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When Nathan Corliss took over as marketing manager of Las Vegas-based Walters Group in August 2013, his job was hard enough. He was managing two auto groups on the East and West coasts and two championship golf courses in Las Vegas. By early 2014, the company had expanded to 20 locations, and his job became almost impossible.
Corliss soon found himself devoting several hours each day to blindly checking review sites and updating and monitoring business listings across multiple online directories. His concern, however, was making sure people could find his businesses online. "My biggest fear was someone doing a search for one of our dealers, and then stumbling onto a dead link or, worse, a competitor's link," he says.