Steve Cook

Steve Cook

Attorney, Cook & Cook PC
Steve Cook is an attorney in Mesa, Ariz. He represents both small and medium-sized businesses in matters ranging from entity formation, venture capital funding, to mergers, acquisitions and dispositions.
What Are They? Domain Names, Business Entity Names, Trademarks.
Domain names

What Are They? Domain Names, Business Entity Names, Trademarks.

If you've been using these terms interchangeably, stop right there.
4 Ways to Protect Your Brand Without Involving the Courts
Make More Happen

4 Ways to Protect Your Brand Without Involving the Courts

Take action on addressing any negative reviews of your brand or business.
What Companies Can Learn From Taylor Swift's Backlash Against Apple
Reputation Management

What Companies Can Learn From Taylor Swift's Backlash Against Apple

Building relationships is always worth the money it costs you.
How Do You Make Your Business Sale-Ready From the Beginning?
Selling a Business

How Do You Make Your Business Sale-Ready From the Beginning?

Even if you're just starting out, it may be smart to start planning for that big day. Here are three considerations.
The Lessons Uber, WhatsApp, Amazon and Apple Have Taught Us About Disruption
Performance Ignited

The Lessons Uber, WhatsApp, Amazon and Apple Have Taught Us About Disruption

They've solved problems. They've innovated. They've piggybacked on existing disruptors to be the powerhouses they are today.
LLCs Are More Limited Protection Than Many Entrepreneurs Realize
Incorporation

LLCs Are More Limited Protection Than Many Entrepreneurs Realize

The assets of sole proprietors don't receive blanket protection simply by forming an LLC.
The Little-Mentioned Consequence of Selling Marijuana
Marketing Bootcamp

The Little-Mentioned Consequence of Selling Marijuana

You can't federally trademark your brand associated with the sale of the controversial weed. But you do have options.
The Legal Advice Mark Cuban Didn't Take
Legal

The Legal Advice Mark Cuban Didn't Take

But that doesn't mean you -- and your business -- should follow suit.
7 Inexpensive Resources for Writing, Signing and Managing Contracts
online contracts

7 Inexpensive Resources for Writing, Signing and Managing Contracts

Don't have time for the mail? Dealing with multiple signers? Consider these handy online tools.
Want to Make Your Startup Look Bigger? Tweak Your Phone System
Starting a Business

Want to Make Your Startup Look Bigger? Tweak Your Phone System

When you're just starting up and you want to land top-tier clients, you'd be surprised how important a proper communications regimen can be.