Reputation Management | Page 8

Being an author can help you expand your network of customers by making you an authority on a topic.

A Cleveland-area job list manager goes off on young job seekers who contacted her for help. Unfortunately for her, the internet can be equally as unkind.

A healthy corporate culture ultimately hinges upon a leader's ability to make diplomatic compromises.

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.

Paula Deen has received a $75 to $100 million cash injection from private-equity firm Najafi Companies, as a concentrated and passionate fan base continues to rally around the embattled chef.

With the partnership, Yahoo's data on local businesses is about to get a lot more detailed.

If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.

Your family, friends and colleagues in many ways become your brand. It's important to create a team of people that reflect how you want to live your brand.

How you sound and dress influence how people perceive you, so be thoughtful and consistent.

It can take hours, and hundreds of dollars in added fees, to try to figure out why your company has been placed in bad standing by the state. Here's how to avoid that.

As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.

The app OwnerLists establishes a direct line of communication between business owners and their customers, allowing them to respond directly to negative reviews.

Our PR expert Ivan Ristic discusses how businesses should handle negative comments on social media and review sites like Yelp.

During a recent reddit AMA, Jeremy Stoppelman fielded questions from business owners about the site's alleged poor practices.

When things go wrong, we look around for whom to blame. Often, we could benefit from a mirror.

How to avoid passing on a sketchy tweet that could risk your and your startup's reputation.

Four tips you can implement today to improve your ratings on review sites.

It's not enough if you think you're special. Others should think you are too.

Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.

In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.