10 Questions to Ask if Your Reputation Is Attacked Clearly understanding what's happening and carefully planning for a response ensures you'll move forward with focus.

In the age of cancel culture, more and more individuals find themselves on the receiving end of reputation attacks. Celebrities, politicians, thought leaders, business leaders, academics — and people not in the public eye — are finding themselves suddenly Googling the term "reputation repair."

What is a reputation attack?

Unlike more passive forms of reputation damage (i.e., being typecast in your career, failing to advocate for yourself in your career or neglecting to advance yourself strategically), when your reputation is under attack from others seeking to harm you, discredit you or negatively impact your career or business, careful tactics must be considered. While your reputation can certainly be tarnished because of your own doing, an unwarranted attack is different.