Public Relations

News and Articles About Public Relations

How Your Press Releases Can Grab the Most Attention

How Your Press Releases Can Grab the Most Attention

If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
Why Going Big on Social Media Can Backfire

Why Going Big on Social Media Can Backfire

Our ASK the Expert columnist PR maven Rebekah Epstein tells us why entrepreneurs should focus on only a few social media networks when looking to generate buzz.
What You Can Learn From Ashton Kutcher About Public Speaking

What You Can Learn From Ashton Kutcher About Public Speaking

The 'Jobs' actor's stirring acceptance speech at the Teen Choice Awards is earning him considerable respect among speechwriters.

Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's

PR maven Rebekah Epstein dishes on what not do when pitching to the media.
What to Do When No One Responds to Your Pitch Emails

What to Do When No One Responds to Your Pitch Emails

When your pitch emails go unanswered by members of the media, consider more subtle steps.
Apple to Investigate Alleged Death by iPhone

Apple to Investigate Alleged Death by iPhone

Relatives of a 23-year-old woman say she was fatally electrocuted after answering her mobile phone when it was charging.
10 Ways to Stop Being a Jerk. Signed, Your Publicist

10 Ways to Stop Being a Jerk. Signed, Your Publicist

It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
The $37 Investor: When Publicity Is Worth More Than Cash

The $37 Investor: When Publicity Is Worth More Than Cash

A web personality takes six budding startups under his wing and gives them each $37 in financing.
How to Apply PR Skills at Networking Events

How to Apply PR Skills at Networking Events

If you are your own brand, it makes sense that you should employ your professional acumen when presenting yourself to potential clients.
The Esquire Guy's Guide to Media Interviews

The Esquire Guy's Guide to Media Interviews

How to sound natural, deliver a difficult message, and the phases you should never say.
Abercrombie & Fitch:  Bad Business or Smart Targeting?

Abercrombie & Fitch: Bad Business or Smart Targeting?

Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
How to Get the Most From Your PR Firm

How to Get the Most From Your PR Firm

These eight tips can enrich a startup's experience with a public relations agency.
Crisis Mode: How to React Over Social Media

Crisis Mode: How to React Over Social Media

Start by acting like a human, not a marketing robot.
Richard Branson on Building a Strong Reputation

Richard Branson on Building a Strong Reputation

Virgin Group's founder on why earning the trust of investors, future partners and suppliers rests on building a strong personal reputation.
3 Ways to Spark Celebrity Buzz Around Your Product

3 Ways to Spark Celebrity Buzz Around Your Product

Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
7 Steps to Get Publicity for Your Business

7 Steps to Get Publicity for Your Business

Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist

Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
10 Questions to Ask Before Hiring a PR Firm

10 Questions to Ask Before Hiring a PR Firm

From measuring success to costs and services, here's what you need to know before turning to a public relations firm.
Tips for Pitching the Media

Tips for Pitching the Media

Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.
The 10 Worst PR Disasters of 2012

The 10 Worst PR Disasters of 2012

The events that shook companies to their core, derailed political campaigns, and nearly sank a high-powered nonprofit.
How We Made $10,000 Using These 5 Content Marketing Tactics

How We Made $10,000 Using These 5 Content Marketing Tactics

The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
An 8-Step Guide to Managing Negative PR

An 8-Step Guide to Managing Negative PR

Follow these tips for bouncing back from a bad public relations situation.
3 Ways to Land Media Attention Without a News Pitch

3 Ways to Land Media Attention Without a News Pitch

Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.

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