Reputation Management: Page 10

Growing a Business

7 Types of People Who Could Sink Your Brand

If your front-desk person is rude, if you don't keep an eye on your competitors or if you've somehow soured a relationship with a reporter, your business could be in big trouble.

Marketing

5 Ways to Capture Audience Attention and Drive Content Performance

Legitimizing your reputation and really getting to know potential customers are only a couple of ways to make sure your content is effective.

Growing a Business

6 Reasons Why Amazon Product Reviews Matter to Merchants

How buyers and sellers alike benefit from the company's legendary online reviews.

Growth Strategies

Bridging The Gap: Attracting Offline Shoppers To Your E-Commerce Startup

E-commerce startups can bridge these gaps and sharpen their value propositions by focusing on five key areas of online reputation, delivery and logistics, warranty and returns, customer service support and shopping experience.

Growing a Business

Why Online Reputation Management Is Like Brushing Your Teeth

You don't wait until your teeth are rotting and gross before you clean them, do you? Don't wait until your online reputation is a mess either before you decide to take care of it.

Growing a Business

5 Ways to Embrace Online Reviews -- Good or Bad -- and Win New Customers

There's no getting around cyber-savvy critics. Here's how to use them to your advantage.

Social Media

'Yelp For People' Co-Founder: Your Hate Only Fuels My Resolve to Launch Peeple

Our exclusive Q&A with Julia Cordray, the brassy CEO behind the Internet's most hated app.

Employee Experience & Recruiting

How to Handle the Disgruntled Employee Out to Sabotage Your Business

An unhappy team member can be your worst enemy if he or she is seeking revenge. Here's how to prevent an insider from destroying your brand.

Marketing

Star Ratings Matter Just as Much as (If Not More Than) Online Reviews

Research shows how even an average 3-star rating for your business can hurt your bottom line.

Growing a Business

6 Steps to Control Your Merchant Reputation on Amazon

Staying on top of feedback should be a top priority when dealing with the online retailer.

Marketing

5 Rules for Stand-Out Marketing Campaigns

These steps helped an old company achieve record growth, and they can help your business too.

Branding

5 Steps to Fix Your Personal Brand When Insults Stick

How do you redirect public perceptions when criticisms stick, especially if these labels are based in reality?

Growing a Business

Inside the Mind of the Modern Intern: 5 Things You Need to Know

Internships should include compensation and opportunity for mentoring.

Growing a Business

Battling Brand Sabotage: The Angry Critic

Only one negative online review can destroy your company's reputation. Here's how to prevent that from happening.

Leadership

3 Steps to Repair a Damaged Reputation

Has your personal brand suffered a serious blow or maybe even sabotage?