About Josh Weiss
An industry veteran with 20+ years experience in public relations and crisis communications, Josh launched 10 to 1 Public Relations in 2012 with an emphasis on building up a bank of good will for its clients to help them grow today while protecting against challenges tomorrow.
More From Josh Weiss
For businesses of any size or maturity, a well-written press release remains one of the most cost-effective and easiest ways to successfully generate positive media coverage for a company.
Our job is to engineer strategies that will influence our target audience to change the way they think about something.
When speaking to reporters, don't forget your target audience and miss the opportunity to connect with them.
Prepare to Succeed
The biggest mistake companies make is failing to chip away at the corners of a large, long-term problem.
Whether you are aggressively trying to grow your company or simply survive, these public relations strategies will help pay dividends for companies in both the short and long term.