Public Relations | Page 8

Business Operations & Logistics

How to Secure Game-Changing Media Coverage for Your Product or Service

Media-relations success requires the marriage of strategy and execution. Here's how we made it happen -- and you can too.

By Jeanine Moss

Business Operations & Logistics

How to Get Your Business Better PR

By Entrepreneur Store

Thought Leaders

It Ain’t Over ‘Til It’s Over! What That Catch Phrase Means in PR

By Curtis Sparrer

Marketing

Bill Gates Said “Content Is King” in 1996. But Is That Still True?

By Neil Gordon

Marketing

How to Nail Every Type of Outreach

Pitching in the PR, sales and marketing realms is frequently done and there is an art to it.

By Tommy Wyher

Online Presence

Decentralized PR: How Twitter Becomes the Tech Newsroom

Still sending that press release? In 2022 you might want to reconsider.

By Liliana Pertenava

Thought Leaders

5 Golden Benefits of PR

Every savvy entrepreneur is aware that public relations is an engine for growth, but it's vital to know what PR actually is, isn't, and how to maximize its potential.

By Aidan Sowa

Marketing

Branding Is Indispensable. Are You Using It to Your Advantage?

Too often regarded as buzzword rather than bedrock, savvy and intentional branding is foundational to effective goal and market setting, PR efforts and ongoing success.

By Jessica Wong

Marketing

How to Develop Lifelong Clients

The too-often-overlooked art of customer retention (as opposed to acquisition) is pivotal to success in just about every business venture, and there are proven methods of honing it.

By Krista Mashore

Marketing

5 Things You Should Know About Public Relations for Blockchain Projects

The massive rise of blockchain technology has given rise to multiple industries that have the tech at the core of their operating principles, including blockchain PR. This area of communication is nothing but interesting and challenging.

By Regina Sadykova

Marketing

7 Must-Know Public Relations Strategies for 2022

The rapid changes the world has been going through make PR more challenging than ever before.

By Aidan Sowa

Business Operations & Logistics

4 Strategies for Pitching Company Stories That Rise Above the Noise

In the current intense competition for visibility, you need to break through the noise, build your voice and elevate your brand.

By Juda Honickman

Building a Business

How to Build Sustainable Communications as a Startup

Want to build a sustainable communications program that drives long-term growth? Look no further than this article!

By Tom Lawrence

Building a Business

Public Relations Bring Ethics Under the Spotlight

Contemporary PR should constantly review its codes and practices.

By Krishna Athal

Building a Business

The Relationship Between Reputation and Brand

Brand reputation is the determining factor that decides whether consumers will pay and recruits will apply.

By Krishna Athal

Online Presence

Why PR Professionals Need to Pay Attention to the Social Media Revolution in the Sports Industry

The business of sports is a complex and sophisticated web of relationships.

By Krishna Athal

Building a Business

7 PR Growth Strategy Tips for Startups in 2022

Some new-year and new-business strategies for playing the PR game and winning.

By Sim Aulakh

Building a Business

Top Trends That Will Impact the Public Relations Industry in 2022

As 2021 draws to a close, many people are wondering if we will ever go back to normal.

By Paul Fitzgerald

Marketing

Why You Should Stop Touting Your ‘Six-Figure Business’ in Your Media Pitches

Big claims might be killing your media outreach.

By Natasha Zo

Building a Business

3 Ways Direct-to-Consumer Brands Can Leverage Media Coverage

How to make your DTC PR dollars go further, decrease conversion friction and keep customers loyal.

By Tara Coomans

Marketing

8 Key Performance Indicators for PR — What Really Matters?

There's no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign's results.

By April White

Building a Business

5 Overlooked Business Outcomes of PR for Fast-Growing Companies

Every company, no matter the size, can learn from the globe's largest brands that view PR holistically.

By Tara Coomans

Building a Business

Feeding Your Ego Won’t Help Your Business Grow

That pay-to-play press release in the classified section might feel good to see, but it won't build your business.

By Kimanzi Constable

Online Presence

The #VetDayPledge: A Simple, No-Cost PR Opportunity for Any Business

The #VetDayPledge unites Americans around the simple message of thanking our veterans for their service.

By Josh Weiss

Marketing

A Google Exec Declared Guest Blogging ‘Dead’ in 2014, But Here’s How to Make It Pay Dividends in 2022 and Beyond

Contrary to popular opinion, guest blogging isn't dead -- as long as you use these eight strategies to maximize your brand's results.

By John Boitnott

Building a Business

How PR Can Attract Investors and Add Value to Your Startup

If you're looking to get your startup funded, here's how to use PR to attract investors.

By Katerina Antonova

Tech

Harness the Power of New Public Relations Technology

Technology is here to help. Embrace it and watch your client list grow.

By Paul Fitzgerald

Marketing

PR Pitches Getting Lost in the Abyss? This Storytelling Advice Will Help the Right People Find Them.

Advice from a PR pro on how to use storytelling across multiple dimensions to get to where you really want to go.

By Jonathon Narvey

Tech

How Technology Has Changed Business Communication

Technology has forever changed the business communication landscape.

By Kartik Anand

Marketing

5 Ways Nonprofits Can Elevate Their PR Game

Here are five PR tips for nonprofits to think like a for-profit to improve their public awareness and grow community support for their missions.

By Josh Weiss