3 Invaluable Lessons for Media Outreach from Dale Carnegie's 'How to Win Friends and Influence People'
Improve the success of your media outreach efforts with these three tips from one of the most well-read business books of all time.
By Emma McKinstry •
Opinions expressed by Entrepreneur contributors are their own.
More than 30 million copies of Dale Carnegie's How to Win Friends and Influence People have been sold since the book was first published in 1936 – and for good reason. Carnegie's lessons about people are simple, effective and can be applied easily to any area of business that involves human interaction.
I've found that most, if not all, of Carnegie's teachings are relevant to my role as a communicator. Business communications is, after all, largely about "winning friends and influencing people', is it not? Whether you're crafting a social media post, putting together a formal announcement, or sending out a company e-newsletter, you're probably hoping to "win some friends' or "influence people' with your message.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
