Public Relations

News and Articles About Public Relations

5 Reasons That Reporter Isn't Calling You Back
Media Coverage

5 Reasons That Reporter Isn't Calling You Back

A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
Gil Rudawsky
Malaysia Airlines Scraps Ill-Conceived 'Bucket List' Promotion
Mistakes

Malaysia Airlines Scraps Ill-Conceived 'Bucket List' Promotion

Following the tragedies of Flight 370 and Flight 17, Malaysia Airlines rolled out -- and then promptly scrapped -- a contest asking consumers to describe their bucket lists.
Geoff Weiss
Though Few Have, Now Is the Right Time to Embrace Video Earnings Calls

Though Few Have, Now Is the Right Time to Embrace Video Earnings Calls

Public companies have much to gain from the power of video to showcase their executives and their message.
Ben Chodor
You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites
Public Relations

You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites

The language professional peers understand is often confounding to the audience waiting to listen to your story.
Jennifer Connelly
Are You Ready for a PR Firm?
Public Relations

Are You Ready for a PR Firm?

Before you reach out to a public-relations firm, make sure you answer these three questions.
Scott Willyerd
5 Steps Toward Building Influence as a Great Thought Leader
Thought Leadership

5 Steps Toward Building Influence as a Great Thought Leader

Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand.
Shana Starr
A PR Insider Reveals the Secret Lives of Successful People
Habits

A PR Insider Reveals the Secret Lives of Successful People

The popular images of what makes for success is really a recipe for burnout that successful people know to avoid.
Katherine Keller
How Scoring Celebrity Clients Can Take Your Business to the Next Level
Celebrities

How Scoring Celebrity Clients Can Take Your Business to the Next Level

High-profile customers confer benefits beyond the sheer monetary value of the stipend.
Marley Majcher
4 Ways Startups Can Build Relationships With Reporters
Press coverage

4 Ways Startups Can Build Relationships With Reporters

If you think reporters are scary, don't. They're human beings, too.
Is Your Startup Ready for the Spotlight?
Success Stories

Is Your Startup Ready for the Spotlight?

Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.
Nina Zipkin
Strategic Tips for Writing Contributed Articles
Public Relations

Strategic Tips for Writing Contributed Articles

PR firms need to do a better job of educating clients about what's required of them in the age of the Internet.
Rebekah Epstein
4 Ways to Get Media Attention Without a Press Release
Press coverage

4 Ways to Get Media Attention Without a Press Release

Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.
John Egan
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns
Public Relations

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
Heather Whaling
5 Great Ways to Measure PR Success
Public Relations

5 Great Ways to Measure PR Success

There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
Rebecca Scully