About Lida Citroën
Lida Citroën is an executive personal branding and reputation management specialist, a TEDx and keynote speaker and consultant working with global business leaders and military veterans to increase and enhance their reputation in target markets. Visit LIDA360.com to learn more.
More From Lida Citroën
It can be a fine line between making your business relatable and offering TMI.
Growing up in Hollywood shaped my view about authenticity, confidence and personal branding.
It takes a solid strategy, self-discipline and patience to reshape public perception.
Few employees know the half of what someone leaving the military goes through.
Is the legacy you're building the legacy you want to be remembered?
Values, commitment and integrity should be woven into mission statements and corporate mantras.
Building your relevance for a future workplace based on lateral movement.
Even if your product and company are solid, if the consumer's perception of you is negative or damaged, sales of your product and company can suffer.
Mislead the people who trust you, and you've got a world of problems.
It's time to take stock, both of where you are and where you're going. Reputation means walking your talk.
Your brand defines you. Make sure you build consistent, authentic and responsive relationships with your clients.
If your front-desk person is rude, if you don't keep an eye on your competitors or if you've somehow soured a relationship with a reporter, your business could be in big trouble.