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7 Questions to Ask Before You Embark on a PR Program
You may think you're ready to hire an agency, but are you really? Test yourself with these queries.
Follow This 5-Step Process to Create Your Own Free Press
By systematically outlining your expertise and what you have to say, you can generate publicity that drives sales.
Corporate Social Responsibility
7 Steps to Up Your Corporate Social Responsibility Game
Ever hear of blood diamonds? They're one reason you should keep reading.
7 Tech Solutions to Rev Up Your PR Efforts
Ditch your old tactics, and bring on these innovative tools.
How You Can Take Advantage of the Online Video Trend
Online video never stopped being a legitimate marketing tool. Here are two things your startup should do.
How Social Media Can Help With PR
Rather than looking at social media as just a marketing tool, start looking at it as a brand image one.
5 PR Hacks for Tech Companies
Without the right marketing and publicity efforts, target audiences may never learn about products and services companies are offering.
4 Things to Consider Before You Get a PR Team
How to know if you're really ready for the media coverage you crave.
3 Horrible Press Release Habits to Break
Your professors bear some blame; they lauded florid writing and set minimum lengths for papers. Here are a few salient points for crafting tighter releases.
The Golden Age: How the PR Industry Is Coming Into its Own
Technology is helping to bring public relations out of the shadowy realm between marketing and advertising.
The 3 Forces That Will Pre-Sell Your Products for You
Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.
Dan S. Kennedy
The Basics of Getting the PR Your Business Needs
If you are going to hire a person or firm to create and share your brand's information, here are a few things to keep in mind.
How Targeted Press Efforts Raise Your Bottom Line
Entrepreneurs who ignore news sources and PR tactics may be left out in the cold.
4 Ways to Get Publicity on a Budget
Having a media presence can do wonders for your company, and it doesn't require you to spend a fortune on a PR team.
Business Lesson from the Success of the 'Fast and Furious' Franchise
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