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News and Articles About Public Relations
4 Ways to Get Media Attention Without a Press Release
Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns
You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
5 Great Ways to Measure PR Success
There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
Power Up Your PR Strategy With Big Data
Using these large sets of information can help create stories that are targeted to your audience.
4 Insider Tips to Reach Tech Reporters
Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about.
7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz
In the age of social media, the best publicity stunt reverberates with many echoes.
Are Gun Bans the Right Political Move for Brands?
Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.
The 6 PR Tips Every Startup Should Employ
ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.
7 Ways to Leverage an App's Press Coverage with Investors
If you've already scored some good media coverage, use it to your benefit when trying to score funding.
The 5 Secret Ingredients Needed to Build a Great PR Team
Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
The 7 Critical Success Factors for a Services Business
Unlike with products, whether your business thrives depends almost entirely on you and your skills.
Taming Online Customer Bullies, Cranks and the Like
The anonymity of the Internet has changed the game for attacks on a business' reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive.
Chip R. Bell
Growing a Business
Build Credibility for Your Brand by Taking Home Industry Awards
First find the most appropriate awards to apply for, get your nominations in order and hope for the best.
Why 'Pixie-Dust' PR Programs Are Bad for Startups
Think that a short-term PR campaign will magically make your company an overnight success? Keep dreaming.
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