This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

8 Ways to Prepare for Public Relations Success Before reaching out to journalists to promote your business, lay the groundwork for greater success when the time is right.

By Michelle Garrett

Opinions expressed by Entrepreneur contributors are their own.

Distractions. All of us have probably been suffering from a few of them. Journalists are no different. That's why working on public relations (PR) efforts like media relations can be more challenging than ever right now.

As you consider how to get a reporter's attention, there may be elements you can focus on before you reach out to lay the groundwork for greater success when you're ready. Let's take a closer look at what we can do right now to prepare our PR efforts for success.

Eight ways to prepare for public relations success

Editor's Pick

Related Topics


Discover Your New Favorite Show or Movie with This App, Now $39.99 for Life

Think of this app as your very own, personalized guide to streaming film and TV.

Business News

McDonald's Is Making a Major Change to Its Burgers in 2024

The beloved Big Mac will also be getting a big makeover.

Thought Leaders

3 New Ways to Develop Laser-Like Focus

To boost focus in the face of distractions, you need a new approach to success.

Growing a Business

Serial Entrepreneur Turned VC Reveals 4 Numbers You Need to Know to Scale Your Company

If you're looking to attract investment or simply seeking to scale your business, there are four key numbers you should use as your guiding light.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.