Josh Weiss

Josh Weiss

Entrepreneur Leadership Network Contributor
President and Chief Perception Engineer at 10 to 1 Public Relations

About Josh Weiss

An industry veteran with 20+ years experience in public relations and crisis communications, Josh launched 10 to 1 Public Relations in 2012 with an emphasis on building up a bank of good will for its clients to help them grow today while protecting against challenges tomorrow.

More From Josh Weiss

Marketing

How to Write a Press Release Reporters Will Actually Read

For businesses of any size or maturity, a well-written press release remains one of the most cost-effective and easiest ways to successfully generate positive media coverage for a company.
Success

How to Engineer What People Think of Your Business, Your Product and You

Our job is to engineer strategies that will influence our target audience to change the way they think about something.
Public Relations

When Talking to the Media, Use These Tactics to Connect with Your Target Audience

When speaking to reporters, don't forget your target audience and miss the opportunity to connect with them.
Prepare to Succeed

Learn This Useful Way to Approach 'Impossible to Solve' Problems

The biggest mistake companies make is failing to chip away at the corners of a large, long-term problem.
Marketing

Is It Time to Hibernate or Accelerate Your PR Efforts?

Whether you are aggressively trying to grow your company or simply survive, these public relations strategies will help pay dividends for companies in both the short and long term.