Public Relations

News and Articles About Public Relations

Pitching

Pitch Perfect: 4 Steps to Capture the Media's Attention

There is a way to get your pitch in the small pile that actually gets read – and ends up as stories. It just takes a few insider secrets.
Angela Jia Kim and Rachel Hofstetter
8 Resolutions for Improving Your Business and Your Life
Goals

8 Resolutions for Improving Your Business and Your Life

Being more organized and thrifty helps at work and everywhere else.
John Pilmer
How to Avoid Journalists' 5 Worst Pitching Peeves
Press coverage

How to Avoid Journalists' 5 Worst Pitching Peeves

PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
7 Must-Do Tips for Startups to Generate Good PR
Public Relations

7 Must-Do Tips for Startups to Generate Good PR

Find your dream news outlet and craft a pitch that is free of BS.
Jonathan Long
5 Crisis Management Tips Olivia Pope Would Endorse
Scandal

5 Crisis Management Tips Olivia Pope Would Endorse

It's always a rude surprise when the walls of a reputation come tumbling down, but also a chance to rebuild.
Jennifer Connelly
The Do's and Don'ts of Press Releases (Infographic)
Press coverage

The Do's and Don'ts of Press Releases (Infographic)

What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.
Kevin Allen
The 6 Worst Press-Release Topics That Startups Pitch
Public Relations

The 6 Worst Press-Release Topics That Startups Pitch

Often an announcement can be rejiggered to bounce a newsworthy element to the top.
Brittany Walters-Bearden
How You Can Generate Effective PR With a Limited Budget
Public Relations

How You Can Generate Effective PR With a Limited Budget

Here are tips on strategy and execution that any small business can follow to achieve PR success.
Make a Splash With Less Effort By Using These 7 Pro PR Tips
Public Relations

Make a Splash With Less Effort By Using These 7 Pro PR Tips

There are greater opportunities beyond press releases for gaining attention for your startup.
Matthew Toren
Why You Should Rethink Using a PR Firm
Thought Leaders

Why You Should Rethink Using a PR Firm

Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
Kelsey Meyer
Uber Rides Into New PR Storm Over Digging Dirt on Hostile Press
Marketing mistakes

Uber Rides Into New PR Storm Over Digging Dirt on Hostile Press

A senior vice president said the company should hire investigators to expose details of critics' private lives.
Geoffrey Smith
5 PR Strategies for the Busy Entrepreneur
Online Marketing

5 PR Strategies for the Busy Entrepreneur

Public relations pays off big if you can devote the time for it, but these tactics serve as an appropriate, effective substitute.
Jayson DeMers
8 Questions to Ask Before Hiring a PR Firm
Public Relations

8 Questions to Ask Before Hiring a PR Firm

Like any investment, the decision should not be made lightly.
Zach Cutler
If You Want to Land a TV Spot, Know It's All About Timing
Television

If You Want to Land a TV Spot, Know It's All About Timing

Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
Deborah Mitchell