News and Articles About Public Relations
A lot of entrepreneurs are still approaching their PR strategy with outdated, inefficient methods. Here's how to get noticed without annoying anyone.
Our ASK the Expert maven Rebekah Epstein provides advice about entering the world of PR at any age.
With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
Our ASK the Expert columnist PR maven Rebekah Epstein tells us why entrepreneurs should focus on only a few social media networks when looking to generate buzz.
The 'Jobs' actor's stirring acceptance speech at the Teen Choice Awards is earning him considerable respect among speechwriters.
PR maven Rebekah Epstein dishes on what not do when pitching to the media.
When your pitch emails go unanswered by members of the media, consider more subtle steps.
Relatives of a 23-year-old woman say she was fatally electrocuted after answering her mobile phone when it was charging.
It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
A web personality takes six budding startups under his wing and gives them each $37 in financing.
If you are your own brand, it makes sense that you should employ your professional acumen when presenting yourself to potential clients.
How to sound natural, deliver a difficult message, and the phases you should never say.
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
These eight tips can enrich a startup's experience with a public relations agency.
Start by acting like a human, not a marketing robot.
Virgin Group's founder on why earning the trust of investors, future partners and suppliers rests on building a strong personal reputation.
Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
From measuring success to costs and services, here's what you need to know before turning to a public relations firm.
Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.
The events that shook companies to their core, derailed political campaigns, and nearly sank a high-powered nonprofit.