Reputation management
BY Lambeth Hochwald
How five companies messed up -- and what they should have done. 4 Ways to Spring Clean Your Brand
BY Karen Leland
Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season. Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)
BY Kevin Allen
A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms. The Ethics Coach on How to Maintain the Integrity of Your Brand
BY Gael O'Brien
The Ethics Coach offers advice on managing trust and protecting reputation. Can Lance Armstrong Rebuild His Brand?
BY Brian Patrick Eha
The former professional cyclist whose mythic comeback story captivated the world now faces a crisis of trust and an opportunity for redemption. Here's what entrepreneurs can learn from his story. What to Do When Customers Get Mean on Social Media
BY Scott Levy
How dealing with angry customers can be an opportunity to show the world how your company cares about customer service. 5 Ways Social Media Can Ruin Your Reputation
BY Lewis Howes
From unflattering photos to leaving commentators hanging, here's how you could be damaging your reputation on social media and not even know it. Yelp to Business Owners: Don't Try to Game Our System
BY Jason Fell
Popular user-review site launches Consumer Alert system to crack down on companies paying for reviews. Got a Bad Yelp Review? Here's What to Do
BY Jason Fell
Consider these three steps for turning a negative review into a positive outcome. Projecting a Professional Image on LinkedIn
BY Ted Prodromou
You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile. In a PR Crisis, There's No Room for 'No Comment'
BY Barbara Findlay Schenck
When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements. Keeping Passwords Out of the Hands of Hackers
BY Riva Richmond
Password thefts at LinkedIn, eHarmony are a cautionary tale for other companies. How to Repair a Damaged Reputation Online
BY Gwen Moran
Online rumors got your brand down? Get ready to fight back. 
