Luis Gallardo
Bio
Luis Gallardo is president of the Brands & Rousers Foundation and founder of the World Happiness Summit.
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Latest
Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image
Alaska's Virgin acquisition promises a fresh look for the brand, but it doesn't take a merger to build a strong, successful image.
Unhappy Employees Are Costing You: 4 Lessons From Denmark
'The Little Mermaid' and Hans Christian Andersen are hardly Denmark's greatest successes. Actually, that country could teach 'no-vacation nation' a thing or two.
Learning From Volkswagen: 6 Tips for Surviving a Scandal
Handled correctly, a scandal represents an opportunity to win trust, show goodwill and reassure consumers.
3 Communication Lessons Businesses Can Learn From Donald Trump
To sustain long-term success, you should think of your brand as an extension of your personality and ideals -- just make sure your brand is receiving attention for the right reasons.
5 Ways to Take Control Over Your Startup's Public Image
One bad email, one poorly pitched product or one awkward meeting is all it takes to go from hero to zero in your network's eyes.
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