How to Get Your Business Better PR Growing a business takes more than marketing and ads.

By Entrepreneur Store

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


Every company needs positive public relations. Whether you're a giant like Airbnb with a new service to promote, or an emerging small business that wants to get the word out about your product or mission, PR is crucial for all businesses. And no, PR isn't the same thing as social media or marketing.

PR is the pursuit of exposure and coverage of your business in major media outlets, while social media or other forms of digital marketing provide social proof for your business and can help attract immediate traffic. A great business strategy adopts both. So, if you're set on your digital marketing but short on PR, The Complete Modern PR Secrets Course is for you. It's on sale for just $49 (reg. $1,299).

This nine-hour course has been featured in PR Week, Search Engine Journal, and Click Z. It's taught by Lisa Buyer, a convergence entrepreneur who helps clients connect the PR, social media, and SEO dots while their businesses are scaling. She recognizes that things move at light speed in PR and it's easy to fall behind. So, with this course, she'll help you hit the ground running.

Across this course, you'll learn the optimization techniques you need to reach your target audience, journalists, and influencers to build credibility in the marketplace and increased awareness of your brand. You'll learn how to escalate positive media exposure and leverage PR, social media, and SEO at the same time to keep your brand at the top of consumers' minds at the right place at the right time. It's a comprehensive strategy to help ensure your business is on people's radars.

Growing a business takes more than marketing and ads. In The Complete Modern PR Secrets Course, you'll learn how to properly leverage PR, social media, and SEO to help your business scale fast. Get it today for just $49.

Prices are subject to change.

Wavy Line
Entrepreneur Store

Entrepreneur Leadership Network Contributor

Entrepreneur Store

Your one-stop shop for the latest technology, online courses and productivity tools to help your business and personal growth. 

Editor's Pick

A Leader's Most Powerful Tool Is Executive Capital. Here's What It Is — and How to Earn It.
One Man's Casual Side Hustle Became an International Phenomenon — And It's on Track to See $15 Million in Revenue This Year
3 Reasons to Keep Posting on LinkedIn, Even If Nobody Is Engaging With You
Why a Strong Chief Financial Officer Is Crucial for Your Franchise — and What to Look for When Hiring One

Related Topics

Starting a Business

5 Tips For Launching a Business While Keeping Your Day Job

Launching a business while holding down a 9-to-5 is no small feat. It's a common path for aspiring entrepreneurs, but it's not without its challenges.


Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.


Why Time Management Doesn't Work — And How My Team Doubled Their Productivity Once I Started Doing This Instead

Time management is killing your productivity – here's why and what you need to do to increase your productivity instead.

Starting a Business

Honey, We Have a…Company! — 6 Tips for Running a Business With Your Romantic Partner

The unique challenges (and gifts!) in running a business with your romantic partner