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News and Articles About Reputation management

In the Face of Ruinous Online Reviews, Businesses Today Are Turning the Tables
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If the internet has created a space where consumers are free to sound off at will on sites like Yelp, to what extent do business owners have the right to respond?
April 14, 2014 in Grow Your Business
No Brown M&M's: What Van Halen's Insane Contract Clause Teaches Entrepreneurs

No Brown M&M's: What Van Halen's Insane Contract Clause Teaches Entrepreneurs

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What was thought of a case of rock star excess actually provides a powerful business lesson.
March 24, 2014 in Grow Your Business
Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism

Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism

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Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
March 5, 2014 in Grow Your Business
Want Clients to Know You Before a Pitch? Write a Book.

Want Clients to Know You Before a Pitch? Write a Book.

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Being an author can help you expand your network of customers by making you an authority on a topic.
February 28, 2014 in Marketing
One Woman's Nasty Emails Go Public, So She Apologizes

One Woman's Nasty Emails Go Public, So She Apologizes

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A Cleveland-area job list manager goes off on young job seekers who contacted her for help. Unfortunately for her, the internet can be equally as unkind.
February 26, 2014 in Marketing
An Exercise in Compromise: How to Agree to Disagree

An Exercise in Compromise: How to Agree to Disagree

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A healthy corporate culture ultimately hinges upon a leader's ability to make diplomatic compromises.
February 26, 2014 in Leadership
7 Deadly Sins Businesses Make With Their Reputation

7 Deadly Sins Businesses Make With Their Reputation

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Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
February 14, 2014 in Online Marketing
Paula Deen Is Cooking Up a Comeback

Paula Deen Is Cooking Up a Comeback

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Paula Deen has received a $75 to $100 million cash injection from private-equity firm Najafi Companies, as a concentrated and passionate fan base continues to rally around the embattled chef.
February 12, 2014 in Venture Capital
Yelp Listings, Reviews to Be Featured in Yahoo Search Results

Yelp Listings, Reviews to Be Featured in Yahoo Search Results

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With the partnership, Yahoo's data on local businesses is about to get a lot more detailed.
February 10, 2014 in News and Trends

4 Steps to Establishing Your Business on Review Sites

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If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
January 14, 2014 in Online Marketing
The People in Your Life Are Your Personal Brand Team

The People in Your Life Are Your Personal Brand Team

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Your family, friends and colleagues in many ways become your brand. It's important to create a team of people that reflect how you want to live your brand.
January 10, 2014 in Business Management
Make Your Voice and Look an Active Part of Your Brand

Make Your Voice and Look an Active Part of Your Brand

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How you sound and dress influence how people perceive you, so be thoughtful and consistent.
December 17, 2013 in Branding
Are You Putting Your Company's Good Standing At Risk?

Are You Putting Your Company's Good Standing At Risk?

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It can take hours, and hundreds of dollars in added fees, to try to figure out why your company has been placed in bad standing by the state. Here's how to avoid that.
December 12, 2013 in Legal Center
Why Reputation Management Is Critical to Your Personal Brand

Why Reputation Management Is Critical to Your Personal Brand

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As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
December 9, 2013 in Branding
A Device That Counts a Business's Facebook 'Likes' in Real Time

A Device That Counts a Business's Facebook 'Likes' in Real Time

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Fliike can be placed on store counters or in cafe windows where observers can watch the business's reputation ratchet up via the old-school, analog flip display.
November 27, 2013 in Marketing
Connect With Angry Customers Before They Yelp

Connect With Angry Customers Before They Yelp

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The app OwnerLists establishes a direct line of communication between business owners and their customers, allowing them to respond directly to negative reviews.
November 14, 2013 in Customer Loyalty and Retention
How to Handle Negative Online Reviews

How to Handle Negative Online Reviews

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Our PR expert Ivan Ristic discusses how businesses should handle negative comments on social media and review sites like Yelp.
November 13, 2013 in Social Media
Yelp Co-Founder: 'There Has Never Been Any Amount of Money You Could Pay Us to Manipulate Reviews'

Yelp Co-Founder: 'There Has Never Been Any Amount of Money You Could Pay Us to Manipulate Reviews'

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During a recent reddit AMA, Jeremy Stoppelman fielded questions from business owners about the site's alleged poor practices.
November 11, 2013 in Social Media
How to Search Your Soul to Get Through a Crisis

How to Search Your Soul to Get Through a Crisis

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When things go wrong, we look around for whom to blame. Often, we could benefit from a mirror.
November 1, 2013 in Business Management
Questions You Need to Consider Before Retweeting Anything on Twitter

Questions You Need to Consider Before Retweeting Anything on Twitter

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How to avoid passing on a sketchy tweet that could risk your and your startup's reputation.
October 30, 2013 in Social Media
How to Take Control of Your Business' Online Reputation

How to Take Control of Your Business' Online Reputation

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Four tips you can implement today to improve your ratings on review sites.
October 17, 2013 in Customer Loyalty and Retention
10 Ways to Promote Yourself to Entrepreneurial Success

10 Ways to Promote Yourself to Entrepreneurial Success

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It's not enough if you think you're special. Others should think you are too.
October 10, 2013 in Marketing Basics
Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

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Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'
September 30, 2013 in Management & Operations
Why Barilla's CEO Has Demographics Working Against Him

Why Barilla's CEO Has Demographics Working Against Him

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Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
September 30, 2013 in Branding
How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

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In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.
September 26, 2013 in Online Marketing

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