Lida Citroën

Lida Citroën

Guest Writer / Reputation management and personal branding expert

Lida Citroën is an executive personal branding and reputation management specialist based in Colorado. As a public speaker and consultant, she works with global companies, business leaders and professionals to increase and enhance their reputation and relevancy to target markets, driving strategic and initiatives. Since 2009, Citroën has donated her expertise to helping veterans make successful transitions through her workshops, speaking and writing. Her newest book, Your Next Mission: A personal branding guide for the military-to-civilian transition, is impacting veterans and active duty military around the globe. Learn more listening to her TEDx Talk. 

Reputation Management

Does Your Reputation Need Rehab?

Even if your product and company are solid, if the consumer's perception of you is negative or damaged, sales of your product and company can suffer.
Fake news

Sharing Fake News Can Hurt Your Reputation

Mislead the people who trust you, and you've got a world of problems.
Take It From The Pros

Here's How to Reboot Your Reputation This New Year

It's time to take stock, both of where you are and where you're going. Reputation means walking your talk.
Take It From The Pros

6 Tips for Good Brand Hygiene

Your brand defines you. Make sure you build consistent, authentic and responsive relationships with your clients.
Take It From The Pros

The 3 Most Important Phrases In the Entrepreneurial Vocabulary

A little humility and good manners avoids many problems and solves the rest.
Reputation Management

7 Types of People Who Could Sink Your Brand

If your front-desk person is rude, if you don't keep an eye on your competitors or if you've somehow soured a relationship with a reporter, your business could be in big trouble.
Inspiring Your Team

How Employers Can Bridge the Communication Gap With Veterans

Military service imbues people with the values employers prize but getting vets to talk about themselves is often a challenge.
Reputation Management

3 Steps to Repair a Damaged Reputation

Has your personal brand suffered a serious blow or maybe even sabotage?
Military

5 Reasons to Hire a Military Spouse

Adaptable? Check. Able to deal with stress? Check. Ready to align with a vision? Check.
Marketing

9 Overlooked Ways to Market Your Business

Do you really want your audience to be looking at Apple's logo, or at yours?
Charity

3 Benefits to Giving Away Your Services and Sharing Your Expertise

Numerous studies point to the physical, psychological and even spiritual effects of charity. And it could also help your business thrive.
Inspiring Your Team

Why Veterans and Civilian Employers Have So Much Trouble Communicating

Vets are eager to work and the private sector admires their service but cultural differences make the process surprisingly difficult.
Take It From The Pros

A Month-by-Month Strategy to Reinvent Your Personal Brand

Be authentic but don't leave your brand to chance. By starting now, you can be confident of the impressions you make by this time next year.
Take It From The Pros

5 Reputation Missteps to Avoid During the Holidays

Between the rauckus company party and who you forgot to send a card, the holidays are a surprisingly treacherous time for your personal brand.
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