Emma McKinstry

Emma McKinstry

Entrepreneur Leadership Network Writer
Founder & CEO

Emma is the founder & CEO of 418 Communications, a Lexington, KY-based boutique PR firm. Her work regularly results in coverage in top national, regional, and trade outlets. In 2020, Emma launched the DIY PR Hub to help entrepreneurs and others plan and execute successful DIY PR campaigns.


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What Is Earned and Owned Media? And How Can They Serve Your Business?

Reach new audiences by making these separate styles of publicity work simultaneously (and seamlessly) for you.

3 Invaluable Lessons for Media Outreach from Dale Carnegie's 'How to Win Friends and Influence People'

Improve the success of your media outreach efforts with these three tips from one of the most well-read business books of all time.

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