Marketing
Why You Should Stop Touting Your ‘Six-Figure Business’ in Your Media Pitches
Big claims might be killing your media outreach.
By Natasha Zo
Public Relations | Page 8
Building a Business
Feeding Your Ego Won’t Help Your Business Grow
That pay-to-play press release in the classified section might feel good to see, but it won't build your business.
Online Presence
The #VetDayPledge: A Simple, No-Cost PR Opportunity for Any Business
The #VetDayPledge unites Americans around the simple message of thanking our veterans for their service.
By Josh Weiss
Marketing
A Google Exec Declared Guest Blogging ‘Dead’ in 2014, But Here’s How to Make It Pay Dividends in 2022 and Beyond
Contrary to popular opinion, guest blogging isn't dead -- as long as you use these eight strategies to maximize your brand's results.
Building a Business
How PR Can Attract Investors and Add Value to Your Startup
If you're looking to get your startup funded, here's how to use PR to attract investors.
Tech
Harness the Power of New Public Relations Technology
Technology is here to help. Embrace it and watch your client list grow.
Marketing
PR Pitches Getting Lost in the Abyss? This Storytelling Advice Will Help the Right People Find Them.
Advice from a PR pro on how to use storytelling across multiple dimensions to get to where you really want to go.
Tech
How Technology Has Changed Business Communication
Technology has forever changed the business communication landscape.
By Kartik Anand
Marketing
5 Ways Nonprofits Can Elevate Their PR Game
Here are five PR tips for nonprofits to think like a for-profit to improve their public awareness and grow community support for their missions.
By Josh Weiss
Building a Business
4 Magic Spells for Instant PR Results
Looking to get earned media coverage for your company? A public-relations wizard shares the secret spells and charms that can zap some sizzle into a PR campaign.
Business Operations & Logistics
How to Use Different Social-Media Platforms to Build Press Relationships
Here's how to make the critical press connections that help your company get featured.
By Natasha Zo
Marketing
5 Very Specific Ways to Get Noticed By Top Design Magazines
Know exactly how to stand out in an editor's inbox, regardless of the design trends.
Business Operations & Logistics
How to Transform Media Coverage Into Leads and Sales
There is so much more we can do today with media mentions in order to maximize market exposure, authority and profitability.
Building a Business
What Van Halen Can Teach You About Public Relations
How the band that changed rock and roll forever will help "jump" start your next PR campaign.
Business Operations & Logistics
4 Simple Reasons Why Your Small Business Should Have a Public Relations Strategy
Most SMEs underestimate and underutilize the potential of public relations.
By Lewis Schenk
Business Operations & Logistics
How to Win PR and Media Coverage With Unique Original Data
The competition for online attention is growing by the second. Here's how to make sure your business or brand stands out.
By Jeremy Moser
Thought Leaders
Publicist Reveals Shocking Bad Behavior From Clients and How to Form a Relationship That Works
Could your tone with a publicist be hurting your PR outreach? Here's what publicists won't tell you the next time you treat them as a paid minion.
By Mark Macias
Marketing
After Going Viral, a Reporter Misrepresented Me in an Article. Here’s What I Learned.
Not all publicity is good publicity.
Business Operations & Logistics
When Going Code Red on a Competitor Becomes Necessary
The Hollywood classic 'A Few Good Men' told the story of a Code Red situation in the military. However, going Code Red in PR is sometimes a necessity.
Marketing
Why PR Might Be the Wrong Solution for Your Business
Many businesses think PR is a surefire marketing solution. But is it right for your business?
Building a Business
Pay Attention to This to Make Your PR More Effective Than Ever Before
Public relations drives traffic to your business's site, but how can you make sure you're putting your best foot forward?
By Laura Perkes
Tech
How to Leverage Artificial Intelligence in Public Relations
Yes, robots could be used to write press releases, but this isn't the future of the industry.
Marketing
Out-of-the-Box Publicity Strategies That Generate Buzzworthy News
These unique and creative ways get the right kind of media exposure.
Marketing
The Best Ways for New Business Owners to Get Free Publicity
Seven easy ways to promote your business for free.
Building a Business
Is Your Brand Ready for Public Relations and Press?
A well-strategized PR campaign can boost your business, but you need to know if you're ready for it, and you need to be prepared to be part of the process.
Marketing
How to Achieve the Best Possible Results With Your PR Firm
PR can be an incredibly powerful channel for startups, yet they often cause frustrations and few results.
By Joel Strauss
Building a Business
The Impact of PR on Small Businesses
Big companies aren't the only ones who can benefit from publicity.
By Liana Zavo