Steve Cook
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What Are They? Domain Names, Business Entity Names, Trademarks.
If you've been using these terms interchangeably, stop right there.
4 Ways to Protect Your Brand Without Involving the Courts
Take action on addressing any negative reviews of your brand or business.
What Companies Can Learn From Taylor Swift's Backlash Against Apple
Building relationships is always worth the money it costs you.
How Do You Make Your Business Sale-Ready From the Beginning?
Even if you're just starting out, it may be smart to start planning for that big day. Here are three considerations.
The Lessons Uber, WhatsApp, Amazon and Apple Have Taught Us About Disruption
They've solved problems. They've innovated. They've piggybacked on existing disruptors to be the powerhouses they are today.
LLCs Are More Limited Protection Than Many Entrepreneurs Realize
The assets of sole proprietors don't receive blanket protection simply by forming an LLC.
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