Reputation Management

News and Articles About Reputation Management

The 7 Essential Steps to Monitoring Your Online Reputation

The 7 Essential Steps to Monitoring Your Online Reputation

A simple step-by-step guide to staying on top of what’s said about you and your company online.
Right or Wrong, You’re Not Going to Win the Argument With the Customer

Right or Wrong, You’re Not Going to Win the Argument With the Customer

Your profits may take a hit, but it's usually better to just refund or credit a client who feels wronged.
4 Basics for Building (or Repairing) Your Personal Brand

4 Basics for Building (or Repairing) Your Personal Brand

The foundation for a strong personal brand is seeing yourself as others do and sincerely living your values.
Beware of a New Kind of Business Identity Theft

Beware of a New Kind of Business Identity Theft

Cyber criminals are hacking into review sites to post false information about a business or illegitimate reviews. Find out what you should do.
SeaWorld, Southwest Airlines Terminate Partnership Amid 'Blackfish' Fallout

SeaWorld, Southwest Airlines Terminate Partnership Amid 'Blackfish' Fallout

While the companies chalked it up to 'shifting priorities,' the announcement comes on the heels of widespread urgings by animal activists.
Most Companies Don't Get How Customer Service on Social Media Works

Most Companies Don't Get How Customer Service on Social Media Works

A new survey shows that 80 percent of companies think they're doing a great job, but only 8 percent of customers think so.
Every Little Thing You Do Adds Up to Your Personal Brand

Every Little Thing You Do Adds Up to Your Personal Brand

Are you the total package? Work to create the best version of you.
Taming Online Customer Bullies, Cranks and the Like

Taming Online Customer Bullies, Cranks and the Like

The anonymity of the Internet has changed the game for attacks on a business' reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive.
PR is the Star of Our Integrated Communications Universe

PR is the Star of Our Integrated Communications Universe

Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.
3 Free Websites to Organically Grow Your Presence Online

3 Free Websites to Organically Grow Your Presence Online

Get your name other there with these platforms where you can show off your expertise.
The Price is Right: Turning a Profit in the Event Planning Business

The Price is Right: Turning a Profit in the Event Planning Business

Learn how to set prices that are high enough to keep your profitable but not high enough to scare away prospective customers.
Brilliant or Burned: Why Managing Your Reputation is Crucial to Success

Brilliant or Burned: Why Managing Your Reputation is Crucial to Success

Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
NSA's Cryptic Tweet Was Actually a Recruiting Tool

NSA's Cryptic Tweet Was Actually a Recruiting Tool

The surveillance agency tweeted out a scrambled message on Monday meant to draw in would-be code breakers.
In the Face of Ruinous Online Reviews, Businesses Today Are Turning the Tables

In the Face of Ruinous Online Reviews, Businesses Today Are Turning the Tables

If the internet has created a space where consumers are free to sound off at will on sites like Yelp, to what extent do business owners have the right to respond?
No Brown M&M's: What Van Halen's Insane Contract Clause Teaches Entrepreneurs

No Brown M&M's: What Van Halen's Insane Contract Clause Teaches Entrepreneurs

What was thought of a case of rock star excess actually provides a powerful business lesson.
Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism

Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism

Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
Want Clients to Know You Before a Pitch? Write a Book.

Want Clients to Know You Before a Pitch? Write a Book.

Being an author can help you expand your network of customers by making you an authority on a topic.
One Woman's Nasty Emails Go Public, So She Apologizes

One Woman's Nasty Emails Go Public, So She Apologizes

A Cleveland-area job list manager goes off on young job seekers who contacted her for help. Unfortunately for her, the internet can be equally as unkind.
An Exercise in Compromise: How to Agree to Disagree

An Exercise in Compromise: How to Agree to Disagree

A healthy corporate culture ultimately hinges upon a leader's ability to make diplomatic compromises.
7 Deadly Sins Businesses Make With Their Reputation

7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Paula Deen Is Cooking Up a Comeback

Paula Deen Is Cooking Up a Comeback

Paula Deen has received a $75 to $100 million cash injection from private-equity firm Najafi Companies, as a concentrated and passionate fan base continues to rally around the embattled chef.
Yelp Listings, Reviews to Be Featured in Yahoo Search Results

Yelp Listings, Reviews to Be Featured in Yahoo Search Results

With the partnership, Yahoo's data on local businesses is about to get a lot more detailed.

4 Steps to Establishing Your Business on Review Sites

If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
The People in Your Life Are Your Personal Brand Team

The People in Your Life Are Your Personal Brand Team

Your family, friends and colleagues in many ways become your brand. It's important to create a team of people that reflect how you want to live your brand.
Make Your Voice and Look an Active Part of Your Brand

Make Your Voice and Look an Active Part of Your Brand

How you sound and dress influence how people perceive you, so be thoughtful and consistent.

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