Luis Gallardo

Luis Gallardo

President, Brands & Rousers Foundation

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Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image

Alaska's Virgin acquisition promises a fresh look for the brand, but it doesn't take a merger to build a strong, successful image.

Unhappy Employees Are Costing You: 4 Lessons From Denmark

'The Little Mermaid' and Hans Christian Andersen are hardly Denmark's greatest successes. Actually, that country could teach 'no-vacation nation' a thing or two.

Learning From Volkswagen: 6 Tips for Surviving a Scandal

Handled correctly, a scandal represents an opportunity to win trust, show goodwill and reassure consumers.

3 Communication Lessons Businesses Can Learn From Donald Trump

To sustain long-term success, you should think of your brand as an extension of your personality and ideals -- just make sure your brand is receiving attention for the right reasons.

5 Ways to Take Control Over Your Startup's Public Image

One bad email, one poorly pitched product or one awkward meeting is all it takes to go from hero to zero in your network's eyes.

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