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A Tiny College Offers PR Crisis Lesson Businesses Should Study
When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
The 10 Things You Must Do When Distributing Your Press Release
In today's world, it's not enough to simply post a few words about your company's latest news and take the rest of the week off.
Lisa Hoover McGreevy
4 Requirements for Self-Serve Media Relations
Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
10 Ways for Startups to Score Media Coverage
How do you stand out and obtain attention for your startup from the strongest outlets?
11 Ways to Keep Your Press Releases From Being Ignored
What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.
How to Master the Two Key Parts of Your Online Presence
Discover the essential elements of email marketing and social media that will make your online marketing a success.
5 Ways Besides Social Media to Get Publicity for Your Family Business
There is no underestimating the business importance of your web presence but TV, radio and newspapers remain relevant and accessible.
5 Tips for Choosing a PR Firm In Asia
The vast and increasing prosperous market is alluring but navigating the many diverse cultures requires good help.
How to Get Better Press Than Your Competitors
Certain media tactics can help you garner more press coverage and increase your share of voice compared to your competitors.
4 Ways for Entrepreneurs to Inspire Confidence Even When Talking About Failure
Subtle shifts in emphasis and focus can have a big effect on how you are perceived by the people you need to listen to you.
Cut Through the Online Noise. 5 Publicity Tips From a PR Pro.
Technology makes it easier to communicate but getting press can be tough. Here are pointers on how to break through the clutter and stand out.
Why Every Startup Needs a Press Kit
Press kits eliminate as much of the effort that would otherwise go into journalism as possible. Here is how to ensure your kit is top-notch.
Jim Glade and Andrew Wight
9 Must-Read Marketing Ebooks for Every Startup Founder
If you know you want to do more with marketing, but you're not sure where to start, spend some time with these resources.
5 PR Jargon Words You Absolutely Need to Know
By learning the PR lingo, you can pitch outlets more effectively.
Angela Jia Kim and Rachel Hofstetter
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