Steve Cook
Guest Writer /
Attorney, Cook & Cook PC
Steve Cook is an attorney in Mesa, Ariz. He represents both small and medium-sized businesses in matters ranging from entity formation, venture capital funding, to mergers, acquisitions and dispositions.
Domain names
What Are They? Domain Names, Business Entity Names, Trademarks.
If you've been using these terms interchangeably, stop right there.
Take It From The Pros
4 Ways to Protect Your Brand Without Involving the Courts
Take action on addressing any negative reviews of your brand or business.
Reputation Management
What Companies Can Learn From Taylor Swift's Backlash Against Apple
Building relationships is always worth the money it costs you.
worth-knowing
How Do You Make Your Business Sale-Ready From the Beginning?
Even if you're just starting out, it may be smart to start planning for that big day. Here are three considerations.
Technology Innovation
The Lessons Uber, WhatsApp, Amazon and Apple Have Taught Us About Disruption
They've solved problems. They've innovated. They've piggybacked on existing disruptors to be the powerhouses they are today.
Incorporation
LLCs Are More Limited Protection Than Many Entrepreneurs Realize
The assets of sole proprietors don't receive blanket protection simply by forming an LLC.
Trademark Registration
The Little-Mentioned Consequence of Selling Marijuana
You can't federally trademark your brand associated with the sale of the controversial weed. But you do have options.
Legal
The Legal Advice Mark Cuban Didn't Take
But that doesn't mean you -- and your business -- should follow suit.
online contracts
7 Inexpensive Resources for Writing, Signing and Managing Contracts
Don't have time for the mail? Dealing with multiple signers? Consider these handy online tools.
Run a Better Business
Want to Make Your Startup Look Bigger? Tweak Your Phone System
When you're just starting up and you want to land top-tier clients, you'd be surprised how important a proper communications regimen can be.
