Reputation Management | Page 9

Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.

How five companies messed up -- and what they should have done.

Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.

A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.

The Ethics Coach offers advice on managing trust and protecting reputation.

The former professional cyclist whose mythic comeback story captivated the world now faces a crisis of trust and an opportunity for redemption. Here's what entrepreneurs can learn from his story.

How dealing with angry customers can be an opportunity to show the world how your company cares about customer service.

From unflattering photos to leaving commentators hanging, here's how you could be damaging your reputation on social media and not even know it.

Popular user-review site launches Consumer Alert system to crack down on companies paying for reviews.

Consider these three steps for turning a negative review into a positive outcome.

You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile.

When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements.

Password thefts at LinkedIn, eHarmony are a cautionary tale for other companies.

Online rumors got your brand down? Get ready to fight back.

Use these key gift-giving strategies to move beyond appreciation and deepen your client relationships.

Bring out the value of your product or service with compelling user reviews.