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News and Articles About Public relations

How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz

How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz

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Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
February 1, 2012 in Social Media
12 Ways to Become a Recognized Expert

12 Ways to Become a Recognized Expert

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Getting quoted, giving speeches and writing articles are great ways to market your business.
November 14, 2011 in Public Relations
How to Maintain Clients' Trust While Managing a Crisis

How to Maintain Clients' Trust While Managing a Crisis

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Don't wait until trouble hits to plan a response to an emergency. Here are some long- and short-term strategies to help you weather any storm.
November 8, 2011 in Insurance
Is Any Publicity Good Publicity?

Is Any Publicity Good Publicity?

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In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
November 2, 2011 in Online Marketing
From Entrepreneur to Icon in Five Steps

From Entrepreneur to Icon in Five Steps

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As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority.
September 22, 2011 in Branding
How to Get Your Product into the Hands of a Celebrity

How to Get Your Product into the Hands of a Celebrity

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Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
September 19, 2011 in Branding
Five Truths About Social Media Marketing

Five Truths About Social Media Marketing

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Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
July 29, 2011 in Social Media
Five Lies About Social Media Marketing

Five Lies About Social Media Marketing

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Social-media makes even the best marketers forget everything they already know about marketing.
July 26, 2011 in Social Media
A Lesson in Apologies from TOMS Shoes

A Lesson in Apologies from TOMS Shoes

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When negative backlash mounted, the folks at TOMS Shoes quickly mobilized to quell the Web tumult. Here are three keys to a great apology.
July 26, 2011 in Public Relations
Video: Insights: The Best Way to Engage Industry InfluencersPlay Video

Insights: The Best Way to Engage Industry Influencers (Video)

Business guru Guy Kawasaki on why a ground-up approach may be a good way to gain traction in your market.
June 20, 2011 in Public Relations
Video: John Jantsch on Building Better Relationships, Faster, Using Social MediaPlay Video

John Jantsch on Building Better Relationships, Faster, Using Social Media (Video)

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The business author talks about following up with people you want to connect with on social media.
May 19, 2011 in Social Media
Tips to Consider When You're Ready to Sell

Tips to Consider When You're Ready to Sell

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HARO founder Peter Shankman shares insight from the sale of his business.
May 12, 2011 in Selling Your Biz
Inside the Mind of Go Daddy's Controversial Founder

Inside the Mind of Go Daddy's Controversial Founder

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Bob Parsons on his unapologetic approach to business and life.
April 5, 2011 in The 'Treps
How to Build Your Own Brand Buzz

How to Build Your Own Brand Buzz

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You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.
January 25, 2011 in PR Basics
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