News and Articles About Public Relations
As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.
Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Elevate your company's bottom line by realizing your brand's full potential.
We should treat our work hours like billable hours to maximize productivity.
For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
What all communicators can learn from one of the greatest speeches in American history.
OfficeMax's insensitive letter to 'Daughter Killed in Car Crash' is being blamed on Big Data. But all the blame rests with the company.
As the New Jersey governor deals with the political fallout, here are some almost-PR disasters and what the companies did to get out of them.
Prevent a slow period by taking on more work than you need. Here are some suggestions to get there.
Media coverage for your crowdfunding project will help attract backing and build brand awareness. Learn how you can get the press interested in your project.
From YouTube gross-outs to hashtag horror stories, check out these six PR nightmares at U.S. franchises.
Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.
Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.
After Kanye West took a stab at Zappos's products, the company fought back and some clever commenters joined in.
With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
Amid bad press and federal scrutiny, the nation's largest bank needed a publicity win. But it got just the opposite.
A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?
So you want media coverage? Join the club. Here's how to stand out from the crowd.
Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up
In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
The founder of OrigAudio opens up into how he turned a hard-knock situation into 8,000 new customers.
The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
A lot of entrepreneurs are still approaching their PR strategy with outdated, inefficient methods. Here's how to get noticed without annoying anyone.
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