This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

4 Steps to Building the Best Online Reputation Your online reputation can win or lose new customers. Here's how to build an online reputation with high-quality reviews in 2022.

By Mark W Lamplugh Jr

Opinions expressed by Entrepreneur contributors are their own.

Are you looking to build an online reputation for your business? If so, you're not alone. So far, in 2022, there are over 1.9 billion websites online. That's a lot of competition, making a strong online presence more important than ever before.

From drumming up a new business to making your brand stand out as a 21st-century industry icon, establishing a positive online reputation will only benefit you. But what is it exactly?

Online reputation is the perception that your business holds on the internet. It can be influenced by a variety of things, such as customer reviews, social media activity and mentions in news articles — which can all affect your ability to attract new customers and partners. It can also impact your bottom line; studies have shown that a negative online reputation can lead to a 20% decrease in revenue.

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In