Cyber Monday Sale! 50% Off Entrepreneur+

Our biggest sale — Get unlimited access at an unbeatable price.
Use code SAVE50 at checkout.*

CLAIM THIS OFFER

Already have an account?

Sign in

*Offer only available to new subscribers.

Entrepreneur Plus - Short White
For Subscribers

It Ain't Over 'Til It's Over! What That Catch Phrase Means in PR Repurposing great stories for maximum effort.

By Curtis Sparrer Edited by Heather Wilkerson

Opinions expressed by Entrepreneur contributors are their own.

One of the most important goals in PR is to secure media coverage. "Placements" are the lifeblood of our industry. "Publicity," "press" or media "hits" are how we show value. But whatever the descriptor used, media coverage is almost always a good thing. However, when a PR team achieves a great media placement, the thing to keep in mind is that "it ain't over "til it's over."

This saying is widely attributed to baseball legend Yogi Berra, whose bons mots have become famous cultural touchpoints over the years — including the phrase by Olympia Dukakis in the film "Moonstruck" when her character Rose Castorini talks about having a baby later in life.

But what does "it ain't over "til it's over" mean for PR people in the context of a great media placement?

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In