#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
A millennial explains that building a great reputation is not a project for Day 1 at a new gig. Rather, bear down on the work or the assignment. The rest will follow.
For the franchise world—in which one negative comment can affect an entire system of corporate owners and franchisees—managing your reputation is especially critical.