anticipated “Great Recession of 2023” Is Coming. Here’s How To Leverage PR During Economic Uncertainty
Embrace the economic doom and gloom and make your brand shine during challenging times.
Marketing
You Might Be Tempted to Eliminate This Business Function During a Bear Market, But Don’t. Here’s What to Do Instead.
This department is usually the first on the chopping block when businesses want to cut costs, but it shouldn't be.
By Cara Sloman
Building a Business
How to Build Strong Relationships With the Media (and Why It’s Vital to Your Success)
Building positive, authentic relationships with members of the media is crucial to your business and its future growth. Here's why.
By Sim Aulakh
Marketing
How to Utilize Modern PR to Gain Global Brand Awareness
As the age of digitalization advances, modern PR emerges as the next best thing for companies to get brand recognition. Here's the best way to utilize it.
By Omri Hurwitz
Building a Business
5 Ways to Make Journalists Actually Want to Publish Your Brand’s Stories
How can an entrepreneur make journalists interested in publishing their stories? Here are a few helpful tips.
Business Operations & Logistics
Harness This Effective Public Relations Practice for A Better Online Presence
Your business may be caught up in new marketing, but effective marketing comes by connecting directly to journalists and your audience
Business Operations & Logistics
What’s Hot and What’s Not in Public Relations for 2023
Here's the scoop on new trends you should follow in the public relations industry.
Marketing
Level Up Your Publicity Campaign in Just a Few Steps With This Alternative Method
How can you get critical media placements amidst all the noise? One way is by crafting and promoting data stories. Here's how to do it.
Building a Business
Is Your Startup Ready for PR? Here’s How to Know for Sure.
Here's a guide to help entrepreneurs understand when it's time to launch a PR campaign for their company, what they can achieve through it and what approaches to PR work best for startups.
Marketing
The Best Strategy for PR Agencies to Elevate Brands in Today’s Rapidly Evolving Media Landscape
How can a PR agency use its industry expertise to help your brand increase exposure using today's modern media mix? Here are a few tricks you can use.
By Megan Shroy