Building a Business
7 Ways to Use Negative Customer Feedback to Beat the Competition
You can learn a lot about -- and how to improve -- your company from unhappy customers.
By Jeremy Gin
Reputation Management | Page 6
Marketing
5 Ways to Capture Audience Attention and Drive Content Performance
Legitimizing your reputation and really getting to know potential customers are only a couple of ways to make sure your content is effective.
Building a Business
6 Reasons Why Amazon Product Reviews Matter to Merchants
How buyers and sellers alike benefit from the company's legendary online reviews.
By Jay Lagarde
Building a Business
Why Online Reputation Management Is Like Brushing Your Teeth
You don't wait until your teeth are rotting and gross before you clean them, do you? Don't wait until your online reputation is a mess either before you decide to take care of it.
By Ryan Erskine
Building a Business
5 Ways to Embrace Online Reviews — Good or Bad — and Win New Customers
There's no getting around cyber-savvy critics. Here's how to use them to your advantage.
By Jeremy Gin
Online Presence
‘Yelp For People’ Co-Founder: Your Hate Only Fuels My Resolve to Launch Peeple
Our exclusive Q&A with Julia Cordray, the brassy CEO behind the Internet's most hated app.
Building a Business
How to Handle the Disgruntled Employee Out to Sabotage Your Business
An unhappy team member can be your worst enemy if he or she is seeking revenge. Here's how to prevent an insider from destroying your brand.
By Anca Bradley
Marketing
Star Ratings Matter Just as Much as (If Not More Than) Online Reviews
Research shows how even an average 3-star rating for your business can hurt your bottom line.
Building a Business
6 Steps to Control Your Merchant Reputation on Amazon
Staying on top of feedback should be a top priority when dealing with the online retailer.
By Jay Lagarde
Marketing
5 Rules for Stand-Out Marketing Campaigns
These steps helped an old company achieve record growth, and they can help your business too.
By Ann Handley
Business Branding
5 Steps to Fix Your Personal Brand When Insults Stick
How do you redirect public perceptions when criticisms stick, especially if these labels are based in reality?
Building a Business
Inside the Mind of the Modern Intern: 5 Things You Need to Know
Internships should include compensation and opportunity for mentoring.
Building a Business
Battling Brand Sabotage: The Angry Critic
Only one negative online review can destroy your company's reputation. Here's how to prevent that from happening.
By Anca Bradley
Thought Leaders
3 Steps to Repair a Damaged Reputation
Has your personal brand suffered a serious blow or maybe even sabotage?
By Lida Citroën
Building a Business
This Creepy, Yelp-Like App Lets You Rate People Like Restaurants
Imagine if Tinder, Facebook and LinkedIn had a snarky stalker baby and, yuck, you're there.
Thought Leaders
Prepare to Protect Your Online Reputation Before It’s Under Attack
The content you put online now could save your reputation if you or your company are ever in the news for unwelcome reasons.
By Carol Roth
Building a Business
5 Ways to Protect Your Brand’s Online Reputation
Take control of your company's online narrative by following these tips.
Online Presence
Take Control of Your Personal Reputation Online With These 6 Tips
Successful entrepreneurs spend countless hours building and protecting their company's brand, but far too little managing their own.
By Peter Gasca
Building a Business
3 Communication Lessons Businesses Can Learn From Donald Trump
To sustain long-term success, you should think of your brand as an extension of your personality and ideals -- just make sure your brand is receiving attention for the right reasons.
Thought Leaders
6 Keys to a Positive Online Presence and Reputation
People who can't find you or any mention of your startup anywhere on the Internet assume you are not savvy or have something to hide.
Marketing
3 Ways to Manage Your Online Reputation Like a Pro
With the proliferation of social channels, it's getting more complicated to manage your online reputation, which is why it pays to watch what the experts in the field are doing.
By Dorie Clark
Building a Business
What Companies Can Learn From Taylor Swift’s Backlash Against Apple
Building relationships is always worth the money it costs you.
By Steve Cook
Building a Business
Girl Scouts Raise $250,000 After Rejecting Donor Who Didn’t Want Funds to Go to Transgender Scouts
The Western Washington state chapter of the youth organization has piggy-backed on growing awareness and acceptance of what it means to be transgender.
Building a Business
Why You Should Choose Your Words Wisely
The words you think, the words you write, the words you sing, the words you dream all come together to write the story of your life -- and how others perceive you.
By Lewis Howes
Building a Business
10 Straightforward Techniques That Can Boost Your Personal Credibility
Personal credibility is not simply created out of nothing. It is cultivated over time. Here's how.
By Neil Patel
Buying a Franchise
Can You Guess Which Chain Restaurants Have the Best Reputations?
Leading the pack is a popular fast-casual chain, according to a recent survey.
By Kate Taylor
Buying a Franchise
Obama’s Ex-Press Secretary Is Now Working at McDonald’s
McDonald's wants to be seen as a 'modern, progressive burger company' with the help of Robert Gibbs.
By Kate Taylor