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Entrepreneur Leadership Network Contributor
President and Chief Perception Engineer at 10 to 1 Public Relations
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The #VetDayPledge unites Americans around the simple message of thanking our veterans for their service.
For businesses of any size or maturity, a well-written press release remains one of the most cost-effective and easiest ways to successfully generate positive media coverage for a company.
Our job is to engineer strategies that will influence our target audience to change the way they think about something.
When speaking to reporters, don't forget your target audience and miss the opportunity to connect with them.
The biggest mistake companies make is failing to chip away at the corners of a large, long-term problem.
Whether you are aggressively trying to grow your company or simply survive, these public relations strategies will help pay dividends for companies in both the short and long term.
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