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3 Invaluable Lessons for Media Outreach from Dale Carnegie's 'How to Win Friends and Influence People' Improve the success of your media outreach efforts with these three tips from one of the most well-read business books of all time.

By Emma McKinstry Edited by Michael Dolan

Opinions expressed by Entrepreneur contributors are their own.

Simon & Schuster

More than 30 million copies of Dale Carnegie's How to Win Friends and Influence People have been sold since the book was first published in 1936 – and for good reason. Carnegie's lessons about people are simple, effective and can be applied easily to any area of business that involves human interaction.

I've found that most, if not all, of Carnegie's teachings are relevant to my role as a communicator. Business communications is, after all, largely about "winning friends and influencing people', is it not? Whether you're crafting a social media post, putting together a formal announcement, or sending out a company e-newsletter, you're probably hoping to "win some friends' or "influence people' with your message.

When I re-read How to Win Friends recently, three particular lessons stood out as being critical to a successful media outreach effort.

Related: How to Get Media Coverage for Your Business

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