Consultant and Writer
With platforms undergoing constant changes, what's the best way for brands to navigate the social media chaos to maximize their PR efforts?
A successful public relations effort requires input and engagement from both the PR provider AND the client. Here are seven ways a client can help their public relations provider help them.
Press coverage can help your brand gain visibility and increase credibility — but not if no one sees it. What can you do to get more value from the media placements you've worked so hard to earn?
When a reporter calls out of the blue, many people panic — or worse, they hide. Instead, take a deep breath and do these four things so you can determine the best way to respond.
Does it seem like everyone, including reporters, is on vacation right now? Here are six ideas on how to use the summer slowdown to get ahead with your public relations program.
Social media can pay off for your business, but simply being present there isn't enough. Here's how to engage to get more from your efforts.