Lida Citroën

Lida Citroën

Reputation management and personal branding expert

Lida Citroën is an executive personal branding and reputation management specialist based in Colorado. As a public speaker and consultant, she works with global companies, business leaders and professionals to increase and enhance their reputation and relevancy to target markets, driving strategic and initiatives. Since 2009, Citroën has donated her expertise to helping veterans make successful transitions through her workshops, speaking and writing. Her newest book, Your Next Mission: A personal branding guide for the military-to-civilian transition, is impacting veterans and active duty military around the globe.

6 Tips for Good Brand Hygiene
Make More Happen

6 Tips for Good Brand Hygiene

Your brand defines you. Make sure you build consistent, authentic and responsive relationships with your clients.
The 3 Most Important Phrases In the Entrepreneurial Vocabulary
Leadership Qualities

The 3 Most Important Phrases In the Entrepreneurial Vocabulary

A little humility and good manners avoids many problems and solves the rest.
7 Types of People Who Could Sink Your Brand
Reputation Management

7 Types of People Who Could Sink Your Brand

If your front-desk person is rude, if you don't keep an eye on your competitors or if you've somehow soured a relationship with a reporter, your business could be in big trouble.
How Employers Can Bridge the Communication Gap With Veterans
Veterans Day

How Employers Can Bridge the Communication Gap With Veterans

Military service imbues people with the values employers prize but getting vets to talk about themselves is often a challenge.
3 Steps to Repair a Damaged Reputation
Reputation Management

3 Steps to Repair a Damaged Reputation

Has your personal brand suffered a serious blow or maybe even sabotage?
5 Reasons to Hire a Military Spouse
Military

5 Reasons to Hire a Military Spouse

Adaptable? Check. Able to deal with stress? Check. Ready to align with a vision? Check.
9 Overlooked Ways to Market Your Business
Marketing Bootcamp

9 Overlooked Ways to Market Your Business

Do you really want your audience to be looking at Apple's logo, or at yours?
When Customers Call Your Baby Ugly: Handling Negative Online Reviews
Online Reputation Management

When Customers Call Your Baby Ugly: Handling Negative Online Reviews

Three things you need to know before you hit reply.
3 Benefits to Giving Away Your Services and Sharing Your Expertise
Charity

3 Benefits to Giving Away Your Services and Sharing Your Expertise

Numerous studies point to the physical, psychological and even spiritual effects of charity. And it could also help your business thrive.
Why Veterans and Civilian Employers Have So Much Trouble Communicating
Veterans

Why Veterans and Civilian Employers Have So Much Trouble Communicating

Vets are eager to work and the private sector admires their service but cultural differences make the process surprisingly difficult.
A Month-by-Month Strategy to Reinvent Your Personal Brand
Make More Happen

A Month-by-Month Strategy to Reinvent Your Personal Brand

Be authentic but don't leave your brand to chance. By starting now, you can be confident of the impressions you make by this time next year.
5 Reputation Missteps to Avoid During the Holidays
Personal Branding

5 Reputation Missteps to Avoid During the Holidays

Between the rauckus company party and who you forgot to send a card, the holidays are a surprisingly treacherous time for your personal brand.
5 Insights for Veterans Competing in the Civilian World
Veterans

5 Insights for Veterans Competing in the Civilian World

The transition to civilian from the structure and values of the military might be the toughest mission yet.
Are You 'Should-ing' All Over Your Career?
Careers

Are You 'Should-ing' All Over Your Career?

Talking yourself out of pursuing your dream is not the same as being prudent.
To Raise a Well-Adjusted Adult, Teach Your Kid Early About the Value of Reputation
Personal Branding For A Better Life

To Raise a Well-Adjusted Adult, Teach Your Kid Early About the Value of Reputation

When we teach our children the value and fragility of their personal reputation they learn who they are, regardless of what others think.