8 Ways to Prepare for Public Relations Success Before reaching out to journalists to promote your business, lay the groundwork for greater success when the time is right.

Distractions. All of us have probably been suffering from a few of them. Journalists are no different. That's why working on public relations (PR) efforts like media relations can be more challenging than ever right now.

As you consider how to get a reporter's attention, there may be elements you can focus on before you reach out to lay the groundwork for greater success when you're ready. Let's take a closer look at what we can do right now to prepare our PR efforts for success.

Eight ways to prepare for public relations success