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News and Articles About Public Relations
Pitch Perfect: 4 Steps to Capture the Media's Attention
There is a way to get your pitch in the small pile that actually gets read – and ends up as stories. It just takes a few insider secrets.
Angela Jia Kim and Rachel Hofstetter
8 Resolutions for Improving Your Business and Your Life
Being more organized and thrifty helps at work and everywhere else.
How to Avoid Journalists' 5 Worst Pitching Peeves
PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
7 Must-Do Tips for Startups to Generate Good PR
Find your dream news outlet and craft a pitch that is free of BS.
5 Crisis Management Tips Olivia Pope Would Endorse
It's always a rude surprise when the walls of a reputation come tumbling down, but also a chance to rebuild.
The Do's and Don'ts of Press Releases (Infographic)
What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.
The 6 Worst Press-Release Topics That Startups Pitch
Often an announcement can be rejiggered to bounce a newsworthy element to the top.
How You Can Generate Effective PR With a Limited Budget
Here are tips on strategy and execution that any small business can follow to achieve PR success.
Small Business PR
Make a Splash With Less Effort By Using These 7 Pro PR Tips
There are greater opportunities beyond press releases for gaining attention for your startup.
Why You Should Rethink Using a PR Firm
Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
Uber Rides Into New PR Storm Over Digging Dirt on Hostile Press
A senior vice president said the company should hire investigators to expose details of critics' private lives.
5 PR Strategies for the Busy Entrepreneur
Public relations pays off big if you can devote the time for it, but these tactics serve as an appropriate, effective substitute.
8 Questions to Ask Before Hiring a PR Firm
Like any investment, the decision should not be made lightly.
If You Want to Land a TV Spot, Know It's All About Timing
Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
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