Thought Leaders
10 Reasons Why Good Customer Service Is Your Most Important Metric
Attracting a new customer is just too difficult and expensive to lose the relationship because you didn't treat them right.
By R.L. Adams
Reputation Management | Page 5
Marketing
Why Big Businesses Must Proactively Manage Their Online Reputations
Here's a hint: The reasons are the same for small companies, but the stakes are much higher.
Thought Leaders
5 Ways Volunteering Helps You Do Well While Doing Good
People helping the community because they have a giving heart are just the people you want to do business with.
Building a Business
Swimming Through Crisis: The Stats Behind Lochte’s Apology
Four-day analysis of news stories and social media posts show Ryan Lochte's tactical response to scandal was, relatively, successful.
By Alex Slater
Building a Business
Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.
Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
By Jim Joseph
Online Presence
How to Have a Personal Social Media Account Without Hurting Your Business
Share your unabashed self online with the people who love you. Don't assume that includes everybody you're doing business with.
Human Resources
The 6 Toxic Traits of Workplace Gossips
People who have nothing nice to say seldom leave it unsaid. Understanding their miserable motives is key to dealing with them effectively.
Online Presence
6 Tools for Monitoring Your Online Reputation
You worked hard to build a good reputation. Your detractors don't need to do nearly as much to damage it.
By Alexa Matia
Thought Leaders
Listen to Warren Buffett: Your Reputation Is Worth Cold, Hard Cash.
The entrepreneur has repeatedly said he will happily pay a premium for his reputation.
Thought Leaders
How to Recover From a Major Online Blunder
Digital disasters such as bad reviews, unfavorable news coverage or public embarrassments can be very damaging to your bottom line and business vitality.
By Derek Newton
Building a Business
Top 10 Tools for Reputation Marketing
Reputation marketing tools give you power to turn potentially damaging feedback into a positive experience.
Marketing
Looking Good When the Rest of the Industry Looks Bad
Don't be like Target or General Motors -- avoid reputation blunders by taking these four steps.
By Cris Burnam
Building a Business
6 Tips for Good Brand Hygiene
Your brand defines you. Make sure you build consistent, authentic and responsive relationships with your clients.
By Lida Citroën
Online Presence
How to Gracefully Handle an Online PR Crisis
Follow these practices to best handle any issues that may arise from a crisis.
By Lesya Liu
Marketing
You Shall Be Judged By the Company You Keep!
Your company's references must be managed, evaluated and checked to make sure it's helping to get new clients.
By Phil La Duke
Online Presence
Using Online Reviews to Win New Customers
Taking the time to respond to all reviews, both good and bad, will improve your business image in the long run.
Building a Business
Your Brand Is About the Feels
Integrity, reputation, trust and relationships are the components of the emotional side of branding.
By Gary J. Nix
Building a Business
5 Ways to Take the High Road When Haters Attack Your Reputation
The worst possible mistake when people malevolently undermine you is proving them right by sinking to their level.
Thought Leaders
4 Ways to Protect Your Brand Without Involving the Courts
Take action on addressing any negative reviews of your brand or business.
By Steve Cook
Thought Leaders
How to Change Your Poor Personal Reputation at Work
One particular executive found out that his direct reports labeled his office 'the Gates of Hell.'
Marketing
You’ll Never Get New Customers If You Don’t Target New Markets
Here are seven ways to broaden your business reach.
Business Branding
3 Reputation Lessons From Peyton Manning’s NFL Retirement
The legendary quarterback's career was exemplary off the field, as well.
Building a Business
How to Woo a Client Back After a Misunderstanding
These five effective techniques will help save your biggest accounts after a customer-service disaster.
By Ken Dunn
Thought Leaders
Shaming Wrongdoers Makes You Appear More Trustworthy, Study Says
The report shows why conveying your moral outrage can make people more inclined to trust you.
By Nina Zipkin
Online Presence
4 Key Metrics In Repairing Your Reputation Online
It only takes one mistaken tweet to obliterate years of good deeds.
Online Presence
5 PR Tips for Martin Shkreli AKA the ‘Most-Hated Man’ in America
The man who achieved youthful infamy jacking up the price of life-saving medicine seems incapable of not alienating everyone not on his payroll.
Building a Business
Does Your Organization Make a Great First Impression?
Has it occurred to you that that great applicant you want is interviewing you even as you're interviewing him?