Michelle Garrett

Consultant and Writer

You'll find Michelle Garrett at the intersection of PR, content marketing and social media. She's a frequent speaker on public relations at events including Content Marketing World and PRSA. Michelle was named among the top 10 most influential PR professionals in 2021.

Latest

Social Media

How Your Social Media Presence Impacts the Success of Your PR Efforts

With platforms undergoing constant changes, what's the best way for brands to navigate the social media chaos to maximize their PR efforts?

Growing a Business

How You Can Help Your Public Relations Provider Help You

A successful public relations effort requires input and engagement from both the PR provider AND the client. Here are seven ways a client can help their public relations provider help them.

Marketing

6 Ways to Wring All the Value from Your Earned Media Coverage

Press coverage can help your brand gain visibility and increase credibility — but not if no one sees it. What can you do to get more value from the media placements you've worked so hard to earn?

Growing a Business

Got an Unexpected Media Inquiry? Don't Panic — Do These 4 Things Instead.

When a reporter calls out of the blue, many people panic — or worse, they hide. Instead, take a deep breath and do these four things so you can determine the best way to respond.

Marketing

6 Ways to Move Your PR Efforts Forward During the Summer Slowdown

Does it seem like everyone, including reporters, is on vacation right now? Here are six ideas on how to use the summer slowdown to get ahead with your public relations program.

Social Media

Social Media Engagement Is Where the Magic Happens for Your Business

Social media can pay off for your business, but simply being present there isn't enough. Here's how to engage to get more from your efforts.

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