Building a Business
How to Build Sustainable Communications as a Startup
Want to build a sustainable communications program that drives long-term growth? Look no further than this article!
By Tom Lawrence
Public Relations | Page 8
Building a Business
7 PR Growth Strategy Tips for Startups in 2022
Some new-year and new-business strategies for playing the PR game and winning.
By Sim Aulakh
Building a Business
Top Trends That Will Impact the Public Relations Industry in 2022
As 2021 draws to a close, many people are wondering if we will ever go back to normal.
Marketing
Why You Should Stop Touting Your ‘Six-Figure Business’ in Your Media Pitches
Big claims might be killing your media outreach.
By Natasha Zo
Building a Business
3 Ways Direct-to-Consumer Brands Can Leverage Media Coverage
How to make your DTC PR dollars go further, decrease conversion friction and keep customers loyal.
By Tara Coomans
Marketing
8 Key Performance Indicators for PR — What Really Matters?
There's no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign's results.
By April White
Building a Business
5 Overlooked Business Outcomes of PR for Fast-Growing Companies
Every company, no matter the size, can learn from the globe's largest brands that view PR holistically.
By Tara Coomans
Building a Business
Feeding Your Ego Won’t Help Your Business Grow
That pay-to-play press release in the classified section might feel good to see, but it won't build your business.
Online Presence
The #VetDayPledge: A Simple, No-Cost PR Opportunity for Any Business
The #VetDayPledge unites Americans around the simple message of thanking our veterans for their service.
By Josh Weiss
Marketing
A Google Exec Declared Guest Blogging ‘Dead’ in 2014, But Here’s How to Make It Pay Dividends in 2022 and Beyond
Contrary to popular opinion, guest blogging isn't dead -- as long as you use these eight strategies to maximize your brand's results.
Building a Business
How PR Can Attract Investors and Add Value to Your Startup
If you're looking to get your startup funded, here's how to use PR to attract investors.
Tech
Harness the Power of New Public Relations Technology
Technology is here to help. Embrace it and watch your client list grow.
Marketing
PR Pitches Getting Lost in the Abyss? This Storytelling Advice Will Help the Right People Find Them.
Advice from a PR pro on how to use storytelling across multiple dimensions to get to where you really want to go.
Tech
How Technology Has Changed Business Communication
Technology has forever changed the business communication landscape.
By Kartik Anand
Marketing
5 Ways Nonprofits Can Elevate Their PR Game
Here are five PR tips for nonprofits to think like a for-profit to improve their public awareness and grow community support for their missions.
By Josh Weiss
Building a Business
4 Magic Spells for Instant PR Results
Looking to get earned media coverage for your company? A public-relations wizard shares the secret spells and charms that can zap some sizzle into a PR campaign.
Business Operations & Logistics
How to Use Different Social-Media Platforms to Build Press Relationships
Here's how to make the critical press connections that help your company get featured.
By Natasha Zo
Marketing
5 Very Specific Ways to Get Noticed By Top Design Magazines
Know exactly how to stand out in an editor's inbox, regardless of the design trends.
Business Operations & Logistics
How to Transform Media Coverage Into Leads and Sales
There is so much more we can do today with media mentions in order to maximize market exposure, authority and profitability.
Building a Business
What Van Halen Can Teach You About Public Relations
How the band that changed rock and roll forever will help "jump" start your next PR campaign.
Business Operations & Logistics
4 Simple Reasons Why Your Small Business Should Have a Public Relations Strategy
Most SMEs underestimate and underutilize the potential of public relations.
By Lewis Schenk
Business Operations & Logistics
How to Win PR and Media Coverage With Unique Original Data
The competition for online attention is growing by the second. Here's how to make sure your business or brand stands out.
By Jeremy Moser
Thought Leaders
Publicist Reveals Shocking Bad Behavior From Clients and How to Form a Relationship That Works
Could your tone with a publicist be hurting your PR outreach? Here's what publicists won't tell you the next time you treat them as a paid minion.
By Mark Macias
Marketing
After Going Viral, a Reporter Misrepresented Me in an Article. Here’s What I Learned.
Not all publicity is good publicity.
Business Operations & Logistics
When Going Code Red on a Competitor Becomes Necessary
The Hollywood classic 'A Few Good Men' told the story of a Code Red situation in the military. However, going Code Red in PR is sometimes a necessity.
Marketing
Why PR Might Be the Wrong Solution for Your Business
Many businesses think PR is a surefire marketing solution. But is it right for your business?
Building a Business
Pay Attention to This to Make Your PR More Effective Than Ever Before
Public relations drives traffic to your business's site, but how can you make sure you're putting your best foot forward?
By Laura Perkes