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Tim Johnson
Entrepreneur Leadership Network® Contributor
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You'll Never Succeed in a Complex Market Unless You Try These Strategies
Complex industries offer opportunities in market needs, potential profitability and expansion opportunities — but the key to being successful is developing and supporting a clearly differentiated value proposition that separates your organization from potential competitors. Here's how to do it.
5 Smart Marketing Strategies to Boost Investor Confidence and Thrive Under Their Scrutiny
Many investors think of marketing as more of a function to build brand awareness than to generate leads and sales — but it does both. Here's how to get your investors on board with your marketing plan.
5 Creative Ways to Earn Media Coverage Even When You Don't Have News
Positive, ongoing media coverage is more than just good brand awareness — but most organizations don't have news to share all the time. Marketing and PR teams need to get creative to keep that media coverage coming. Here are a few ideas.
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