Reputation Management

News and Articles About Reputation Management

7 Ways to Use Negative Customer Feedback to Beat the Competition
Customer Feedback

7 Ways to Use Negative Customer Feedback to Beat the Competition

You can learn a lot about -- and how to improve -- your company from unhappy customers.
Jeremy Gin
Learning From Volkswagen: 6 Tips for Surviving a Scandal
Reputation Management

Learning From Volkswagen: 6 Tips for Surviving a Scandal

Handled correctly, a scandal represents an opportunity to win trust, show goodwill and reassure consumers.
Luis Gallardo
Top 20 Social-Media Tools to Add to Your Arsenal in 2016
Social Media

Top 20 Social-Media Tools to Add to Your Arsenal in 2016

From generating leads to protecting your reputation, these 20 social-media tools are just a few of hundreds now available to enhance your social-media presence and investment.
Peter Daisyme
7 Types of People Who Could Sink Your Brand
Reputation Management

7 Types of People Who Could Sink Your Brand

If your front-desk person is rude, if you don't keep an eye on your competitors or if you've somehow soured a relationship with a reporter, your business could be in big trouble.
Lida Citroën
5 Ways to Capture Audience Attention and Drive Content Performance
Content Marketing

5 Ways to Capture Audience Attention and Drive Content Performance

Legitimizing your reputation and really getting to know potential customers are only a couple of ways to make sure your content is effective.
Erin Everhart
6 Reasons Why Amazon Product Reviews Matter to Merchants
Product Reviews

6 Reasons Why Amazon Product Reviews Matter to Merchants

How buyers and sellers alike benefit from the company's legendary online reviews.
Jay Lagarde
Why Online Reputation Management Is Like Brushing Your Teeth
Reputation Management

Why Online Reputation Management Is Like Brushing Your Teeth

You don't wait until your teeth are rotting and gross before you clean them, do you? Don't wait until your online reputation is a mess either before you decide to take care of it.
Ryan Erskine
5 Ways to Embrace Online Reviews -- Good or Bad -- and Win New Customers
Online Reviews

5 Ways to Embrace Online Reviews -- Good or Bad -- and Win New Customers

There's no getting around cyber-savvy critics. Here's how to use them to your advantage.
Jeremy Gin
'Yelp For People' Co-Founder: Your Hate Only Fuels My Resolve to Launch Peeple
Apps

'Yelp For People' Co-Founder: Your Hate Only Fuels My Resolve to Launch Peeple

Our exclusive Q&A with Julia Cordray, the brassy CEO behind the Internet's most hated app.
Kim Lachance Shandrow
How to Handle the Disgruntled Employee Out to Sabotage Your Business
Managing Employees

How to Handle the Disgruntled Employee Out to Sabotage Your Business

An unhappy team member can be your worst enemy if he or she is seeking revenge. Here's how to prevent an insider from destroying your brand.
Anca Bradley
Star Ratings Matter Just as Much as (If Not More Than) Online Reviews
Reputation Management

Star Ratings Matter Just as Much as (If Not More Than) Online Reviews

Research shows how even an average 3-star rating for your business can hurt your bottom line.
Chris Campbell
6 Steps to Control Your Merchant Reputation on Amazon
Reputation Management

6 Steps to Control Your Merchant Reputation on Amazon

Staying on top of feedback should be a top priority when dealing with the online retailer.
Jay Lagarde
5 Rules for Stand-Out Marketing Campaigns
Marketing

5 Rules for Stand-Out Marketing Campaigns

These steps helped an old company achieve record growth, and they can help your business too.
Ann Handley
5 Steps to Fix Your Personal Brand When Insults Stick
Personal Branding

5 Steps to Fix Your Personal Brand When Insults Stick

How do you redirect public perceptions when criticisms stick, especially if these labels are based in reality?
Harrison Monarth