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Lida Citroën

Lida Citroën

Guest Writer / Reputation management and personal branding expert
Lida Citroën is an executive personal branding and reputation management specialist, a TEDx and keynote speaker and consultant working with global business leaders and military veterans to increase and enhance their reputation in target markets. Visit LIDA360.com to learn more.

More From Lida Citroën

Entrepreneurs

5 Business Lessons I Learned Working With Military Veterans

Values, commitment and integrity should be woven into mission statements and corporate mantras.
Personal Branding

A Resilient Personal Brand Ensures Your Competitive Edge

Building your relevance for a future workplace based on lateral movement.
Reputation Management

Does Your Reputation Need Rehab?

Even if your product and company are solid, if the consumer's perception of you is negative or damaged, sales of your product and company can suffer.
Fake news

Sharing Fake News Can Hurt Your Reputation

Mislead the people who trust you, and you've got a world of problems.
Reputation Management

Here's How to Reboot Your Reputation This New Year

It's time to take stock, both of where you are and where you're going. Reputation means walking your talk.
Branding

6 Tips for Good Brand Hygiene

Your brand defines you. Make sure you build consistent, authentic and responsive relationships with your clients.
Leadership Qualities

The 3 Most Important Phrases In the Entrepreneurial Vocabulary

A little humility and good manners avoids many problems and solves the rest.
Reputation Management

7 Types of People Who Could Sink Your Brand

If your front-desk person is rude, if you don't keep an eye on your competitors or if you've somehow soured a relationship with a reporter, your business could be in big trouble.
Veterans Day

How Employers Can Bridge the Communication Gap With Veterans

Military service imbues people with the values employers prize but getting vets to talk about themselves is often a challenge.
Reputation Management

3 Steps to Repair a Damaged Reputation

Has your personal brand suffered a serious blow or maybe even sabotage?
Military

5 Reasons to Hire a Military Spouse

Adaptable? Check. Able to deal with stress? Check. Ready to align with a vision? Check.
Marketing

9 Overlooked Ways to Market Your Business

Do you really want your audience to be looking at Apple's logo, or at yours?
Charity

3 Benefits to Giving Away Your Services and Sharing Your Expertise

Numerous studies point to the physical, psychological and even spiritual effects of charity. And it could also help your business thrive.
Veterans

Why Veterans and Civilian Employers Have So Much Trouble Communicating

Vets are eager to work and the private sector admires their service but cultural differences make the process surprisingly difficult.