Public Relations

News and Articles About Public Relations

The Making of a Perfect Speech, Courtesy of Martin Luther King, Jr.

What all communicators can learn from one of the greatest speeches in American history.

How OfficeMax Failed on the PR Front...Twice

OfficeMax's insensitive letter to 'Daughter Killed in Car Crash' is being blamed on Big Data. But all the blame rests with the company.

PR Lessons for Bridge Scandal-Hit Chris Christie

As the New Jersey governor deals with the political fallout, here are some almost-PR disasters and what the companies did to get out of them.

Find More Work With These 4 Pointers

Prevent a slow period by taking on more work than you need. Here are some suggestions to get there.

How to Get Publicity for Your Crowdfunding Campaign

Media coverage for your crowdfunding project will help attract backing and build brand awareness. Learn how you can get the press interested in your project.

A Racist Sign at Sonic and 5 Other Franchise PR Disasters

From YouTube gross-outs to hashtag horror stories, check out these six PR nightmares at U.S. franchises.

Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.

How to Generate Publicity on a Shoe-String Budget

Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.

The 10 Best Comments in the Zappos-Kanye War

After Kanye West took a stab at Zappos's products, the company fought back and some clever commenters joined in.

How to Separate the PR Pros from the Posers

With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.

Like McDonald's Before It, JPMorgan Suffers a Hashtag Hijacking on Twitter

Amid bad press and federal scrutiny, the nation's largest bank needed a publicity win. But it got just the opposite.

Has the Oprah Effect Diminished?

A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?

4 Tips for Crafting the Perfect Pitch

So you want media coverage? Join the club. Here's how to stand out from the crowd.

Have a Burning Business Question? Ask the Expert.

Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up

How Your Alma Mater Can Jumpstart Your PR

In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.

5 Tips for Getting the Most Out of Your PR Agency

Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.

How This Startup Turned an Inventory Nightmare into a Customer Gold Mine

The founder of OrigAudio opens up into how he turned a hard-knock situation into 8,000 new customers.

Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.

7 Ways to Stop Wasting Everyone's Time and Get the Press Coverage You Want

A lot of entrepreneurs are still approaching their PR strategy with outdated, inefficient methods. Here's how to get noticed without annoying anyone.

Age is Just a Number in the World of PR

Our ASK the Expert maven Rebekah Epstein provides advice about entering the world of PR at any age.

How to Make Company Announcements in Buzzworthy Ways

With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.

How Your Press Releases Can Grab the Most Attention

If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.

Why Going Big on Social Media Can Backfire

Our ASK the Expert columnist PR maven Rebekah Epstein tells us why entrepreneurs should focus on only a few social media networks when looking to generate buzz.

What You Can Learn From Ashton Kutcher About Public Speaking

The 'Jobs' actor's stirring acceptance speech at the Teen Choice Awards is earning him considerable respect among speechwriters.

Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's

PR maven Rebekah Epstein dishes on what not do when pitching to the media.

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