Public Relations

News and Articles About Public Relations

4 Ways to Get Media Attention Without a Press Release
Press coverage

4 Ways to Get Media Attention Without a Press Release

Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.
John Egan
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns
Public Relations

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
Heather Whaling
5 Great Ways to Measure PR Success
Public Relations

5 Great Ways to Measure PR Success

There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
Rebecca Scully
Power Up Your PR Strategy With Big Data
Big Data

Power Up Your PR Strategy With Big Data

Using these large sets of information can help create stories that are targeted to your audience.
Zach Cutler
4 Insider Tips to Reach Tech Reporters
Press coverage

4 Insider Tips to Reach Tech Reporters

Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about.
Zach Cutler
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7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz
Public Relations

7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz

In the age of social media, the best publicity stunt reverberates with many echoes.
Sheena Tahilramani
Are Gun Bans the Right Political Move for Brands?
Public Relations

Are Gun Bans the Right Political Move for Brands?

Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.
The 6 PR Tips Every Startup Should Employ
Public Relations

The 6 PR Tips Every Startup Should Employ

ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.
Shana Starr
7 Ways to Leverage an App's Press Coverage with Investors
Finance

7 Ways to Leverage an App's Press Coverage with Investors

If you've already scored some good media coverage, use it to your benefit when trying to score funding.
Zach Cutler
The 5 Secret Ingredients Needed to Build a Great PR Team
Public Relations

The 5 Secret Ingredients Needed to Build a Great PR Team

Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
Craig Cincotta
The 7 Critical Success Factors for a Services Business
Growth Strategies

The 7 Critical Success Factors for a Services Business

Unlike with products, whether your business thrives depends almost entirely on you and your skills.
Martin Zwilling
Taming Online Customer Bullies, Cranks and the Like
Reputation Management

Taming Online Customer Bullies, Cranks and the Like

The anonymity of the Internet has changed the game for attacks on a business' reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive.
Chip R. Bell
Build Credibility for Your Brand by Taking Home Industry Awards
Growing a Business

Build Credibility for Your Brand by Taking Home Industry Awards

First find the most appropriate awards to apply for, get your nominations in order and hope for the best.
Zach Cutler
Why 'Pixie-Dust' PR Programs Are Bad for Startups
Public Relations

Why 'Pixie-Dust' PR Programs Are Bad for Startups

Think that a short-term PR campaign will magically make your company an overnight success? Keep dreaming.
Melissa Cohen