Adidas waited much, much longer than other companies that cut ties with Ye, but why is that? This dangerous judgment error could cost the company its reputation — and they occur more often than you think.
When a reporter calls out of the blue, many people panic — or worse, they hide. Instead, take a deep breath and do these four things so you can determine the best way to respond.
As a Green Home Solutions franchisee, Jason Toliver works to make customers' homes safer and healthier. He's focused on earning their trust-because his business depends on it.
In the age of the internet and social media, it's easier than ever for people to steal intellectual property -- intentionally or unintentionally. The trick is knowing how to combat it when it happens to you.
If you're the entrepreneur of a successful business, you'll automatically build a reputation for yourself. But there are many advantages to cultivating a better professional reputation before you start your business in the first place.
If you're a victim of defamatory online content, you have options to get it removed -- and educating yourself on what exactly you can do is the first step.
McDonalds' Steve Easterbrook is just the latest chief executive who allegedly failed to recognize the importance of ethics and permanently damaged their reputation. Here are the lessons companies can learn from each of them.
Even without a recession to contend with, successfully launching (and growing) a local business is tough work. Something as simple as Google reviews, however, can make things easier.