4 Steps to Building the Best Online Reputation Your online reputation can win or lose new customers. Here's how to build an online reputation with high-quality reviews in 2022.
By Mark W Lamplugh Jr •
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Are you looking to build an online reputation for your business? If so, you're not alone. So far, in 2022, there are over 1.9 billion websites online. That's a lot of competition, making a strong online presence more important than ever before.
From drumming up a new business to making your brand stand out as a 21st-century industry icon, establishing a positive online reputation will only benefit you. But what is it exactly?
Online reputation is the perception that your business holds on the internet. It can be influenced by a variety of things, such as customer reviews, social media activity and mentions in news articles — which can all affect your ability to attract new customers and partners. It can also impact your bottom line; studies have shown that a negative online reputation can lead to a 20% decrease in revenue.
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